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ASSISTANT STORE MANAGER, Brand Operations Resume Example

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ASSISTANT STORE MANAGER, BRAND OPERATIONS
Summary

Visionary and business-focused leader with 1o+ years of success in managing all aspects of business operations. Skilled professional offering proven leadership, problem-solving and team-building abilities developed over progressive career. Consistently empower employees to improve performance and maximize customer satisfaction through advanced training and mentoring. Resourceful and forward-thinking Manager steadfast in developing opportunities to improve day-to-day operations and bottom-line profits.

Skills
  • Budgeting
  • Business planning, Relationship marketing
  • Credit, Selling
  • Sales planning
  • Customer service, Sales reports
  • Directing, Scheduling
  • Staff training
  • Expense reports
  • Financial management
  • Hiring
  • Leadership
  • Marketing expertise
  • Merchandising
  • Payroll
  • Performance appraisals
  • Driving business growth
  • Customer service
  • Team management
  • Supervision
  • Inventory management
  • Issue and conflict resolution
  • Brand management
  • Communications
  • Employee coaching
  • Defining company vision
Experience
ASSISTANT STORE MANAGER, Brand Operations / Pink - Buford, GA03/2016 - Current
  • Partner in managing and directing all aspects of daily store operations, to include business planning, financial management, sales, merchandising, budget/cost control, human resources, payroll, P&L management, organizational optimization, talent hiring and training/development, and the direction of +/-40 staff.
  • Model, enforce and provide direction and guidance to associates on proper customer service approaches and sales techniques to drive store performance.
  • Manage areas including associate development, maximizing sales potential, controlling expenses and shrinkage, and overseeing merchandise displays.
  • Design and implement highly effective sales and marketing strategies based on customer needs analysis; increased sales +10% on a monthly basis.
  • Restructure/upgrade store displays and fixtures, improve store lighting and drive consistent signing programs that increased traffic by +15%.
  • Assist in the screening, interviewing, hiring, training, succession planning, performance and evaluation of staff for all roles; serve as an expert in HR Access and MyTalent system.
  • Lead team building and performance, increasing of sales and profitability, effective cost controls, and the training/retention of key associates; train new managers on store polices/procedures.
  • Analyze business performance, sales reports and expense reports; identify and develop plans to improve sales and control costs through effective budgeting and scheduling.
  • Create/implement plans to drive key performance indicators such as service, sales and employee satisfaction to maximize profitability; perform performance appraisals and corrective actions.
  • Grow revenue monthly by +10% via the facilitation of staff training and development initiatives in areas including sales, customer service and merchandising; ensure positive brand representation.
  • Grow revenue monthly by +10% via consistent training and developing team around selling behaviors and delivering an exceptional customer experience.
  • Ensure maximum profitability, while providing leadership, executing corporate directives and developing strategies to maximize people development.
  • Led the improvement of customer loyalty with passion and excitement, which included credit and customer relationship marketing.
SALES MANAGER / Victoria's Secret - Panama City Beach, FL12/2013 - 03/2016
  • Managed and oversaw all aspects of sales and new business development for the Florida Panhandle District including business and sales planning, marketing, merchandising strategy, and training and development, while engaging with associates interested in pursuing the internal management program.
  • Designed and implemented weekly strategic business plans that expanded store's customer base and ensured its strong presence within the assigned market.
  • Jalissa Ellis Page 1 of 2.
  • Maintained and educated staff on products in all categories, while remaining a high state of awareness regarding all sales and promotions being offered at any given time.
  • Identified new and emerging markets, market shifts, new products being introduced and competition status in order to make changes in sales and promotional strategies.
  • Ensured the provision of an exceptional customer experience to maximize sales, while holding staff accountable for and meeting all personal sales volume and quality of sale goals.
  • Supported area store in achieving established goals for retail, rental and custom sales volume, and quality of sales; built loyal customer relationships through clear and positive communications.
  • Drove strict compliance with all operational policies and procedures; contributed to building a positive and professional work environment at all locations.
  • Facilitated the high-quality execution and facilitation of sales education materials and selling strategies; strategized and planned floor sets to effectively impact and optimize category results.
SALES LEADER / Wiregrass Commons Mall - Dothan, AL03/2013 - 12/2013
  • Served as one of 4 associates selected, out of 25 to participate in the Associates Interested in Management (AIM) Program, while consistently delivering a best-in-class branded customer experience that built loyalty and enabled consistent sales and profit growth.
  • Awarded "Top Employee in Sales Performance" and "Top Employee in Exceeding Credit Card Applications" consistently.
WEB PRODUCER/REPORTER / WTVY Television - Dothan, AL01/2011 - 12/2013
  • Charged with leading the development, production and hosting of the online segment, Net News Now, by selecting and arranging interesting show materials, writing cliff hanging storylines and editing sneak peek videos to drive viewership online.
  • Delivered accurate breaking news alerts, election results, and sport scores via text, email, web, and social media in a timely manner to ensure viewers sourced WTVY first for any breaking news.
  • Promoted news station's web channel and Facebook page to a diverse demographic; increased viewership by 35% by reporting live on-air segments.
  • Increased viewership by over 20% on various social media platforms by delivering consistent updates, interactive poll questions, and offering community involvement via picture and video submission.
  • Captured breaking news and conducted interviews on P2 cards using DVCPRO HD cameras; proficient with Edius and Adobe video editing programs.
Education and Training
Troy University - ALBACHELOR OF COMMUNICATION & FINE ARTS: BROADCAST JOURNALISM/PUBLIC RELATIONS, LeadershipRecipient of the prestigious "Woman of the Year Award" (2010)
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Resume Overview

Companies Worked For:

  • Pink
  • Victoria's Secret
  • Wiregrass Commons Mall
  • WTVY Television

School Attended

  • Troy University

Job Titles Held:

  • ASSISTANT STORE MANAGER, Brand Operations
  • SALES MANAGER
  • SALES LEADER
  • WEB PRODUCER/REPORTER

Degrees

  • Troy University - AL BACHELOR OF COMMUNICATION & FINE ARTS : BROADCAST JOURNALISM/PUBLIC RELATIONS, Leadership

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