LiveCareer-Resume

Associate Director resume example with 13+ years of experience

Jessica
Claire
resumesample@example.com
(555) 432-1000,
Montgomery Street, San Francisco, CA 94105
:
Summary
Highly motivated Sales Associate with extensive customer service and sales experience. Outgoing sales professional with track record of driving increased sales, improving buying experience and elevating company profile with target market.
Highlights
  • Guest services
  • Inventory control procedures
  • Merchandising expertise
  • Loss prevention
  • Cash register operations
  • Product promotions
Education
Northwestern University, Medill School of Communications Evanston, IL Expected in December 2011 Master of Science : Integrated Marketing Communications Digital Marketing and Marketing Analytics - GPA : Integrated Marketing Communications Digital Marketing and Marketing Analytics Journal of Integrated Marketing Communications - Editor-in-Chief
The University of Texas Austin, TX Expected in May 2007 Bachelor of Arts : Government and Asian Studies South Asian Studies and International Relations - GPA : Government and Asian Studies South Asian Studies and International Relations
Accomplishments
Experience
Ihs Markit - Associate Director
Us Remote, MD, 04/2015 - Present
  • Manage all digital analytics and content strategy for GQ.com: web, social, paid media, search, email and syndication to drive audience profiling and user behavior cross-platforms - led 60% increase in visitors within first 3 months and 85% increase in content production.
  • Create, monitor and optimize content and posting strategies, using audience segmentation, data-driven key insights, A/B testing and real-time analysis; key partner in building larger initiatives for sponsored content programs, adding $200K in revenue in 2015.
  • Led the site through 2 re-designs, working closely with product and design teams, along with vendors, providing segmented user behavior and A/B testing for UX design and site personalization - increased engagement and page depth by 35%.
  • Collaborate with cross-functional leadership (edit, product/design, engineer, PR, ad/sales) for producing quality content, growing site traffic and revenue opportunities, while establishing and tracking towards KPIs and creating roadmap for future growth.
Wayfair Llc - Senior Manager
Tonawanda, NY, 04/2014 - 04/2015
  • Led all digital analytics for Style.com; turned a steadily traffic declining site to doubling unique visitors within 9 months by establishing goals, creating procedures around constant channel measurement, analysis and optimization - turned it around as one of the fastest growing Condé brands in 2014 - 2015.
  • Created social strategy that includes real-time reporting, paid social advertising, content creation via trending topics and constant optimization of posting strategy - Style.com grew social traffic by over 1,000% in 2015.
  • Implemented newsletter acquisition campaigns capturing over 100K emails; built newsletter strategy - created content and posting strategy, along with template re-design and building advertising opportunities - drove 100% growth in email traffic with over 15% of total site traffic driven by email (one of the largest across Condé).
Omnicom Media Group - Digital Analytics Supervisor
Unavailable, IL, 04/2013 - 04/2014
  • Spearheaded and managed digital /social analytics for 8 Johnson and Johnson beauty and health brands; led analytics insights for re- design of Tylenol and Neutrogena websites through UX-driven data and testing, increasing web traffic by 55% in one month and resulting in monthly average increase of 15% in e-commerce sales.
  • Led digital analytics for Adobe Systems' Creative Cloud education campaigns; integrated cross-platforms - digital, paid, social and experiential tactics - driving to 10% increase in purchase and 30% increase of awareness of product.
  • Liaison to Strategy team for analytical support for content creation; ensure alignment for measurement strategies and frameworks incorporating benchmarks and projections through predictive analysis.
University Of Maryland - Manager
Berwyn Heights, MD, 01/2012 - 03/2013
  • Managed and maintained on-going client relationship with Pfizer, established analytics reports for 12 brands resulting in $2M yearly revenue: including integrated social, web analytics and competitive intelligence with recommendations.
  • Customized analytics projects for La Roche-Posay, Intel, Warner Brothers integrating digital strategy, competitive intelligence and social media strategy - created interactive real-time dashboards displaying brand, industry, competitor and influencer metrics; resulting in new business total revenue of over $3M.
  • Social media monitoring on election year healthcare news with hourly, daily and weekly strategy reports for Planned Parenthood identifying online influencers and KPIs; drove $500K in donations in 24 hours through social marketing.
Accenture Contractor Jobs - Digital Marketing Graduate Intern
Great Valley, NY, 05/2011 - 08/2011
  • Selected to be part of the team to launch new Adobe Social Analytics software through social and viral marketing campaigns, including launch event, video features, and social media and introducing mobile strategies.
  • Analyzed website traffic data and content for customer behavior and funnel conversions using A/B testing to help drive.
  • site upgrades and feature developments.
Ferguson - Digital Marketing Consultant
Apex, NC, 05/2010 - 04/2011
  • Developed market segmentation and based on customer demographics, market research, and site behavior to create actionable strategies for customer acquisition, product improvements and loyalty programs.
  • Increased online user engagement by 80% for two product launches by designing cross-campaigns using behavior-based e-mail, social media strategies and focus group surveys.
The Food Network Foundation - Marketing Associate / Manager
City, STATE, 05/2008 - 05/2010
  • Optimized donor relationships through paid and social media; increased monthly web traffic by 45%.
  • Managed marketing web campaigns, generating over 100,000 donors resulting in $2.5M in donations.
Gerson Lehrman Group Healthcare Investment Council - Associate Project Manager
City, STATE, 06/2007 - 04/2008
  • Managed $4-5M complex investment research projects for clients in the healthcare investment community.
Skills
Adobe, advertising, ad/sales, com, competitive intelligence, content, content creation, client, clients, designing, driving, e-commerce, edit, Editor, e-mail, email, engineer, features, focus, functional, UX, Intel, leadership, market research, marketing, market, Marketing Communications, newsletter, optimization, page, PR, producing, quality, real-time, reporting, research, sales, Strategy, surveys, unique, upgrades, video, website, websites

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Resume Overview

School Attended

  • Northwestern University, Medill School of Communications
  • The University of Texas

Job Titles Held:

  • Associate Director
  • Senior Manager
  • Digital Analytics Supervisor
  • Manager
  • Digital Marketing Graduate Intern
  • Digital Marketing Consultant
  • Marketing Associate / Manager
  • Associate Project Manager

Degrees

  • Master of Science
  • Bachelor of Arts

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