Your job in marketing is to promote and present products and businesses in their best light. Similarly, your resume is your chance to show off how well you can market yourself to your potential employers. When writing a resume work experience section, presenting your previous experiences and achievements in their best light is crucial to letting employers know how valuable you will be to their marketing team.
What to Include in a Marketing Resume Work Experience Section
Your prior positions, employer information and a list of your contributions and achievements at each job should always be included when writing a resume work experience section. Demonstrating a pattern of increasing responsibility will show employers how you have grown throughout your career. Because employers often use technology to sort through resumes, include marketing keywords that will make your resume stand out in their search databases. “Product development,” “sales growth,” “targeting,” “email marking” and “brand extension” are a few of the keywords that employers might look for when scanning resumes. If you have previous experiences outside of the marketing field, include transferable skills from these jobs, such as communication, planning, research and coordination experiences.
How to Format a Marketing Resume Work Experience Section
The best format for your resume work experience section depends on your previous work experiences. If you have worked in marketing for several years and are experienced, list your previous work experience in reverse chronological order with your most recent work experience first. If you have never worked in marketing or have been out of the field for several years, list your most relevant positions at the beginning of your work experience section in order for employers to see your most relevant skills.
When writing a resume work experience section, always include the name of your position first, followed by the business name, its location and the dates you were employed. While either the month and year or just the year can be listed, it should be formatted consistently throughout the resume. Using bullet points, list your accomplishments and achievements in each position. Phrases such as, “Responsible for” or “Duties include” could suggest to an employer that you only do what is expected of you. Instead, use quantifiable accomplishments, and explain how your actions exceeded your employer’s expectations.
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Great Example of a Marketing Resume Work Experience Section
The following example shows how your previous marketing experiences can be included when writing a resume work experience section.
Marketing and Promotions Manager
Big Barn Furniture
October 2012 to Present
- Utilized social media, such as Facebook, Twitter and Instagram, to increase brand recognition.
- Launched a redesigned store website that resulted in a 25 percent increase in site traffic.
- Performed research among community members to determine brand perception.
- Developed and launched a rebate campaign that increased sales by 45 percent.
Lenny’s Food and Drug
May 2010 to October 2012
- Spearheaded customer e-mail savings campaign that resulted in a 15 percent increase website traffic.
- Created content for store website, sales presentations and customer e-mails.
- Worked with a team to redesign store logo.
- Created product demonstrations that led to a 25 to 30 percent increase in each product’s sales.
Shoes, Bags and More
January 2010 to May 2010
- Worked with a team to increase sales among teenagers by surveying teenagers in parks, sports arenas and restaurants.
- Launched an advertising campaign targeted to teenagers to change brand message.
- Increased sales of shoes marketed to teenagers by 12 percent.
- Drafted sales protocols for team members
If you’re stuck on other sections of your resume, LiveCareer users have access to a variety of templates, tips and tricks that are helpful when writing a resume work experience section.