Associate Director Resume Example
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ASSOCIATE DIRECTOR
Professional Summary
Experienced Associate Director with 10 years of experience in the advertising industry. Possesses a diverse skill set as I have ran both branded & performance campaigns to have a grasp of a full funnel approach to drive clients business and goals.
Skills
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Work History
Associate Director, 12/2017 to Current
Cline Davis & Mann, Inc. – Princeton , NJ
Cline Davis & Mann, Inc. – Princeton , NJ
- Responsible for managing up to 5 different lines of business and have had success meeting or exceeding all KPI's for the client.
- Manage a team of six overseeing branded, performance, and social media campaigns In charge of running Citi's largest mobile app acquisition campaign in 2018 that focused on acquiring customers from various points of the research phase of when they were choosing a bank Built a relationship with the client and working consistently on all strategic framework as well as tactical executions to help identify areas of growth for the business.
- In charge of running Citi's largest mobile app acquisition campaign in 2018 that focused on acquiring customers from various points of the research phase of when they were choosing a bank
- Built a relationship with the client and working consistently on all strategic framework as well as tactical executions to help identify areas of growth for the business
BUSINESS INTELLIGENCE SUPERVISOR, 05/2017 to 10/2017
Dallas Mavericks – Dallas , TX
Dallas Mavericks – Dallas , TX
- Solely in charge of running campaigns for North America via the Ogury proprietary technology and external DSP's.
- Main point of contact for any performance related questions for North America Extensive experience working with tags in an ad operations capacity and working with technology team on how to integrate tags within Ogury's platform.
- Experience integrating DCM, Sizmek, Double Verfiy, and IAS tags.
- Worked with team on launching initial integration of external DSP's with Ogury's platform to centralize campaign management Experienced running both branded and direct response campaigns based on clients goals Maintain client interaction to address all performance related inquiries for the campaigns.
ACTIVATION MANAGER, 08/2015 to 05/2017
City , STATE
City , STATE
- Managed all aspects of the Google YouTube, Chromecast, and Pixel accounts including SEM, direct buy, programmatic, and social media.
- In charge of RFP'ing partners, creating media plans, and tactical recommendations to the client.
- Experienced in running media campaigns on various biddable platforms such as Google, Bing, Twitter, Facebook, and DBM while optimizing towards clients goals.
- Created and executed campaign measurement plans to devise tests & trials, execute.
Education
Bachelor of Arts: Marketing & Communications, 2008
UMASS / Amherst - City, State
UMASS / Amherst - City, State
Certifications
Google SEM Certified Google DBM Certified
Skills
- Digital Strategy
- Programmatic Media Strategy
- Branded & Performance Media Campaigns
- Product Forecasts
- Multivariate Testing Plans
- Experienced using multiple digital, programmatic, & social platforms
Work History
Associate Director, 12/2017 to Current
Company Name – City, State
Company Name – City, State
- Responsible for managing up to 5 different lines of business and have had success meeting or exceeding all KPI's for the client.
- Manage a team of six overseeing branded, performance, and social media campaigns In charge of running Citi's largest mobile app acquisition campaign in 2018 that focused on acquiring customers from various points of the research phase of when they were choosing a bank Built a relationship with the client and working consistently on all strategic framework as well as tactical executions to help identify areas of growth for the business.
- In charge of running Citi's largest mobile app acquisition campaign in 2018 that focused on acquiring customers from various points of the research phase of when they were choosing a bank
- Built a relationship with the client and working consistently on all strategic framework as well as tactical executions to help identify areas of growth for the business
BUSINESS INTELLIGENCE SUPERVISOR, 05/2017 to 10/2017
Company Name – City, State
Company Name – City, State
- Solely in charge of running campaigns for North America via the Ogury proprietary technology and external DSP's.
- Main point of contact for any performance related questions for North America Extensive experience working with tags in an ad operations capacity and working with technology team on how to integrate tags within Ogury's platform.
- Experience integrating DCM, Sizmek, Double Verfiy, and IAS tags.
- Worked with team on launching initial integration of external DSP's with Ogury's platform to centralize campaign management Experienced running both branded and direct response campaigns based on clients goals Maintain client interaction to address all performance related inquiries for the campaigns.
ACTIVATION MANAGER, 08/2015 to 05/2017
City, State
City, State
- Managed all aspects of the Google YouTube, Chromecast, and Pixel accounts including SEM, direct buy, programmatic, and social media.
- In charge of RFP'ing partners, creating media plans, and tactical recommendations to the client.
- Experienced in running media campaigns on various biddable platforms such as Google, Bing, Twitter, Facebook, and DBM while optimizing towards clients goals.
- Created and executed campaign measurement plans to devise tests & trials, execute.
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Resume Overview
School Attended
- UMASS / Amherst
Job Titles Held:
- Associate Director
- BUSINESS INTELLIGENCE SUPERVISOR
- ACTIVATION MANAGER
Degrees
- Bachelor of Arts : Marketing & Communications , 2008
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