Assistant Brand Manager Resume Example
Results-oriented and adaptable brand marketing professional. Consistently rated as a top performer with a successful track-record in: consumer and B2B marketing communications, brand and portfolio strategy, and cross-functional teamwork.
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- Led digital and promotional marketing communications strategy and execution for $700MM+ brand
- Managed various agency partners and collaborated with cross-functional stakeholders to deliver strategically-aligned content on time and within budget
- Delivered +20% growth in CRM conversions through multi-faceted digital campaign
- Team lead for business performance, including analyzing data and business reporting
- Global brand management supporting development of global dog brand and portfolio strategy for 15 priority brands worth over CHF 4.5B in annual sales
- Led and supported strategic brand building activities for 10 brands, including development of global brand communications standards requiring project and agency management to deliver documents on time and within budget
- Analyzed global brand, portfolio and competitive performance (share, sales, growth) as well as consumer trends to identify business opportunities and support key global projects
- Managed internal communications projects to promote Purina to Nestlé Executive Board
- Participant in competitive Commercial Induction Development Program, with project rotations in marketing, sales and operations
Georgia State University - City, State
Global Partners Dual MBA Program Master of Business Administration, Robinson College of Business, Georgia State University, USA
Master d'Administration des Entreprises, IAE de Paris, Sorbonne Graduate School of Business, France
Certificate from COPPEAD Federal University of Rio de Janeiro, Brazil
Marketing & Business Development MBA Intern, Golder Associates, Santiago, Chile
University of Georgia - City, State
University of Georgia Alumni Association St. Louis Chapter President
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Resume Overview
School Attended
- Georgia State University
- University of Georgia
Job Titles Held:
- Assistant Brand Manager
- Global Assistant Portfolio Manager
- Management Trainee
Degrees
- MBA : International Business
BBA : International Business, Marketing Concentration
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