Associate Director resume example

• Serve as head of Global and U.S. public relations for the Professional division at Revlon, Inc. overseeing American Crew, CND and SinfulColors brands
• Lead integrated communications teams which include PR, digital and social media as well as agencies, on major brand initiatives including product launches, celebrity ambassador events and sponsored retreats
o Examples: American Crew x Harley-Davidson celebration in Milwaukee with men’s/trade editors; Almay Influencer Retreat to Mayflower Inn and Spa in CT ; CBS Sunday Morning featuring Jan Arnold, Founder of CND
• Develop, supervise and implement strategic, results driven global PR plans to support business objectives, product launches and image goals; create impactful, immersive event experiences; and ensure consistent global execution in all markets
• Provide guidance and support to international marketing teams, including creating tool kits and style guides, facilitating global interviews and coordinating/leading global press tours abroad and domestically for visiting international journalists
• Source, negotiate contracts for and manage corporate relationships with both temporary influencer talent and retained brand spokespeople; Serve as key internal contact and facilitate cross-functional activations globally
• Utilize new technology and measurement platforms, including Traackr and Tribe Dynamics, to create KPI benchmarks, monitor media impressions, identify new influencer partners and track earned media value and social media driven sales
• Activate a holistic influencer relationship-building strategy across multiple verticals, including media, influencers, micro-influencers, celebrities, makeup artists, hairstylists and nail professionals to build brand awareness and leverage media opportunities for third-party product endorsements
• Manage and advise on global crisis communications across brands through both media and social channels