Brand Manager Resume Example

Brands rely on brand managers to convey their story in an appealing way. With the company’s image and reputation in your hands, employers are looking for a stellar resume that features a track record of successes in branding. In your skills section, draw attention to your writing and creativity. In your work history section, give all the details. Share accomplishments that illustrate the depths of your artistic skills. Start each bullet point with a powerful industry action verb. Consider using “conceptualized,” “directed,” and “integrated” to tell your professional story. Take a look at the brand manager resume example for more writing ideas.

Brand Manager Advice 

A brand manager is responsible for developing and refining elements of a company's brand or brands, and for ensuring that customers have a positive relationship with the brand. The brand manager resume examples below highlight the elements that go into a successful brand manager resume. Start with any of these examples when crafting your resume, and you'll be well on your way to improving your personal “brandâ€--and, hopefully, to getting hired faster!

Resume Tips for Brand Manager 

The low unemployment rate and many new and growing companies make searching for jobs more profitable than in other areas, but there are still many things you can do to increase your chances of success.
1. One of the best ways to find out about job openings is through people that already work there. Search for connections with current employees at companies you’d like to work with. You can often find a link through friends or relatives that can give insight into the application process and hiring practices.
2. You may have previously enjoyed the position you held, but that doesn’t mean you should limit yourself as you search for jobs as a brand manager. Broaden your vision and consider similar and alternative employment that will allow you to use your skills in a different way.
3. The old adage that practice makes perfect holds true in the interview process as well. Research possible questions online and ask friends to pose as interviewers and offer tips on how you can improve.
4. Don’t pass over possible job leads without thoroughly considering the position. While the job offered might not be exactly what you were hoping for, you may be able to get your foot into the door and work your way up to other positions.
5. One of the best ways to show a potential employer that you’re serious about the position is by demonstrating your willingness to learn more about the company. When you find a company you’d like to work for, do as much research about them as possible before an interview.

Brand Manager Job Seeking Tips 

When you’re applying for jobs as a brand manager, one thing that can ruin your chances no matter how qualified you are is a poorly written resume. This fact is true in every industry, so follow these tips to ensure your resume does nothing but help you in your job search.
1. List your most impressive point first, no matter what it is. If you have a poor education history but have had incredible job experience, mention that fact before anything else.
2. Rather than create an “Employment” heading, use the term “Experience. ” This way, you’ll be able to list internships and special projects within the section as well.
3. Don’t include unnecessary information like the names of supervisors and their contact info.
4. Rather than listing the job descriptions you had, note the skills you used and accomplishments you made. Especially mention any time you took special initiative or received recognition.
5. When listing work experience, list the company name first only if you’re trying to call attention to a prominent business.

Related Resumes:

Marketing Brand Manager Resume

Company: Decore-ative Specialties
Date Range: November 2011 to Current

Increased brand awareness for national manufacturing company by implementing various marketing plans; lead all media campaigns including print ads, banner ads, e-mail blasts, and social media efforts.
Traveled to trade shows nationwide to increase company awareness and network to create new customer relationships.
Spearheaded and organized customer events and tours, informing customers of new products and implementing on site training.
Identified, developed and evaluated marketing strategies based on knowledge of company objectives and market trends

Marketing-Brand Manager Resume

Company: Cornerstone Recovery Center - Delray Beach, Florida
Date Range: September 2012 to Current

Successfully established new drug/alcohol treatment center-Business Development, attending conferences, *getting the name out there* in an extremely competitive environment.
Simultaneously performed all duties & responsibilities of Intake Coordinator

Brand Marketing Manager Resume

Company: 20th Century Fox Home Entertainment - Los Angeles, CA
Date Range: 07/2010 to 07/2012

Managed marketing campaigns and P&Ls on Fox's most successful TV DVD franchises with portfolios each ranging $25-$150MM+ in net revenue.
Established brand positioning, release strategy, pricing and national retail plans for each release. Developed lifecycle plans including re-promoting and re-pricing strategies for short and long-term periods.
Helped increase Fox TV DVD market share to become industry leader in category.
Grew overall Fox TV DVD margin 6% through cost-savings initiatives and strategic pricing programs while overall industry was declining.


Company: AB Kinis
Date Range: 04/2016 to Current

Constructed a plan to expand the social media and web presence of ABKinis in a way that represented the intrinsic quality and values of the brand.
Organized more than ten models, photographers, and videographers in less than a week's time to gather quality content that appeals to a wide range of buyers while also staying true to brand synergy and identity.
Created logos, promotional materials, and photo options in order to provide quality and versatile options for the owner to choose from when deciding on a final marketing strategy while staying within strict budget constraints.

Brand Manager Resume

Company: Clorox – Oakland, CA
Date Range: 04/2012 to Current

Champion shopper insights and translate brand strategy at retail with responsibilities including the creation of marketing platforms, partnerships, channel strategy, CRM, and new product launches.
Develop and launch a solutions-based platform across 5 brands to increase category sales by $1B.
Lead CRM task force to pilot a Walmart digital program and improve targeting, acquisition, awareness, and engagement.
Elevate Kingsford partnership with Anheuser Busch to amplify grilling presence both in-store and out-of-store with joint packaging, advertising, promotions, and sports integration.
Manage $25M budget, annual planning, agency and creative services relationships, and a direct report.

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