Performance-driven leader with the ability to manage areas including daily unit operations, change management, growth and expansion, budget/P&L management, team development, and marketing. Accomplished professional with demonstrated success in developing and implementing strategic approaches to drive market growth and bottom-line profitability. Strong communicator with natural leadership talent and high energy. Impactful and successful manager proficient in building teams and motivating personnel to new levels of performance.
Skills
Market Positioning
Events Management
Sales & Marketing Strategy
Financial/P&L Management
Organizational Optimization
Contracts & Negotiations
Revenue & Profit Growth
Service Management
Team Building/Development
Cost Analysis & Reduction
Capital Improvement Planning
Lead Generation
Brand Management
Data Management
Experience
2019 to 2021
Assistant General ManagerFarfetch – New York, NY,
In charge of membership sales and front desk team.
Monitored B2B sales by helping partner Retro Fitness with nearby businesses and schools.
Developed all marketing material and conducted onsite events with members of my sales team.
Dealt with all aspects of member requests positive and negative.
Implemented effective customer service surveys to encourage feedback.
Formed and sustained strategic relationships with clients.
Leverage expertise to devise and actualize corporate communication plans.
Participated in organizational transformation and implementation activities to monitor corporate restructures.
Managed all aspects of the promotion, marketing and sale of club memberships via client engagement, appointment setting, club tours/walkthroughs, qualifying prospects, presenting membership benefits that match the prospects needs and inviting prospects to become members of the club.
Built relationships and meet the needs of prospective members through engagement, needs identification, pipeline management and relationship marketing strategies.
Followed-up with all existing leads on an ongoing basis, while accurately tracking daily, weekly and monthly membership sales and retention activities.
Cultivated impactful relationships with customers and drove business development by delivering product knowledge.
Completed facility tours to demonstrate value of membership and describe key features.
Applied in-depth understanding of membership benefits, experience with scripted answers and excellent communication abilities to overcome objections.
2015 to 2017
Office Manager/Trainer CoordinatorChicago North Center Fit Body Boot Camp – City, STATE,
Spearheaded all aspects of office management processes for gym with 200+ members, to include sales and account management, membership services, and serving as a personal trainer after earning A.C.E. CPT Certification. Proactively led all aspects of new client sales and onboarding, paperwork and scheduling.
Developed all incoming leads and implemented initiatives to increase membership at an 80%+ close rate; consistently ensured a positive member experience.
Partnered in implementing marketing, advertising and promotion activities including all social media; proficient in member management platforms such as Mindody, Fitpro and Fitclients
Promoted the gym throughout the community, as well as partnered with local businesses and schools
Communicated with clients to determine goals and performed client assessments.
Maintained files detailing personal fitness regimens, records and contracts in newly-implemented system to keep all client information current.
Led, instructed and motivated individuals during exercise activities, including cardiovascular exercise, strength training and stretching.
2011 to 2018
Educational Marketing Director & InstructorEat Drink Educate – City, STATE,
Directed and oversaw the development, coordination and launch of custom designed private, corporate and non-profit events helping participants discover new social establishments, while driving market awareness and increased revenue for the host venue
Coordinated all event details, to include venue procurement, custom menu design, marketing and promotional material development, signage creation and agendas
Led the development of all marketing strategies including social media, website design/content, printed materials, digital strategies, and event content to maximize ticket sales and market saturation
Executed updated marketing plans to increase branding exposure, customer traffic and sales
Trained with successful business development personnel to optimize marketing performance and learn industry
Conducted research and development on existing and emerging products to highlight benefits and attract retention
Education and Training
Expected in
Bachelor of Arts: Marketing Communications/Public Relations Columbia College Chicago - Chicago, IL GPA:
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