Managed all aspects of Beggar Dog dog biscuit brand.
Conducted qualitative and quantitative market research to determine product package redesigns, potential product innovation concepts, and value of potential acquisition brands.
Implemented and evolved high-impact strategies to promote brands in new distribution markets.
Coordinated 15 events/event sponsorships per year, including the Soldier Hollow Classic, an international sheep herding competition.
Managed relationship with advertising agency.
Managed the complete redesign and launch of the three company/brand websites and social media pages in two months.
Managed budget and construction of new corporate office.
Analyzed media spend and provided recommendations to optimize spend.
Wrote press releases and weekly blog posts.
Managed social media pages.
Assisted in on-site tasks to coordinate Neon Vibe 5k events.
Managed participant packet pick up, check-in and registration.
Worked with RGS divisions and communication teams to update graduate and research department websites at Utah State University.
Assisted in coordinating TED talk conference.
Optimized brand recognition through social media.
Planned and executed corporate events and trade shows.
Wrote and distributed press releases.
Assisted in rebranding company app in under two weeks.
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