Agency Owner Resume Example

Rule #1/Interscope Records is an American record label owned by Universal Music Group. Reporting directly to founder of Rule #1 and Executive Vice President of Interscope Records, role and responsibilities included:

• Find, sign, and develop talent
• Managing recording process and creative plan
• Budget analysis, creation, and re forecasting
• Work with Art and Production departments to decide on project imaging, packaging, design concepts, routing and securing artist approvals
• Work with Publicity department to finalize announcement strategies, and ensure these are executed across artist's properties
• Develop marketing tools tailored to each project. Create pre-roll trailers, TV spots, ads, posters, banners, photos, etc. and deliver to deadline
• Commission and direct photo shoots for packaging, press and publicity
• Supervise branding and advertising campaigns including Tidal, FENTY Beauty and Reebok
• Ideate and strategize online contesting, sweepstakes and partnerships with social media organizations
• Generate new artist branding and marketing content optimized for all distribution networks and delivers on identified goals
• Work with in-house and third-party content creators to conceptualize and complete lyric videos, photography, 3D animations, content for social media, etc
• Identifying new creators on an on-going basis

Native North provides creative services and marketing for record labels. My roles and responsibilities included:

• Created marketing moments for lead single “Hall of Fame” and tools to drive consumption on streaming services for release of Swoope's album Sonshine
• Analyzed artist's streaming base, sales, consumption history, and ongoing touring activities to build marketing plans and roll-out campaign around catalogue
• Managed, organized, and tracked life-cycle of Sonshine album with key content partners and EMPIRE distribution
• Lead creative team during album rollout for Today We Rebel
• Selected designer for Today We Rebel album art and handled paperwork, contracts and invoices associated to artwork commission
• Today We Rebel fan experience: managed ideation, freelance designers, event planner, and venue selection

Iggy Azalea is a recording artist. My roles and responsibilities were vast and included:

• Managed the recording, production, mastering, sequencing of 3 projects. (including producer credit on Grammy nominated album, The New Classic.)
• Found suitable producers, writers/co-writers, sound engineers and recording studios
• Provided creative direction and strategy on artist's brand development
• Secured and coordinated cross promotional shoots, locked in deal terms for “I Think She Ready” the world's first shoppable music video in partnership with SSENSE
• Supervised brand partnership content from pitch to completion, including “Unite All Originals” Adidas Iggy Azalea x Evan Roth digital campaign
• Commissioned and selected treatment for debut album lead music video “Work.”