Advertising Account Manager with 8 years experience delivering high-quality digital, traditional and social media campaigns. High achiever who produces results individually, as well as part of a results-focused team. High-energy, organized project and personnel manager.
Strengths
Natural leader
Strong time management
Creative and innovative
Social media
Accomplished manager
Budget development and management
Work History
01/2016 to Current
Advertising Account ManagerTaboola – Atlanta, GA,
Manage a portfolio of 30 accounts in the luxury senior living industry, delivering print, digital, TV, radio and social media advertising from concept through execution
Successfully and effectively set, manage and exceed client's expectations. Facilitate kick-off and regular update calls to discuss creative timelines, specs and deliverables
Collaborate with web developers, copywriters and graphic designers to execute comprehensive advertising campaigns to meet client's leads goals
Planned and executed marketing strategies including event promotion/participation, community outreach, traditional and non-traditional advertising which boosted sales by nearly 40%
Restructured all advertising with a focus on brand consistency and increasing top of mind awareness
Managed a team of 12 employees and oversaw all day-to-day operations including flow of body shop production, customer service and sales
09/2009 to 03/2011
Internet Marketing SpecialistMohegan Sun – Uncasville, CT,
Established a social media team and grew the COMP Cams Facebook from 0 to over 50K followers
Developed e-mail marketing campaigns to increase online revenue to the 2010 goal of 2 million dollars
Worked with in-house developers to create mobile apps to tap into the mobile market
Organized promotional events at company headquarters
04/2009 to 06/2009
Marketing InternFives – Wadsworth, OH,
Collaborated with graphic artist to develop ads
Built Excel databases and distribution lists
Engaged with entire marketing team and provided support
Education
Expected in 2009
Bachelor of Arts: Advertising & Marketing University of Memphis - Memphis, TN GPA:
Summa Cum Laude - GPA 3.9
Member of the American Advertising Federation
Inducted to Kappa Tau Alpha National Honor Society for Journalists
Recognized
with an award from the AAF Student
Chapter for Outstanding Student
Recognized
with an award for Outstanding Advertising Student from The
U of M Journalism Department
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