SEARCH

ASSOCIATE DIRECTOR, CONSUMER INSIGHTS Resume Example

Resume Score: 100%

Love this resume?Build Your Own Now
ASSOCIATE DIRECTOR, CONSUMER INSIGHTS
Summary

HIghly experienced professional specializing in the integration of market research and business analytics into the strategic planning and monitoring process. With a strong belief in organizations owning, understand and acting on their business information in the most efficient manner possible.

Highlights

  • Revamped a long-term tracking study to increase response rates by 5x, reduce time to results by half and reduce costs by 90% resulting in annual savings of $270,000.
  • Developed market research information systems.
  • Established and tracked annual business priorities during the strategic planning process.
  • Optimized market research budgets through the utilization internal skill development and hiring of external consultants.
  • Developed internal training programs on consumer insight identification and use of market research infomatics.
Accomplishments
  • Certified Marketing Research Professional
  • Completed insights training through the Corporate Executive Board
  • Completed insights training through Northwestern University, Kellogg School of Business
Experience
ASSOCIATE DIRECTOR, CONSUMER INSIGHTS
February 2014 to CurrentMEAD JOHNSON NUTRITION － Chicago, Illinois

Managed the market research responsibilities for MJN's core product lines as well as hospital operations units. Functional expertise demonstrated through:

  • Establishment and monitoring of the market research budget.
  • Execution and management of market research studies using both external suppliers and internal resources.
  • Identification and socialization of insights to internal business units and teams.
  • Presenting results to internal teams and management groups.
  • Representing the views of the consumer through the business planning process.
SENIOR MARKETING RESEARCH MANAGER
February 2009 to February 2014MEAD JOHNSON NUTRITION － Ottawa, Ontario

Responsible for all aspects of the market research / business analytics function. Key responsibilities included:

  • Establishment of core strategic priorities utilized during the business planning process.
  • Developing and executing the market research plan and budget.
  • Monthly measurement and reporting of Key Performance Indicators.
  • AC Nielsen reporting.
  • Analysis of strategic contracting opportunities.
  • Developing enterprise selling approaches with retail partners.
  • Training staff of the proper use of market research and consumer insight information
SOLE PROPRIETOR
September 2004 to February 2009BRADY RESEARCH － Ottawa, Ontario

For a period of over four years operated as a sole proprietor of a market research company. Working in partnership with another company, was responsible for all aspects of operating the business including:

  • Business procurement
  • Research planning
  • Questionnaire design, conducting IDIs, moderating focus groups etc.
  • Statistical analysis using SPSS
  • Report preparation and presentation of results
  • Handling financial aspects of the business
MANAGER, MARKETING RESEARCH AND ANALYSIS
November 1997 to September 2004CANADA MORTGAGE AND HOUSING CORPORATION － Ottawa, Ontario
  • Established annual marketing research plans designed to meet the business needs of each of CMHC's four business lines.
  • Managed the Marketing Research and Analysis staff in the broad areas of the execution of the market research plan, development of evaluation framework, and the systematic reporting of CMHC business intelligence (distribution and sales of free and priced products).
  • Developed a marketing research intelligence system designed to disseminate and share information collected from research projects to staff both at National Office and in the Regions.
  • Developed a marketing research training program designed to educate CMHC staff on the best use of market research information, how to access the information and any limitation to the data.
  • Deliver key presentations to all levels within the Corporation as well as to groups external to CMHC.
  • Ensure that the Marketing Research function is adequately staffed and challenged to ensure employee satisfaction.
Education
Advanced Course in Customer Insights : 2012Northwestern University - Kellogg School of Management － Evanston, Illinois
Bachelor of Arts : Honors - Political Science, 1988Carleton University － Ottawa, Ontario, Canada
Bachelor of Arts : Psychology / Political Science, 1987Carleton University － Ottawa, Ontario, Canada
Certified Marketing Research Profession MRIA Designation
Interests

I enjoy all sports, reading and statistics.

Volunteer Activities
  • Coaching a variety of sports at both the house league and competitive levels. Including two provincial championship teams in basketball.
Skills

All phases of market research

  • Identification and integration of consumer insights into business planning process.
  • Statistical analysis (SPSS)
  • Moderating of qualitative research
  • Questionnaire design
Build Your Own Now

DISCLAIMER

Resumes, and other information uploaded or provided by the user, are considered User Content governed by our Terms & Conditions. As such, it is not owned by us, and it is the user who retains ownership over such content.

Resume Overview

Companies Worked For:

  • MEAD JOHNSON NUTRITION
  • BRADY RESEARCH
  • CANADA MORTGAGE AND HOUSING CORPORATION

School Attended

  • Northwestern University - Kellogg School of Management
  • Carleton University

Job Titles Held:

  • ASSOCIATE DIRECTOR, CONSUMER INSIGHTS
  • SENIOR MARKETING RESEARCH MANAGER
  • SOLE PROPRIETOR
  • MANAGER, MARKETING RESEARCH AND ANALYSIS

Degrees

  • Advanced Course in Customer Insights : 2012
    Bachelor of Arts : Honors - Political Science , 1988
    Bachelor of Arts : Psychology / Political Science , 1987
    Certified Marketing Research Profession MRIA Designation

Similar Resumes

View All
Director,-Consumer-Insights-resume-sample

Director, Consumer Insights

Discover Financial Services

Oconomowoc, Wisconsin