Price & Promotion Strategy
Strategic Planning & Forecasting
Discount and Spend Budgeting
Financial Analytics & Modeling
Create the Customer Price & Promotion Plan at the SKU level using Price Elasticity
Manage Competitive Pricing Insights
Manage Discounting and Trade Spend Budget
Managed and Led effort to create Customer Level P&Ls
Lead Regional Chain Category Management Projects
Manage Risk and Ops Process for Volume and Discounting Plan
Lead Cross Business Unit Collaboration with National Retail Partners
Responsible for Coaching & Developing Financial Analysts
Successfully presented drivers of Jack Daniels US Performance to BF Executive Leadership Team
Developed Price & Promotion Multi-Variable Regression Model
Developed Commonly Accepted Best Practice for performing Brand Reviews
Successfully evaluated effectiveness of National Media Campaigns
Evaluated Effectiveness of Marketing Programs in National Retail Accounts
Mentored and Developed Intern Team
Responsible for reconciling discount spend on a monthly basis with 11 distributors across 5 states.
Responsible for leading year end discount reconciliations with distributors.
Developed and installed automated auditing process for distributor invoice billings that has been utilized in multiple states
Responsible for pricing and competitive analysis
Leveraged analytics to help win an RFP with Wal-Mart.
Supervised and managed US-based and international junior analysts' project work on price and promotion modeling in SAS
Lead analyst on price and promotion analytic projects for clients including Heinz, Kimberly Clark, Unilever, Nestle, Coca-Cola among others
Presented pricing analytic work to key clients and helped clients develop pricing strategy.
Executed multi regression models using point of sale data for CPG manufacturers using SAS while working in a Linux environment.
Key part of development team to develop a price & promotion on-line simulator for key CPG Customers.
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