Oct 14, 2019 - 03:57 PM
Some marketers are specialized in more traditional areas of marketing, including radio, print advertising, and out of home (billboard). The fastest-growing segment of marketing for the last 15 years has been digital marketing.
Within the digital marketing space, the basic skills depend on the particular type of digital marketing you're working in. Digital marketing can span a number of disciplines, including search engine optimization, paid search engine marketing, email marketing, social media, paid social media, website optimization and much more. Within these areas, two important skills are analytical skills and specific technology skills.
One thing that makes modern marketing special is just how measurable it is. Measurement allows you to optimize your results in order to meet your business goals. In order to do this, you must have basic analytical skills. You should be good at using programs like Excel to analyze results.
If you're interested in digital marketing, there are many different technologies and platforms you should become familiar with. Do your homework to find out which programs are the most used today.
The good news is that people can move into marketing from many backgrounds. However, it's a competitive department, so it's important that you constantly evolve and update your skillset.