Business development and Operations professional in the food industry with 12+ years of experience. Successful at
leading large scale commercializations of new platform innovation initiatives and highly visible capital projects. Highly results-oriented sales professional offering more than 12 years of successful corporate business development experience. Strengths product development, project management, account management and commercialization.Recognized for leading teams to exceed results in fast paced, high growth business environments. Dedicated to continuous process improvement in the face of rapidly evolving and changing markets. Extremely results-oriented and proactive in addressing and resolving problems. Top-performing sales professional with the entrepreneurial vision and leadership skills to drive expansion. Meets goals through strategic business planning and innovative sales initiatives. Focused on exceeding quotas and developing beneficial customer relationships with domestic and international executives. Persuasive business development professional successful at establishing and maintaining key partnerships with corporate decision makers. Bilingual Holistic Health and Integrative Medicine Specialist with training in traditional Chinese medicine and the use of Chinese and Western herbs. [Job Title] seeks a position with an established, mission-driven organization. Experienced consultant dedicated to promoting sustainable practices and energy efficiency at all levels of an organization. [Job Title] seeks a position with an established, mission-driven organization. Experienced consultant dedicated to promoting sustainable practices and energy efficiency at all levels of an organization. Accomplished [Job Title] looking to lead large institutions in developing sustainability policies and programs. Renewable and alternative energy expert with extensive grant writing experience. Accomplished [Job Title] looking to lead large institutions in developing sustainability policies and programs. Renewable and alternative energy expert with extensive grant writing experience.
Critical and creative thinking
Revenue and profit maximization
Team building expertise
Methodologies and deployment
Risk mitigation techniques
Advanced cost control techniques
Vendor sourcing and negotiations
Strategic planningProcess improvement
Change Management process
Complex problem solving
Customer needs assessment
Associate Director, 12/2012
to Current Business Development KRAFT FOODS – Chicago,
and pearheaded cross-functional initiative to achieve [objective].
commercialization effort for the largest platform innovation program and the largest strategic partnership in the history of Kraft Foods with over $25MM capital investment in multi countries.Y1 combined GR +$300MM Responsible for leading team engagement which includes establishing strategic team meetings, review project time lines and cost regularly with the project team, facilitate creation of mitigation/contingency plans and manage communication to senior leadership and manufacturing facilities.
Trained, coached and mentored staff to ensure smooth adoption of new program.
Partnered successfully with [departments, clients] to produce [positive outcome].
Senior Associate Brand Manager, 01/2012
to 12/2012 New Product Development KRAFT FOODS GLOBAL. INC – Tarrytown,
Co-led the largest new product initiative in the history of Kraft Foods.
Delivered $140MM GR in Y1.
Spear headed first moment of truth and shopper relevancy by creating in store merchandising program and by designing and delivering sales materials and shelf set recommendations for top 5 customers.
Developed IMC by creating the consumer response plan for social media, direct consumer and CRM.
Developed full recommendation on Direct to Consumer launch strategy, timing and resources.
Created pre and post launch performance and pricing trackers.
Managed a portfolio of [Number] accounts totaling $[Amount] in sales.
Generated initial revenue of $[Amount] with profitability of $[Amount].
Spearheaded expansion and development initiatives in [Location].
Associate Brand Manager, 01/2010
to 12/2010 KRAFT FOODS GLOBAL, INC – Tarrytown,
Instant Maxwell House and Yuban Roast and Ground Coffee Managed business analytics, quarterly forecast, annual contract, consumption report and budget for two brands with a combined GR of $150MM.
Created irst Instant Yuban In-Store merchandising program that resulted in $2.2MM incremental GR Developed 2012 MH / Yuban Instant Coffee customer-specific action plan across top 10 retailers Led the execution of the Instant Yuban blend reformulation targeting Hispanics consumer to fill the gap in the West region.
Created Yuban 2012 Integrated Marketing Campaign brief in collaboration with the agency, incorporating new consumer learnings to develop new SVC target to include Hispanics.
IMC drove realization across the brand of a new business opportunity.
Additional responsibilities included a major packaging redesign and downsizing initiative, development and commercialization of new promotional items, consumer promotions tactics (shelf banners, FSIs, in-store display) and sales support.
Led sales forecasting, market trend evaluation and segment strategies.
Generated initial revenue of $[Amount] with profitability of $[Amount].
Led cross-functional teams to create impactful messaging, demand-generation programs and sales tools.
Set up and maintained global account management and reporting tools and processes.
Created new revenue streams by cultivating successful partnerships with [Business 1], [Business 2] and [Business 3], worth more than $[Amount] revenue in [Time period].
