Associate Director Resume Example
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ASSOCIATE DIRECTOR
Professional Summary
A dynamic marketing professional with extensive experience in the Automotive and Retail industries creating ROI-driven programs both online and offline, for clients including Toyota, General Motors and major retailers. Strategic thinking combined with an out of the box approach is my strength. This combined with the ability to work holistically with marketing and media disciplines, client and agency teams will help develop innovative strategies that will deliver on marketing objectives and produce business results. Conversant with analytics used to define opportunities and executions by attitudinal and behavioral measures to build brand value and business growth. A dedicated, team-oriented leader with a curiosity and passion to win.
Core Qualifications
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Experience
03/2012 to Current
Associate DirectorChubb － Dallas , TX
- Manage and develop multi-million dollar General and Hispanic market communication plans within Gulf States Toyota's region
- Manage a team of planners in Houston and NYC who work on Gulf States Toyota's most important markets
- Lead the team in customizing each plan by DMA
- Foster and improve relationships with media representatives
- Work closely alongside the SVP creating innovative and results-driven strategies
- Improved synergy between general media and multicultural plans to gain additional ROI
- Co-Op Management
- Specific areas of concentration included national broadcast, digital, local video, cable, audio and OOH (Billboards, Cinema, Gas Station TV,etc), sponsorhsip with sports teams and event marketing
07/2011 to 03/2012
Regional Account ManagerHarsco Corporation － Doraville , GA
- Provided strategic market guidance developing marketing and media initiatives for Lennar Homes in Houston and Dallas
- Client Management
- Oversee an account team in Ft. Lauderdale with the day to day activities associated with the account
- Lead team in creating and producing effective branding and direct response campaign messaging for Lennar Homes
- Utilized a multimedia platform approach to drive traffic through Lennar Homes' Welcome Home Centers
- Budget Management
- Improve realtor relations with home builder
- Develop and track campaign success metrics
01/2009 to 01/2011
Media ManagerChegg － New York , NY
- Create million dollar marketing strategies for clients such as Baker Botts, Houston Dynamo, Stryker Orthopaedics, Renaissance Healthcare, Honour's Golf, Pura Vida Tequila and Mexican Restaurants Inc Managed
- Executed and Posted campaigns with in the Continental USA including Texas, Ohio, Oklahoma, Florida, Virginia, Maryland, North Carolina, California, Tennessee, Idaho and Georgia
- Balance, maintain and create quarterly, monthly and weekly budgets
- Generate spikes in lead volumes for Renaissance Healthcare, Stryker and Honour's Golf Increase sales and awareness for Houston Dynamo and Mexican Restraunts Inc.
04/2006 to 05/2009
Senior Media Planner/BuyerCubesmart － Green Bay , WI
- Garden Ridge is a leading home d�cor retail chain operating 44 units across 25 US markets
- Improved media operation management- spearheading effort to uncover inefficiencies within the outsourced media agency
- Established media guidelines which saved Garden Ridge thousands of dollars
- Managed Media Agency's efforts and adherence to media guidelines
- Developed In-House media department which saved the company $1.8 Million Dollars
- Recruited and managed internal media department
- Oversaw weekly multimedia strategy across the 25 markets Provided 10% sales lift as a result of campaign
- Budget management
- Received at least 15% in added value including live segments within network shows
04/2005 to 03/2006
Media Planner/Buyer22Squared － Atlanta , GA
- Mitton Media is a full service agency specializing in recruitment advertising
- Managed client relationships with companies such as: APAC, Aramco, Sprint, SWIFT Transportation, Six Flags, Sikorsky and Convergys
- Multi-tierd media approach campaigns
- Markets include: Canada, Mexico, Florida, Arizona and Texas
05/2003 to 04/2005
Assistant Media BuyerViasat Inc. － Marlborough , MA
- Managed local media buying for General Motors, Lowe's, Taco Cabana, Popeye's, Bacardi and Kohl's.
01/2000 to 05/2003
Account ManagerTexas Auto Trim － City , STATE
- Texas Auto Trim is a regional manufacturing company which specializes in aftermarket commodity products for automobiles
- Developed new business and managed existing accounts selling products and service management packages throughout the Houston, Beaumont and Galveston markets
- Achieved sales goal every week
- Negotiated costs with vendors to inflate profit margin
- Implemented marketing programs
- Planned and Executed marketing events
- Educated and trained clients on product solutions
- Trained new sales associates
Education
2003
Bachelors of Liberal Arts and Social Sciences: Advertising and MarketingUniversity of Houston － City, State, USA
Professional Affiliations
Texas Young Professionals
Skills
advertising, marketing, branding, automotive, retail, strategy, relationships, management, budgeting, detail oriented, leader and Microsoft office
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Resume Overview
School Attended
- University of Houston
Job Titles Held:
- Associate Director
- Regional Account Manager
- Media Manager
- Senior Media Planner/Buyer
- Media Planner/Buyer
- Assistant Media Buyer
- Account Manager
Degrees
- Bachelors of Liberal Arts and Social Sciences : Advertising and Marketing
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