Hard-working and quick-learning Assistant Brand Development Manager with +2 years of experience in a fast-paced, corporate environment. Highly organized and efficient with the ability to lead and manage projects while working seamlessly cross-functionally in order to ensure on time, in full results.
Knowledge of market trends
Excellent written and verbal communicator
Cross-functional team leadership
Enthusiastic team player
01/2017 to Current
Assistant Brand ManagerNewell Brands － Chicago, IL
Overall accountable for developing the bubba® brands innovation and communication strategies to build consumer demand and market share while being grounded in deep consumer, product, and market understanding. Specific areas include brand strategy, pricing strategy, innovation, product portfolio management & brand communication plans.
Drives key brand, category or portfolio initiatives that effectively reach and connect with target consumers.
Ensures all brand communications & packaging are consistent with global brand positioning.
Articulates concept statements for innovation while using experience and market/consumer knowledge to prioritize ideas.
Effectively creates and presents a robust business case through the gate-keeping process aligning executive leadership to a brand's innovation strategy.
Executes against clear objectives for brand communication and a vision for short and long-term success.
Develops launch materials, including cohesive brand communications, which drive consumer choice in packaging, advertising, PR, CRM, etc.
Understands ROI analysis on projects and tracks projects' key performance indicators.
Familiar with consumer insight techniques and develops a strong working knowledge of the target consumer.
Informs marketing metrics, key brand, and quality measures to track and understand the underlying drivers and interaction of each metric.
Analyzes shopper insights and market data to recommend pricing objectives, strategies, and guardrails for key SKUs or categories.
Identifies key promotional windows based on target consumer behavior.
11/2015 to 12/2016
Marketing CoordinatorNewell Brands － Chicago, IL
Coordinate key information needed to assess and begin development of new products and packaging for Contigo, bubba, bueno, and Rubbermaid adult hydration beverage-ware.
Oversee new product set up processes including:
-Maintaining the Industrial Design Control database
-Item set up in NAV and SAP systems
-Product specification creation
Coordinate and provide project tracking for product samples, packaging samples, development of marketing materials, packaging, and promotional display vehicles including merchandisers.
Lead product color sampling and manage sign-off process for “Golden” product samples.
Work cross-functionally with Creative to design new graphics & color palettes that are on trend.
Coordinate use and care insert creation and sampling.
Work cross-functionally with Trade Marketing to coordinate shipment of marketing samples to customers and the media.
Adapt packaging artwork (labels, hang tags, etc.) to satisfy specific customer needs, including translations for international customers.
Management of ad hoc product development projects.
03/2015 to 11/2015
Product SpecialistNewell Brands － Chicago, IL
Act as the key support for new item set ups and product specification creations.
Lead "repacks" of existing items.
Analyze consumer reviews and provide implications for assigned products (internal and competitors).
Support product color sampling and approval process.
Work cross-functionally with Trade Marketing, Supply Chain and Purchasing to deliver product specifications on time and on quality in order to hit customer PO delivery dates.
Support the broader team with ad hoc projects.
Bachelor of Arts: Marketing & Public RelationsCarthage College － Kenosha, WI, 53140
Graduated Magna Cum Laude (GPA 3.89/4.0)
Captain of the Women's Varsity Basketball Team (2012-2014)
Member of the Student-Athlete Advisory Committee (2010-2014)
Participant in the Character Quest Leadership Program (2013)