Project Commercialization Manager, 01/2009
to 12/2009 KRAFT FOODS GLOBAL, INC – Tarrytown,
Lead the coffee category cross-functional teams in the development and implementation of a broad project portfolio of 46 programs that included; new product development, packaging structure and graphics changes, productivity initiatives and In-Store merchandising programs.
Delivered projects within the specified cost, time and quality parameters.
Facilitated the definition of project scopes, goals, tasks, people resources and cost requirements.
Assisted in the resolution of conflicts within Kraft functional teams, and between Kraft and its business partners.
Led the package change and commercialization of the new Instant Coffee Plastic Jar.
Granted "Values in Action Award" for an outstanding leadership role.
Business Unit Leader, 01/2007
to 12/2009 KRAFT FOODS GLOBAL, INC – Jacksonville,
Department leader responsible for Operations and P&L Accountable for meeting safety, quality, productivity, maintenance and financial goals.0.2MM favorable against OB Most profitable line in the coffee sector with plastic bottle yield less than 0.0001% and equipment productivity of 98%.
Implemented the second largest packaging change and restructure on time and within budget by leading the department's conversion from a can making operation to a depalletizer/warehouse operation.
Developed safety, quality, warehouse management, operations procedures and training program.
Reduced crewing from 19 employees to 12, and developed the department's coordinator position to empower the work force to enter leadership roles.
Created and led a culture of self-directed employees towards enhanced results, by the equalization of training across the department.
Introduced the warehouse management, FIFO, and lean culture.
Granted "Values in actions award" for leading a flawless execution.
Supervised over 30 union employees in the can and vacuum packaging departments.
Responsible for 5 production lines, and maintenance activities.
Accountable for meeting Production, quality, and safety requirements.
Utilized computer tools such as MES, SAP and KPIs to identify, track, and address equipment downtime and improve OEE (overall equipment efficiency).
Reduced product rework and packaging waste by 32%.
Successfully implemented the company-redesign initiative by cross training employees, resolving crewing issues, and reducing labor costs.
Led QCMS department initiative and served as an internal auditor.
Created and Implemented operational and administrative training for new supervisors in the department, and developed guidelines for future training processes.
Developed CBT (computer based training) presentations for monthly safety training for all 300 employees in the plant.
Successfully worked through labor relations issues that resulted in favorable decisions for the company, saving over $100M.
Project Engineer, 01/2000
to 01/2002 BV AND ASSOCIATES, INC – Jacksonville,
Participated in the identification, planning, and execution of design projects.
Estimated the utilization of resources and calculated the lead time, assuring high quality and low cost.
Summarized the final project reports using FDOT (federal department of transportation) city standards, and quality specifications.
Applied engineering computer applications (Micro station and AutoCAD).
Certificate: 1 2015 HACE Leadership Academy -
Continuing education in leadership
Master of Business Administration: 1 2008 Hispanic Alliance for Career Enhancement - Chicago,
Bachelor of Science: Production Engineering Continuous Improvement and Management,
5 2007 University of North Florida, Coggin School of Business Sun Yan Set University - Jacksonville Beijing,
Florida Essentials of Financial Management. London, England May, 2008 Global Branding Strategy Production Engineering Continuous Improvement and Management
Anthony Robbins, Life and Wealth Mastery University Graduate , 2013 President, Kraft Foods Latino Council, KFT Beverages Targeted Selection Certified Interviewer OLA (Organization Latinos at KFT) Certified Recruiter Green Belt Lean Six Sigma Color Analyst - Fashion Institute of Technology, NYC : EAFIT University - Medellin
Passionate for healthy, high quality products and social responsibility Highlights Cross functional teams leadership Commercialization of large scale innovation Persuasive initiatives Leadership mentoring Change embracer, creator Self improvement pioneer Accomplishments Kraft Foods, Coffee Bean Brilliance Award, 2015 Ranked as top performer for surpassing commercialization expectations of the largest partnership in the history of Kraft Foods. Y1, GR $188MM Kraft Foods Delegate at HACE Leadership Academy, 2014 Kraft Foods, President Choice Award, 2013
University of North Florida, Coggin School of Business Sun Yan Set University
Job Titles Held:
Senior Associate Brand Manager
Associate Brand Manager
Project Commercialization Manager
Business Unit Leader
Certificate : 1 2015 Master of Business Administration : 1 2008 Bachelor of Science : Production Engineering Continuous Improvement and Management , 5 2007 Anthony Robbins, Life and Wealth Mastery University Graduate , 2013 President, Kraft Foods Latino Council, KFT Beverages Targeted Selection Certified Interviewer OLA (Organization Latinos at KFT) Certified Recruiter Green Belt Lean Six Sigma Color Analyst - Fashion Institute of Technology, NYC :
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