Regional food distributor specializing in the kosher food industry
Designed, created and and produced a customized catalog with 2,000 item listings for each retail account.
Categorized and updated database of over 7,500 items, resulting in additional orders.
Created presentations for sales support that gained new business at Target.
Entrepreneur/Owner, 01/2007 to 01/2011 PURSES WITH PIZAZZ – Pikesville, MD
Handbags and accessories showcased at home parties & trade shows
Formed a small company with unique product and originated opportunities to expand brand recognition.
Built loyal client base to over 850 customers by utilizing e-marketing campaigns and social media.
Strategic Business Manager, 01/2000 to 01/2003 MARS ADVERTISING, INC – Southfield, MI
Acclaimed advertising agency specializing in shopper marketing for the consumer packaged goods industry.
Developed creative briefs to effectively
communicate strategy across agency departments
Managed project budgets efficiently
and built relationships with multiple regional managers
and executed targeted, customized promotions for multiple GlaxoSmithKline
directed full-scale store & event programs, including website design
and implemented multi-brand wellness campaign for Rite Aid. Nominated as
a best-example promotion for advertising agency award
Account Executive , 01/1995 to 01/2000 ACOSTA SALES & MARKETING COMPANY – Columbia, MD
(1996 – 2000)
Created and executed plan that grew
Nestle ice cream sales at Giant from $1M
to $2M in two years
Identified untapped opportunity (Tropicana) at
Whole Foods, tripling product line representation
Expanded distribution (Dannon) by
50% in one year
Prepared and presented interviews which
resulted in new line representation worth $200,000
effectiveness of Tropicana promotional spending by creatively reducing costs
(1995 – 1996)
Self-motivated attitude and skills
recognized by company for rapid promotional advancement
incremental sales of cases and displays at every store in territory
additional responsibility while coworker was on leave of absence
retail territory of 35 Giant and Safeway stores across all perishable
Front of House Event Manager / Server, 01/1987 to 01/1996 Golden Gourmet Catering – Columbia, MD
Directed and managed a team of 25 servers and trained new employees
Responsible for time-management to ensure party room was fully set for guest arrival
Aided clients with event planning, including room layout and menu selections
Provided excellent customer service to meet every customer need
Territory Manager, January to January
Bachelor of Science: Business Administration Marketing and International Business, 1995 University of Maryland Hebrew University - College Park Jerusalem Double major: Marketing and International Business
Associate of Arts: 1991 Hebrew University - Jerusalem, Israel
Nestle "Best Practice" presenter at 1997 and 1999 national sales meeting
"Gardenburger Award" for growing market share from 10% to 60%
"Tropicana Gold Status" broker award for new account contribution
"Pillsbury Award" for obtaining 100% distribution on all new items presented at all accounts
Beijo national "President's Club" level performer