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Agency Owner Resume Example

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AGENCY OWNER
Professional Summary

Accomplished and dynamic professional, consistently recognized for effective project and client relationship management exceeding benchmarked goals. Documented strengths in developing strategic initiatives and capturing emerging business opportunities to create profitable solutions to attract new clients, increase revenue, and propel company growth. Proactive leader with excellent interpersonal, communication skills, and team-building skills.

Skills
  • Business Development
  • Strategic Planning
  • Artist Relations
  • Project Management
  • Problem Resolution
  • Budgeting
Work History
07/2015 to CurrentAgency OwnerLeo Arrow Agency | Los Angeles, CA

Leo Arrow Agency provides full service artist management, branding, marketing and content solutions for record labels and independent clients.

  • Establish, initiate and optimize business development strategies based on agency targets, product specifications, market data and budget factors
  • Negotiating essential contracts such as recording, publishing and licensing deals on behalf of clients
  • Drove year-over-year business growth while leading operations, strategic vision and long-range planning
  • Perform strategic marketing and advertising campaigns
  • Evaluate consumer preferences and behaviors, combined with market trends and historical data, to adjust and enhance artist campaigns
  • Create compelling stories; translate great conceptual ideas into actionable, ‘real–world' ideas
  • Recommend and commission suitable project teams, including photographers, directors, graphic designers, illustrators, stylists, and make-up artists
11/2017 to 08/2019Artist Relations ManagerRule 1/Interscope Records | Santa Monica, CA

Rule #1/Interscope Records is an American record label owned by Universal Music Group. Reporting directly to founder of Rule #1 and Executive Vice President of Interscope Records, role and responsibilities included:

  • Find, sign, and develop talent
  • Managing recording process and creative plan
  • Budget analysis, creation, and re forecasting
  • Work with Art and Production departments to decide on project imaging, packaging, design concepts, routing and securing artist approvals
  • Work with Publicity department to finalize announcement strategies, and ensure these are executed across artist's properties
  • Develop marketing tools tailored to each project. Create pre-roll trailers, TV spots, ads, posters, banners, photos, etc. and deliver to deadline
  • Commission and direct photo shoots for packaging, press and publicity
  • Supervise branding and advertising campaigns including Tidal, FENTY Beauty and Reebok
  • Ideate and strategize online contesting, sweepstakes and partnerships with social media organizations
  • Generate new artist branding and marketing content optimized for all distribution networks and delivers on identified goals
  • Work with in-house and third-party content creators to conceptualize and complete lyric videos, photography, 3D animations, content for social media, etc
  • Identifying new creators on an on-going basis
01/2016 to 10/2017Creative StrategistNative North | Atlanta, GA

Native North provides creative services and marketing for record labels. My roles and responsibilities included:

  • Created marketing moments for lead single “Hall of Fame” and tools to drive consumption on streaming services for release of Swoope's album Sonshine
  • Analyzed artist's streaming base, sales, consumption history, and ongoing touring activities to build marketing plans and roll-out campaign around catalogue
  • Managed, organized, and tracked life-cycle of Sonshine album with key content partners and EMPIRE distribution
  • Lead creative team during album rollout for Today We Rebel
  • Selected designer for Today We Rebel album art and handled paperwork, contracts and invoices associated to artwork commission
  • Today We Rebel fan experience: managed ideation, freelance designers, event planner, and venue selection
02/2010 to 04/2014Talent ManagerIggy Azalea | Los Angeles, CA

Iggy Azalea is a recording artist. My roles and responsibilities were vast and included:

  • Managed the recording, production, mastering, sequencing of 3 projects. (including producer credit on Grammy nominated album, The New Classic.)
  • Found suitable producers, writers/co-writers, sound engineers and recording studios
  • Provided creative direction and strategy on artist's brand development
  • Secured and coordinated cross promotional shoots, locked in deal terms for “I Think She Ready” the world's first shoppable music video in partnership with SSENSE
  • Supervised brand partnership content from pitch to completion, including “Unite All Originals” Adidas Iggy Azalea x Evan Roth digital campaign
  • Commissioned and selected treatment for debut album lead music video “Work.”
Education
08/2011BBA | Business ManagementGeorgia State University, Atlanta, GA
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Resumes, and other information uploaded or provided by the user, are considered User Content governed by our Terms & Conditions. As such, it is not owned by us, and it is the user who retains ownership over such content.

Resume Overview

Companies Worked For:

  • Leo Arrow Agency
  • Rule 1/Interscope Records
  • Native North
  • Iggy Azalea

School Attended

  • Georgia State University

Job Titles Held:

  • Agency Owner
  • Artist Relations Manager
  • Creative Strategist
  • Talent Manager

Degrees

  • 08/2011 BBA | Business Management

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