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Sales Account Manager Cover Letter Examples

Check out our sales account manager cover letter examples and writing tips for making a successful first impression on recruiters.

Gabriela Hernandez
Written by Gabriela Hernandez
Last Updated: July 30, 2025

Free Sales Account Manager Cover Letter Example

Copy this free cover letter template, fill in the blanks and use the instructions on each section to write an effective cover letter.

Your name

[City, State ZIP Code]

[Your Email Address]

[Your Phone Number]

[Today’s Date]

[Hiring Manager’s Name]

[Company Name]

[OPTIONAL: Department Name]

[Company Address]

[City, State ZIP Code]

Dear [Mr./Ms. Hiring Manager or Recruiter last name],

This section is your opener and should contain your ‘purpose’ or interest statement that explains why you would be interested in the job posting or the company. Make sure to reference keywords and statements from the job description.

This section is your opener and should contain your ‘purpose’ or interest statement that explains why you would be interested in the job posting or the company. Make sure to reference keywords and statements from the job description.

The body paragraph (s): should contain skills and qualifications related to the job, i.e., provide a narrative example of how your job-related skills were obtained/honed. Your goal here is to match the skills to the employer’s needs. Justify how your career experiences could fit into the position and the organization.

The end paragraph: is the closer that would signify a ‘call to action’ by reiterating an essential qualification for the position you possess and an appreciation for the employer’s consideration.

Closing statement: Thank the employer/recruiter for their time.

Sincerely,

— Your Full Name

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How to Write a Sales Account Manager Cover Letter

Before you start writing your cover letter, check out the image below to understand what information to include in each section of your letter.

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Now, let's go into detail on what to include and what to avoid in each cover letter section. Use this step-by-step guide to write a standout sales account manager cover letter.

STEP 1

Format your cover letter’s header correctly

Start your sales account manager cover letter with a header with essential information, such as the date, recipient name and a polite greeting. This header follows the standard business letter structure and sets a professional tone.

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Strong cover letter header example:

May 09, 2025

 

Ms. Jennifer Carter, Hiring Manager

MegaCorp Solutions

1234 Market Street

San Francisco, CA 94103

 

Dear Ms. Carter,

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Weak cover letter header example:

Date: 13/32/2222
to whom it may concearn,
Dear Mssrs. Jhon Matin,
HR Assistant
Globotech Industries
1234 Nowhere St, Apt 56B
Hometown, TX, 99999
Email: apply@wrongjob.com
Phone: 123-4567-890
From:
Michael Johnsson
173 Fake Street, Apartment 99
Fake City, CA, 5555
micheal.jonson@emailcom
555-123-8484

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PRO TIP

If you can't find the hiring manager's name, never use the generic “To Whom It May Concern.“ There are better ways to address a cover letter without a name, such as “Dear Hiring Manager.“

STEP 2

Introduce yourself in the opening paragraph

The first paragraph of your cover letter should serve as an introduction to recruiters and explicitly state your interest in the position. Make a memorable impression by describing yourself with key skills or unique achievements that show you're the perfect candidate for the sales account manager role.

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Strong opening paragraph example:

As a sales executive with 5 years of experience in the technology sector, I am eager to apply for the Sales Account Manager position at TechSolutions Inc. My expertise in client relationship management has prepared me for this role, especially through my recent success where I boosted regional sales by 30% in one year through strategic account targeting and customer engagement initiatives.

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Weak opening paragraph example:

Hey there, I want to throw my hat in the ring for the sales account manager role at your company. I've got some background in sales and think my talents could be really beneficial.

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PRO TIP

A great way to begin your cover letter is by sharing that a current or former employee has recommended you. Approach this topic tactfully by copying our examples of referral cover letter opening paragraphs.

STEP 3

Share relevant achievements in the body paragraph

Your cover letter's body paragraph should consist of one or two paragraphs — or even bullet points — sharing what makes you the ideal candidate for the sales account manager role. Ensure you include relevant quantifiable achievements and more insight into who you are as a professional.

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Strong body paragraph example:

In my previous role as a sales account manager, I successfully expanded our client base by 35% within a year, demonstrating exceptional skills in strategic planning and client relationship management. By implementing targeted sales strategies, I boosted territory sales by 28%, overcoming competitive market challenges. My expertise in negotiation and communication consistently strengthened client satisfaction, showcasing my ability to adapt and succeed in dynamic sales environments.

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Weak body paragraph example:

I am seeking a sales account manager position because I need a job where I can grow. I haven’t had much experience in sales but know I can handle it. I think I have skills that could really work well for this position if given some guidance. I'm sure I can adapt and learn new things quickly.

STEP 4

Finish by encouraging next steps

Your cover letter's final paragraph should summarize what makes you an ideal candidate and expressly mention you're eager for the opportunity and a future job interview. Remember to close with an appropriate sign-off and sign with your name.

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Strong closing paragraph:

My proven ability to meet sales targets and build lasting relationships positions me as the right candidate for the Sales Account Manager role at Lincoln Traders. I am eager to contribute my expertise to your team and discuss my qualifications further in an interview. Thank you for considering my application; I appreciate the opportunity to join your distinguished company.
Best regards,
Michael Johnson

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Weak closing paragraph:

I hope my application is considered for the sales account manager position. While I'm trying my best and learning this profession, I believe I could potentially contribute to your team. If you think I might be suitable, I’d appreciate the chance to discuss. Thank you for your time. Sincerely, Michael Taylor

Our professional advice makes writing a cover letter easy, but the fastest and most efficient way is with our Cover Letter Builder. Take advantage of key features like integrated spell-check, unlimited cloud storage and customizable professional templates.

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Top Skills to Include in Cover Letter Examples for Sales Account Manager

Your sales account manager cover letter is great for sharing more relevant skills. Here are some of the most in-demand skills for a sales account manager. Ensure you mention both soft skills and hard skills that show you're a well-rounded candidate.

  1. Relationship Building
  2. CRM Software
  3. Negotiation Tactics
  4. Sales Forecasting
  5. Client Retention Strategies
  6. Product Knowledge
  1. Market Analysis
  2. Lead Qualification
  3. Contract Management
  4. Customer Insights
  5. Sales Strategy
  6. Cross-Selling Techniques

Find more personalized content suggestions like these in our Cover Letter Builder. When you enter your job title and pick a unique writing style, the Builder will generate a custom cover letter in minutes!

Related Resources

About the Author

Gabriela Hernandez large profile photo

Gabriela Hernandez CPRW, Career Advice Writer

Gabriela is a Certified Professional Resume Writer (CPRW) and member of the Professional Association of Resume Writers & Career Coaches. She focuses on helping job seekers improve their professional resumes to highlight their unique skills and experience. Gabriela holds a B.A. in journalism from the University of Puerto Rico and offers more than four years of specialized experience helping candidates navigate the complexities of today’s online job market, with a strong focus on resume optimization and effective self-presentation.

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