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Assistant Manager Resume Example

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ASSISTANT MANAGER
Professional Summary

Enthusiastic marketing professional eager to contribute to team success through hard work, attention to detail and excellent organizational skills. Motivated to learn, grow and excel in marketing communications.

Skills
  • Project coordination
  • Able to work under pressure to meet tight deadlines
  • 5+ years' marketing experience
  • Fluent in English and Spanish (reading & writing)
  • Collaborative team player
  • Working understanding of MS Office Suite
  • Develop marketing plans
  • Presentations
  • Marketing and advertising
  • Strategic planning
  • Corporate communications
  • Budgeting
  • Campaign management
  • Brand development
Work History
Assistant Manager, 11/2010 to 08/2014
Forever 21 – Miami, FL
  • Managed, two, top performing stores within the South Florida district, generating $1 Million in annual sales
  • Responsible for training coaching and developing a team of 250 employees to adapt sales behaviors and techniques, as per corporate standards
  • Oversaw financial operations of stores, including management of cash
  • Fostered customer relationships with the objective of creating top of mind brand experiences
  • Acted as brand merchandising lead during floor sets, ensuring merchandise placement was in-line with corporate brand standards, not limited to inventory management
  • Responsible for scheduling, editing and closing payroll and processing new hire submissions
  • Offered hands-on assistance to customers, assessing needs and maintaining current knowledge of consumer preferences
  • Supported staff development and goal attainment by focusing on skill development and job satisfaction
  • Monitored employee performance and developed improvement plans
  • Helped with planning schedules and delegating assignments to meet coverage and service demands
Marketing Assistant, 08/2014 to 03/2016
Premier Worldwide Marketing – Miami, FL
  • Worked with design team to produce branded marketing collateral and promotions for travel agents
  • Write promotional messaging to promote agent marketing tools, and bonus commissions, to the travel agent community through various digital channels
  • Proofread copy of flyers and email marketing customized for travel agents
  • Collaborate with sales team to identify agents with high influence in order to increase sales in target markets
  • Track regional sales goals and results with the objective of increasing agent's use of Karisma's marketing tools
  • Manage online guest store for purchases made by travel agent community to ensure delivery to guests on property
  • Maintain relationships with the travel agent community, and influencers in the industry, to create top of mind brand awareness for Karisma
  • Write prize certificates and letters of intent for trip giveaways
  • Communicate with clients and travel agents via email, social media, and telephone
  • Research and organize locations for quarterly brand seminars, not limited to coordinating marketing collateral and promoting of events
Marketing Coordinator, 04/2016 to 03/2019
Premier Worldwide Marketing – Miami, Florida
  • Worked with marketing team to coordinate day-to-day activities that lead to the completion of projects and tasks
  • Provided support to the sales and marketing departments to create and implement marketing campaigns
  • Proofread copy of ads, flyers and email marketing customized for tour operators
  • Collaborate with designers to achieve and deliver compelling marketing pieces in-line with corporate brand standards
  • Update and maintain multiple media calendars
  • Track budget from co-op marketing plans with partners
  • Oversee email campaigns to the trade - from creation to deployment
  • Regularly revise partners' websites in order to ensure the brand is being well represented
  • Create and prepare presentations that meet the needs of the sales and marketing departments
  • Support Retail team with marketing collateral for tradeshows, seminars, and meetings
Trade Marketing Manager, 03/2019 to Current
Premier Worldwide Marketing – Miami, FL
  • Worked with marketing team to coordinate day-to-day activities that lead to the completion of projects and tasks.
  • Worked with the sales and marketing departments to create and implement marketing campaigns.
  • Proofread copy of ads, flyers and email marketing customized for tour operators and retail partners.
  • Collaborate with sales team to identify a key promotion to message in order to increase sales in target markets.
  • Foster relationships with Tour Operator partners, to create top of mind brand awareness for Karisma.
  • Collaborate with designers to achieve and deliver compelling marketing pieces in-line with corporate brand standards.
  • Update and maintain multiple media calendars.
  • Track budget from co-op marketing plans with partners.
  • Oversee email campaigns to the trade - from creation to deployment.
  • Regularly revise partners' websites in order to ensure the brand is being well represented.
  • Maintain online content and social media messaging.
  • Create and prepare presentations that meet the needs of the sales and marketing departments.
  • Pull reports that tracks sales goals from our partners.
  • Support Retail team with marketing collateral for tradeshows, seminars, and meetings.
  • Track and manage a marketing budget.
  • Managed Marketing initiatives and collateral for weddings and groups.
  • Review and collaborate with public relations agency for special messaging to the trade.
  • Measured marketing program effectiveness via regular monitoring of KPIs.
  • Drove brand awareness across various categories and products through 3rd party channels.
  • Built and strengthened strategic relationships with vendors, advertising agencies and leading tour operator partners.
  • Worked with marketing teams to create, deploy and optimize effective campaigns for tactical sales and brand awareness of luxury resorts.
  • Oversaw preparation of marketing copy, images, videos, emails and other collateral.
  • Developed creative marketing & sales tools, including presentations, customer profile reports, printed collateral, and digital assets.
Education
Master of Business Administration: Marketing, Expected in 08/2020
Florida International University - Miami, FL
Bachelor's: Communication Arts, 08/2016
Florida International University - Miami, FL
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Resume Overview

Companies Worked For:

  • Forever 21
  • Premier Worldwide Marketing

School Attended

  • Florida International University

Job Titles Held:

  • Assistant Manager
  • Marketing Assistant
  • Marketing Coordinator
  • Trade Marketing Manager

Degrees

  • Master of Business Administration : Marketing , Expected in 08/2020
    Bachelor's : Communication Arts , 08/2016

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