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associate director resume example with 11 years of experience

Jessica Claire
  • , , 609 Johnson Ave., 49204, Tulsa, OK 100 Montgomery St. 10th Floor
  • H: (555) 432-1000
  • C:
  • resumesample@example.com
  • Date of Birth:
  • India:
  • :
  • single:
Summary

With this fast and changing industry, a great account lead must be passionate about the work, we must be collaborative with our client/agency teams and most importantly we must always identify the strategic intent behind everything we do. I bring a unique background to the table with my deep consumer understanding and experience developing fully integrated marketing plans that bring a brand's purpose to life. I thrive in this fast paced industry and love to embrace a new brand challenge.

Skills
  • Team Collaboration and Leadership
  • Problem-Solving
  • MS Office
  • Coaching and Mentoring
  • Verbal and Written Communication
  • Relationship Building
  • Team Building
  • Revenue Forecasting
  • Project Planning
  • Budget Management
  • Goal Setting
Experience
Associate Director, 10/2017 - Current
Pfizer Rochester, NY,
  • RESULTS
  • Developed a system that translated objectives, target audiences and goal for each of the three brands into distinct digital strategies and channel approaches
  • Developed best-in-class examples (as labeled by Pinterest) of how to create Pinterest Idea Pins
  • In the first 7months of launching the Betty Crocker account which equates to a +2,532.79% increase
  • Throughout Betty’s Birthday month, by developing a full-funnel engagement strategy that invited our makers to explore the history of Betty and join us in celebrating her 100th birthday
  • Improved St
  • Elizabeth’s Best Hospitals in Greater Cincinnati ranking
  • Increased followers to be the most followed hospital in Greater Cincinnati on Facebook
  • 640M Impressions, Developed a best-in-class digital brand ecosystem, the work includes creating holistic digital and content strategies, site/social content planning, site/social creative execution, site/social authoring and reporting
  • Key clients include: General Mills: Pillsbury, Betty Crocker, Old El Paso and Mars Wrigley
  • Lead a team of 25 remote employees (located throughout the country)
  • Develop trusted relationships with senior client stakeholders, inter-agency partners and cross functional internal team
  • Activate internal and partner agencies by demonstrating a deep knowledge of the client’s business and translating client requests into actionable assignment briefs
  • 11,000 New TikTok Followers
  • Make the work famous by developing a quarterly highlight reel to celebrate the work internally and showcase/remind our clients of all the great work we’ve partnered together on over the previous quarter
  • Elevate social strategy and creative by developing a new internal process that allows us to come up and out of our existing site content and ensure we meet consumer in key brand moments in a fun and an engaging way
  • 13MM site sessions
  • Manage an Account Supervisor and Assistant Account Manager
  • Drive the work forward by identifying future deliverables and developing a RACI for a clear understanding of whose involved in the work
  • (talk about running the business)
  • Shepherd financials including owning profitability and forecasting
Account Supervisor, 02/2014 - 10/2017
Appnovation Los Angeles, CA,
  • To #2
  • Delivered strategic account leadership on the largest account at the agency along with implementing holistic marketing plans and execution of creative materials
  • Key clients included: St
  • Elizabeth Healthcare, AdvancePierre Foods (now Tyson Foods), The Kroger Company, Western and Southern Financial Group and Graeter’s Ice Cream
  • 5 to #1
  • Collaborated with client to understand business objectives and translated them to brand/marketing objectives
  • Led the brief development process
  • Developed holistic marketing plans in collaboration with strategy team
  • Partnered with creative leadership to execute across all touch points and ensure the brand elements were effectively translated throughout the work.
Campaign Manager, 08/2011 - 02/2014
Spotify Brooklyn, NY,
  • Managed media campaign development and execution along with developing Empower MediaMarketing’s go-to-market plan
  • Key clients included: Shaw Floors, The Christ Hospital and Herschend Family Entertainment
  • Analyzed target runs from MRI and developed consumer personas
  • Implemented campaign timelines and flowcharts
  • Build and execute Empower MediaMarketing’s marketing plan by collaborating with the content team and Powerhouse Factories
  • Advocate the need for increased storytelling within the agency by leading content development efforts for Media is Power.
Education and Training
Bachelor of Science: Marketing and Advertising, Expected in
-
Northwest Missouri State University - Majors,
GPA:
Status -
Accomplishments
  • Accountable for financial results at business and project level
  • Led qualitative consumer research to help understand key consumer insights
  • Developed media buy summaries and templates to drive consistency across client teams, showcase added value, planned vs
  • Purchased impressions, total cost and savings
  • Established agency social process to help increase efficiency and profitability.

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Resume Overview

School Attended

  • Northwest Missouri State University

Job Titles Held:

  • Associate Director
  • Account Supervisor
  • Campaign Manager

Degrees

  • Bachelor of Science

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