Associate Director04/2015 to CurrentCondé Nast Audience Development GQ.comNew York, NY
Manage all digital analytics and content strategy for GQ.com: web, social, paid media, search, email and syndication to drive audience profiling and user behavior cross-platforms - led 60% increase in visitors within first 3 months and 85% increase in content production.
Create, monitor and optimize content and posting strategies, using audience segmentation, data-driven key insights, A/B testing and real-time analysis; key partner in building larger initiatives for sponsored content programs, adding $200K in revenue in 2015.
Led the site through 2 re-designs, working closely with product and design teams, along with vendors, providing segmented user behavior and A/B testing for UX design and site personalization - increased engagement and page depth by 35%.
Collaborate with cross-functional leadership (edit, product/design, engineer, PR, ad/sales) for producing quality content, growing site traffic and revenue opportunities, while establishing and tracking towards KPIs and creating roadmap for future growth.
Senior Manager04/2014 to 04/2015Condé Nast Digital Intelligence Style.comNew York, NY
Led all digital analytics for Style.com; turned a steadily traffic declining site to doubling unique visitors within 9 months by establishing goals, creating procedures around constant channel measurement, analysis and optimization - turned it around as one of the fastest growing Condé brands in 2014 - 2015.
Created social strategy that includes real-time reporting, paid social advertising, content creation via trending topics and constant optimization of posting strategy - Style.com grew social traffic by over 1,000% in 2015.
Implemented newsletter acquisition campaigns capturing over 100K emails; built newsletter strategy - created content and posting strategy, along with template re-design and building advertising opportunities - drove 100% growth in email traffic with over 15% of total site traffic driven by email (one of the largest across Condé).
Digital Analytics Supervisor04/2013 to 04/2014MRYNew York, NY
Spearheaded and managed digital /social analytics for 8 Johnson and Johnson beauty and health brands; led analytics insights for re- design of Tylenol and Neutrogena websites through UX-driven data and testing, increasing web traffic by 55% in one month and resulting in monthly average increase of 15% in e-commerce sales.
Led digital analytics for Adobe Systems' Creative Cloud education campaigns; integrated cross-platforms - digital, paid, social and experiential tactics - driving to 10% increase in purchase and 30% increase of awareness of product.
Liaison to Strategy team for analytical support for content creation; ensure alignment for measurement strategies and frameworks incorporating benchmarks and projections through predictive analysis.
Manager01/2012 to 03/2013WCG WorldNew York, NY
Managed and maintained on-going client relationship with Pfizer, established analytics reports for 12 brands resulting in $2M yearly revenue: including integrated social, web analytics and competitive intelligence with recommendations.
Customized analytics projects for La Roche-Posay, Intel, Warner Brothers integrating digital strategy, competitive intelligence and social media strategy - created interactive real-time dashboards displaying brand, industry, competitor and influencer metrics; resulting in new business total revenue of over $3M.
Social media monitoring on election year healthcare news with hourly, daily and weekly strategy reports for Planned Parenthood identifying online influencers and KPIs; drove $500K in donations in 24 hours through social marketing.
Digital Marketing Graduate Intern05/2011 to 08/2011Adobe Systems, IncOrem, UT
Selected to be part of the team to launch new Adobe Social Analytics software through social and viral marketing campaigns, including launch event, video features, and social media and introducing mobile strategies.
Analyzed website traffic data and content for customer behavior and funnel conversions using A/B testing to help drive.
site upgrades and feature developments.
Digital Marketing Consultant05/2010 to 04/2011SokikomMountain View, CA
Developed market segmentation and based on customer demographics, market research, and site behavior to create actionable strategies for customer acquisition, product improvements and loyalty programs.
Increased online user engagement by 80% for two product launches by designing cross-campaigns using behavior-based e-mail, social media strategies and focus group surveys.
Marketing Associate / Manager05/2008 to 05/2010The Food Network FoundationNew York, NY
Optimized donor relationships through paid and social media; increased monthly web traffic by 45%.
Managed marketing web campaigns, generating over 100,000 donors resulting in $2.5M in donations.
Associate Project Manager06/2007 to 04/2008Gerson Lehrman Group Healthcare Investment CouncilAustin, TX
Managed $4-5M complex investment research projects for clients in the healthcare investment community.
Master of Science: Integrated Marketing Communications Digital Marketing and Marketing AnalyticsDecember 2011Northwestern University, Medill School of CommunicationsEvanston, ILIntegrated Marketing Communications Digital Marketing and Marketing Analytics Journal of Integrated Marketing Communications - Editor-in-Chief
Bachelor of Arts: Government and Asian Studies South Asian Studies and International RelationsMay 2007The University of TexasAustin, TXGovernment and Asian Studies South Asian Studies and International Relations
Gerson Lehrman Group Healthcare Investment Council
Northwestern University, Medill School of Communications
The University of Texas
Job Titles Held:
Digital Analytics Supervisor
Digital Marketing Graduate Intern
Digital Marketing Consultant
Marketing Associate / Manager
Associate Project Manager
Master of Science : Integrated Marketing Communications Digital Marketing and Marketing Analytics December 2011 Bachelor of Arts : Government and Asian Studies South Asian Studies and International Relations May 2007
Create a job alert for [job role title] at [location].