ASSOCIATE ACCOUNT DIRECTOR / EVENT & TRADE SHOW MANAGER
Results-oriented Strategic Planner who implements marketing and advertising campaigns by assembling and analyzing sales forecasts.
10+ Years in Event Planning and Execution
Produced engaging live experiences for clients such as Salesforce, NetSuite, AirWatch, Aruba Networks, Illumio, Dropbox, McKesson, Toyota and Scion
Activated the above brands at Dreamforce, RSA, HIMSS, NRF, AWS re:Invent, HITEC, ISTE, etc.
06/2015 - 04/2016
Sparks Marketing Group － Burlingame, CAAssociate Account Director / Event & Trade Show Manager
Sparks is a global event-marketing agency with an eclectic mix of strategic thinkers, innovative designers, technical wizards and skilled craftsmen that collaborate to bring brands to life.
Creative solutions, staying under slim budgets, meeting tight timelines and a colossal dose of fun & positive energy guaranteed success of these live experiences and special events:.
At HIMSS, NRF and Educause - from start to finish, solidly managed the budgeting, planning, logistics, and execution of Aruba Networks' (HPE) trade show spaces.
At RSA simultaneously activated Illumio's two trade show booths in the North and South Halls.
Along with managing the usual trade show operations, researched and planned all cutting edge LED and AV technology to ensure successful messaging.
Produced an exclusive customer event for VMWare / AirWatch during NRF 2016 with Apple and Dropbox as partners.
Targeted audience was C-Suite level clients.
Managed the main event budget, timelines, F&B, aerialists entertainment, I&D, AV, brand ambassadors, venue selection and financial reconciliation.
11/2006 - 06/2015
George P. Johnson GPJ － San Carlos Torrance, CAAccount Manager
GPJ is a global event and experience marketing agency, working with leading companies who are looking for innovative marketing solutions that motivate their audiences and activate their brands through live experiences.
Graceful under pressure, multi-tasking team player on The Salesforce.com GPJ account team: Produced Dreamforce '14's Customer Success Showcase.
Managed mutli-million dollar budget consisting of F&B, AV tech team, general contractor, design/creative and fabrication Dreamforce '13 - Produced corporate staging, set & scenery design for Broadcast Studio.
Salesforce executives were interviewed to create a deeper experience for 55,000+ attendees Program managed Salesforce's strategic experience at Gartner's Customer 360 Summit.
Activations include trade show booth presence, VIP dinner for C-Level execs, Solution Provider Session with demos and Hospitality Suite Party Produced live experience for Salesforce's 15th Birthday celebration for 5,000+ attendees.
Created awareness & built brand equity for Salesforce.com Foundation's 1/1/1 integrated philanthropy program on Scion (Toyota automotive brand) Ensured client and corporate guidelines are met for strategic solution-based plans for client projects, corporate special events and (53) fifty-three annually recurring auto shows Developed experience marketing strategies to support Scion's auto shows and integrated brand efforts Identified new business opportunities in the areas of new media, interactive, and live experiences to grow the Scion business organically Managed all aspects of the auto show business and corporate events including venue management, budget planning, creative design, production and onsite operations Project managed a team of designers, estimators, engineers and production managers in the successful design and fabrication of auto show display kits and interactive properties Traveled to multiple shows to manage on-site implementation of exhibits: Oversaw onsite labor I&D supervision and partner/vendors to ensure client expectations are met.
10/2003 - 10/2006
The Executive Benefits Group － Irvine, CAStrategic Marketing Manager
Assist sales and business development teams by increasing market share and reaching sales goals by fine-tuning targeted client lists.
Produce, promote, & measure 401(k) and retirement finance seminars and special events.
Primarily responsible for creating & driving traffic to financial advisory seminars Oversaw and created all strategic marketing collateral including messaging, supervision of printers, list providers, ad agencies and mail houses Developed and managed annual strategic marketing plans and budgets; reconcile and recap marketing tactics and provide analysis to increase sales contribution Continually evaluated PowerPoint presentations to meet expectations; make onsite changes as needed to ensure success Negotiated with event location management to establish venue and organizational requirements.
Keller Graduate School of ManagementMBA
California State UniversityLos AngelesBachelor of Science: Business Administration, ManagementBusiness Administration, Management
Pasadena Tournament of Roses January 2010 - Present Parade Operations The Pasadena Tournament of Roses Association is a volunteer-driven, non-profit organization that produces and manages The Rose Parade, Rose Bowl Football Game and BCS Football Game at the Rose Bowl. Let's enter a Workday float in the next parade!!