May 23, 2019 - 01:14 PM
The Online Marketing Institute (OMI) offers classes and certifications, but there's much you can do on your own. For example, digital marketing is an industry that changes rapidly, so it's important to keep up with the skills that employers desire by reading industry publications, attending online seminars and being attuned to social media. While understanding analytics may seem daunting, there are lots of resources and classes online to help you.
When breaking into any new career, it's important to work on your network, as personal connections are often the most effective in helping you land a position or helping guide you to the right resources. Such contacts also may be able to direct you to internships or short-term gigs that can provide you with valuable experience. "We can’t stress enough how important it is to do anything that will give you the experience you need to land your first digital marketing job. Take on free jobs, or jobs that other digital marketers don’t want to do. Demonstrate that you can take on and make the best of any project, and be successful in your endeavors," advises OMI contributor Jane Hurst.