A results-oriented management and marketing professional, with more than 20 years of achievement in, management, marketing communications, promotions, planning and execution.
Microsoft Word, Excel, PowerPoint and Adobe Photoshop
07/2011 to Current
Assistant General ManagerArbor Place Mall, CBL & Associates Properties, Inc - Douglasville, GA
Manage the specialty retail leasing and the branding programs at Arbor Place Mall, which generates approximately $1.8 million in gross revenue, annually.
Assist with management including but not limited to leasing and tenant relations, business planning and financial management, facilities and operational management and control of all maintenance, inspection and safety functions.
03/2009 to 07/2011
Regional Marketing SpecialistCBL & Associates Properties, Inc - Douglasville, GA
As a member of the Regional Marketing Team responsible for marketing efforts at 15 mall properties; work with the mall teams to achieve Net Operating Income (NOI) and develop long-term vision at centers in relation to their competitive marketplace.
Provide support to leasing department through the development of leasing/sales materials for representation of the center to retailers.
Drive the effort to obtain local sponsorships for mall revenue, programs and events.
Responsible for establishing effective business relationships with the retailers on a local level in order to maximize the sales productivity and success of the malls.
Coordinate research activity for centers and effectively utilize research information in the development and execution of center's business and marketing plans.
Maintain malls' websites communicate with shoppers' through weekly email blasts and social media.
09/2007 to 07/2011
Marketing DirectorCBL & Associates/Arbor Place Mall - Douglasville, GA
Led the marketing efforts for a 1.2 million square ft.
mall property to accomplish the center goals, including Net Operating Income (NOI).
Led the development of center's annual marketing plan in support of property business plan goals.
Executed the marketing plan including the localization of national programming.
Directed and controlled the creation, development and implementation of mall advertising, sponsorship, events, sales analysis, corporate and merchant communication and community public relations.
Managed customer service staff of approximately six people, as well as a marketing assistant.
03/2006 to 08/2007
Sales RepresentativeArchitectural Building Components - Carrollton, GA
Sold stair components to the residential building construction and remodeling industry.
Responsible for new account development within targeted territory.
Efforts resulted in 30 new contractor accounts and monthly sales that averaged over $30,000.
04/2005 to 02/2006
Public Relations ManagerTanner Health System - Carrollton, GA
Editor of Healthy Living magazine.
Copywriter for all health system's marketing communications and public relations.
Coordinated media for press conferences and events.
Member of a cross-functional team for emergency management.
07/2003 to 04/2005
Marketing ManagerRinnai Corporation - Peachtree City, GA
Directed and controlled all aspects of marketing for a multi-million dollar manufacturer by planning and running advertising campaigns and promotion activities.
Created and executed strategic marketing plans - marketing objectives, policies and programs within the context of the overall corporate plan.
Consulted with sales management, service and finance to ensure team buy-in on the most effective and profitable tactic for launching new products and maintaining interest in mature products.
Prepared annual budget and accountable for year-end final reporting.
Leveraged industry associations and government representatives.
Managed multiple creative agencies and a full time staff of two to develop national campaigns and marketing programs.
08/1994 to 07/2003
Marketing ManagerHoshizaki America, Inc - Peachtree City, GA
Built a track record of advancement with a $100M Japanese manufacturing company.
Executed all national marketing activities for the entire product line.
Coordinated all advertising and marketing efforts from concept through execution.
Negotiated media rates and advertising placement in industry trade publications.
Coordinated approximately 15 annual trade shows.
Managed a staff of three and external advertising agencies on new product launches and brand positioning.
Bachelor of Science: Communication ArtsGeorgia Southern University - Statesboro, GACommunication Arts
Douglasville Convention and Visitors Bureau Board Member
Douglas County Chamber of Commerce Diplomat
South Paulding High School Cheer Club - Fundraising Chair
Crossroads Church - First Impressions Team Member
ACTIVITIES Douglasville Convention and Visitors Bureau Board Member Douglas County Chamber of Commerce Diplomat South Paulding High School Cheer Club - Fundraising Chair Crossroads Church - First Impressions Team Member