Associate Director, Hiv Global Marketing resume example with 14+ years of experience

Jessica Claire
, , 100 Montgomery St. 10th Floor (555) 432-1000,
Professional Summary

Experienced, passionate and versatile Marketing professional with extensive experience in Global, Regional and Country level roles. Contributing to building engaged, empowered and proficient teams through cross-functional collaboration and embracing from "silos to networks" ways of working. Insights and data driven, with a passion to merge brand attributes and customer insights into successful marketing strategies. Strong focus towards expanding capabilities and skills via partnerships with cross-functional teams: Medical, Market Access & Pricing, Policy, Market Research and others.

  • Strategic leadership
  • Strong work ethic, results-oriented attitude
  • Key relationship management
  • Analytical and Critical Thinking
  • Active Listening
  • Team player
  • Analyzing, organizing and planning skills
  • Business Planning
  • Budgeting and Financial Management
  • Research and insights based decision making
Work History
11/2019 to Current Associate Director, HIV Global Marketing Syneos Health, Inc | Las Cruces, NM,


  • HIV franchise marketing strategy development in close collaboration with Global Brand Lead other members of the team (specifically responsible for Doravirine family of products: Delstrigo and Pifeltro).
  • Developing all Doravirine HCP content (promotional and medical education) and brand strategy from identifying topics and trends, through content creation and design, to distribution and performance analysis
  • Partnering with experienced professionals from Medical, Sales, Content Development, Market Research and Insights, Competitive Intelligence, Learning and Development, and Leadership team to collaboratively develop and drive strategic marketing plans and campaigns against company objectives
  • Partnering with Country Marketing Teams to collect insights, receive input and co-create promotional and medical education assets that best support brand priorities
  • Providing input in building Global assumptions for sales forecasts
  • Responsible for content development and Global Promotional Exhibit presence at International HIV Conferences (live and virtual global exhibits)
  • Providing monthly updates on promotional strategy to cross-functional Global audience comprised of: Marketing, Medical, Access, Policy, etc.
  • Development and approval, in partnership with L&D colleagues, of training plans, materials and Train-the-Trainer sessions for country Marketing colleagues
  • Managing marketing budget of more than 1.5 M USD, evaluate and optimize spending opportunities to ensure maximum impact
12/2018 to 11/2019 Associate Director, HCV Global Marketing Principia Biopharma Inc. | Irvine, CA,


  • Developing of Zepatier marketing strategy in close collaboration with HCV Global Brand Lead
  • Managing HCV Global promotional budget of more than 1 M USD, development of all Zepatier promotional materials
  • Ensuring proper distribution of product supply aligned with commercial demand by facilitating the monthly cross-functional GS&OP meetings
  • Acting as point of contact in Global Commercial team responsible with deletion process of Rebetol and PegIntron
  • Member in Zepatier pediatrics IDST (Integrated Development and Supply Team)
  • Actively involved in development of promotional activities, exhibit and promo materials linked with major US and European liver conferences and presentations during Marketing/Medical/Access Meetings and other workshops that precede International conferences.
01/2015 to 12/2018 Associate Director, HCV/HIV Brand Lead CEE Region MSD Romania | City, STATE,


  • Development of the CEE Brand Plan for the HCV and HIV portfolio (development of strategic promotional initiatives; development of promotional materials in English and drive countries to locally implement, development of Regional events: webcasts, Stand Alone Symposiums, etc
  • Responsible for the launch in CEE (Poland, Romania, Czech Rep., Hungay and Slovakia) of Zepatier.
  • Active team member in the development of the sales and demand forecasts for the 5 CEE Markets: responsible for providing the forecast assumptions, supporting the CEE Region with submission of supply and sales forecast
  • Stakeholder in the review and approval of business case for price approval for Zepatier
  • Close collaboration with Country cross-functional teams: Marketing, Medical, Market Access & Pricing, Policy to drive strategic marketing plans and campaigns against company objectives

05/2013 to 01/2015 Brand & Customer Manager Hepatitis MSD Romania | City, STATE,


  • Development of marketing strategy for Victrelis
  • Increased brand awareness through event marketing, demonstrations, sales and brand promotion.
  • Development of promotional initiatives, promotional materials, scientific communication at National conferences
  • Executed Sales Force trainings to increase brand knowledge and translation of marketing strategy in sales execution
  • Development of annual sales and supply forecast for Victrelis
  • Executed brand activations to standards and with professionalism.
04/2011 to 05/2013 Brand & Customer Manager Aerius & Nasonex MSD Romania | City, STATE,


  • Development of marketing strategy for Aerius&Nasonex
  • Development of promotional initiatives, promotional and medical education initiatives
  • KOL management
  • Development of sales and supply forecast
  • Management of Aerius LOE in Romania with the objective of retaining more than 90% of share 1 year after availability of generic desloratadine
04/2010 to 04/2011 Customer & Disease Understanding Specialist MSD Romania | City, STATE,


  • Collect, synthesize and share insights from Research data, sales reports and other sources of customer data
  • Manage Sales Force incentive planning and systems
  • Track local implementation metrics
12/2007 to 04/2010 Professional Sales Representative MSD Romania | City, STATE,
  • Medical promotion to physicians of: Fosavance, Arcoxia and Zocor.
  • Active involvement in organizing promotional events: congresses, evening meetings, presentations in hospitals and retail pharmacies.
  • Maintaining a good relations with all health care providers, distribution companies etc.
  • Surpassed sales objectives several consecutive years by cultivating productive client partnerships
  • Created professional sales presentations and seminars to effectively demonstrate product features and competitive advantages
04/2007 to 12/2007 Medical Representative Roche Romania | City, STATE,
  • Medical promotion of oncology drugs: Herceptin and Bondronat.
  • Showcased product features to customers and discussed scientific data to overcome objections
  • Responsible for the sales performance of Herceptin and Bondronat in south part of Romania
  • Recognized trends within territory and industry to create proactive plans.
  • Prospected continuously for new potential customers and maintained robust conversion rate.
Expected in 04/2004 Master of Science | Molecular Biology And Biochemistry University of Bucharest, Bucharest, GPA:
Expected in 2002 Bachelor of Science | Biochemistry University of Bucharest , Bucharest, GPA:

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Resume Overview

School Attended

  • University of Bucharest
  • University of Bucharest

Job Titles Held:

  • Associate Director, HIV Global Marketing
  • Associate Director, HCV Global Marketing
  • Associate Director, HCV/HIV Brand Lead CEE Region
  • Brand & Customer Manager Hepatitis
  • Brand & Customer Manager Aerius & Nasonex
  • Customer & Disease Understanding Specialist
  • Professional Sales Representative
  • Medical Representative


  • Master of Science
  • Bachelor of Science

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