Assistant General Manager resume example with 10 years of experience

Jessica Claire
, , 609 Johnson Ave., 49204, Tulsa, OK 100 Montgomery St. 10th Floor
Home: (555) 432-1000 - Cell: - - -

Performance-driven leader with the ability to manage areas including daily unit operations, change management, growth and expansion, budget/P&L management, team development, and marketing. Accomplished professional with demonstrated success in developing and implementing strategic approaches to drive market growth and bottom-line profitability. Strong communicator with natural leadership talent and high energy. Impactful and successful manager proficient in building teams and motivating personnel to new levels of performance.

  • Market Positioning
  • Events Management
  • Sales & Marketing Strategy
  • Financial/P&L Management
  • Organizational Optimization
  • Contracts & Negotiations
  • Revenue & Profit Growth
  • Service Management
  • Team Building/Development
  • Cost Analysis & Reduction
  • Capital Improvement Planning
  • Lead Generation
  • Brand Management
  • Data Management
2019 to 2021
Assistant General Manager Farfetch New York, NY,
  • In charge of membership sales and front desk team.
  • Monitored B2B sales by helping partner Retro Fitness with nearby businesses and schools.
  • Developed all marketing material and conducted onsite events with members of my sales team.
  • Dealt with all aspects of member requests positive and negative.
  • Implemented effective customer service surveys to encourage feedback.
  • Formed and sustained strategic relationships with clients.
  • Leverage expertise to devise and actualize corporate communication plans.
  • Participated in organizational transformation and implementation activities to monitor corporate restructures.
2018 to 2019
Membership Services Representative Planet Fitness Newburgh, NY,
  • Managed all aspects of the promotion, marketing and sale of club memberships via client engagement, appointment setting, club tours/walkthroughs, qualifying prospects, presenting membership benefits that match the prospects needs and inviting prospects to become members of the club.
  • Built relationships and meet the needs of prospective members through engagement, needs identification, pipeline management and relationship marketing strategies.
  • Followed-up with all existing leads on an ongoing basis, while accurately tracking daily, weekly and monthly membership sales and retention activities.
  • Cultivated impactful relationships with customers and drove business development by delivering product knowledge.
  • Completed facility tours to demonstrate value of membership and describe key features.
  • Applied in-depth understanding of membership benefits, experience with scripted answers and excellent communication abilities to overcome objections.
2015 to 2017
Office Manager/Trainer Coordinator Chicago North Center Fit Body Boot Camp City, STATE,
  • Spearheaded all aspects of office management processes for gym with 200+ members, to include sales and account management, membership services, and serving as a personal trainer after earning A.C.E. CPT Certification. Proactively led all aspects of new client sales and onboarding, paperwork and scheduling.
  • Developed all incoming leads and implemented initiatives to increase membership at an 80%+ close rate; consistently ensured a positive member experience.
  • Partnered in implementing marketing, advertising and promotion activities including all social media; proficient in member management platforms such as Mindody, Fitpro and Fitclients
  • Promoted the gym throughout the community, as well as partnered with local businesses and schools
  • Communicated with clients to determine goals and performed client assessments.
  • Maintained files detailing personal fitness regimens, records and contracts in newly-implemented system to keep all client information current.
  • Led, instructed and motivated individuals during exercise activities, including cardiovascular exercise, strength training and stretching.
2011 to 2018
Educational Marketing Director & Instructor Eat Drink Educate City, STATE,
  • Directed and oversaw the development, coordination and launch of custom designed private, corporate and non-profit events helping participants discover new social establishments, while driving market awareness and increased revenue for the host venue
  • Coordinated all event details, to include venue procurement, custom menu design, marketing and promotional material development, signage creation and agendas
  • Led the development of all marketing strategies including social media, website design/content, printed materials, digital strategies, and event content to maximize ticket sales and market saturation
  • Executed updated marketing plans to increase branding exposure, customer traffic and sales
  • Trained with successful business development personnel to optimize marketing performance and learn industry
  • Conducted research and development on existing and emerging products to highlight benefits and attract retention
Education and Training
Expected in
Bachelor of Arts: Marketing Communications/Public Relations
Columbia College Chicago - Chicago, IL

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Resume Overview

School Attended

  • Columbia College Chicago

Job Titles Held:

  • Assistant General Manager
  • Membership Services Representative
  • Office Manager/Trainer Coordinator
  • Educational Marketing Director & Instructor


  • Bachelor of Arts

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