Launched and owned the strategic direction product portfolio Lifecycle for Ashkenazi Jewish Panel and Women's Health.
Developed marketing strategy, planning, forecasting, pricing, product and customer analysis i.e.
customer satisfaction surveys, and product gross margin and profitability strategies.
Analyzed market trends and characterized the competitive landscape to identify target markets and opportunities for increasing customer and revenue.
Defined and developed product competitive and SWAT analysis, market segmentation analysis, and translated VOC into product requirements.
Provided consistent product sales training and customer support to internal and external stakeholders.
Created and implemented product metrics and monitored the effectiveness of sales and marketing efforts.
Executed as Tier 1, first level, product support to internal and external customers via phone and email.
Collaborated with R&D and sales team with developing new assays, and product development process.
Generated and analyzed daily testing performance report, weekly lab stat report, monthly accounting cost analysis report, and monthly inventory report.
Created and delivered sales materials and training.
Planned and drove new product launches with cross functional team.
Worked with R&D, manufacturing, software applications, technical support and sales to establish target final product specifications.
Attended trade shows, Trained sales reps, doctor's office and new clients on the workflow of the lab and on how to use LIMS system.
Assisted laboratory manager in making workflow efficient in the clinical laboratory.
10/2012 to 09/2014
Performed laboratory tests results and produce detailed reports on numerous tests, including CYP50 2C9 Mutation Detection, CYP450 2C19 Expanded Detection, CYP450 3A4 Mutation Detection, Warfarin Sensitivity/ Expanded, Thrombophilia Risk Factors, CYP450 2C19 Mutation Detection, CYP450 2D6 Mutation Detection, CYP450 3A5 Mutation Detection, HCV quad assay, Ashkenazi Jewish Genetic Panel (AJGP).
Executing human DNA extraction using MagNA pure 96, working directly with wet and dry buccal samples for specimen type, blood samples, women's health samples, HPV samples, HCV samples and test DNA samples for drug metabolism in individuals, thereby developing personalized medicine.
Analyzed and documented laboratory quality control procedures.
Participated in the validation and implementation of new testes and process improvements.
Independently identified and troubleshoot problems that adversely affect test performance.
Utilized LIMS software for patient data entry, and worked in a HIPAA regulated environment.
Performed validation studies of new lab equipment and in-house reagents before using it on patient samples.
Developed a solid understanding of ICD9 codes and insurance policies for claims processing.
Efficient in working with Autogenomics Infiniti HTS platform for pharmacogenomics testing like 2D6 assay, 2C19, 2C9, 3A4-3A5, FII-FV-MTHFR assay.
Food Borne Illness Coordinator/Inspector
Developed and implemented food borne illness investigation training program for state, local and/or federal agency personnel.
Monitored and coordinated food borne illness investigations, whether local, state or national, on behalf of the Food Protection Program.
Prepare and coordinate the development of technical articles, guidelines and fact sheets as well as job aids designed to assist in the investigation of food borne illness complaints, for publication on the Food Protection Program Website, or in other media.
Worked closely with Local Health Departments to improve their investigation techniques of food borne illness outbreaks.
Strong product management acumen as well as patient marketing expertise.
Strategic agility: Strong ability to take key insights, gain consensus, and incorporate how insights guide the product strategic success.
Inspiring and Influencing: Ability to effectively manage, influence and inspire multiple stakeholders across departments.
Teamwork and collaboration: Ability to build strong relationships, as well as internal and external partners while demonstrating a commitment to improving.
Clearly articulate ideas and plans to all stakeholders and facilitate smooth execution of process and tactics.
Education and Training
MBA: Management Business Administration MarketingWalden University － Minneapolis, Minnesota, USAManagement Business Administration Marketing
Bachelor of Science: BiologyUniversity of Massachusetts － Dartmouth, North Dartmouth Massachusetts, USABiology