Edit this cover letterOutside Sales Representative Cover Letter Examples
Don't know what to put in your cover letter? Our outside sales representative cover letter examples and writing tips are here to help.
Featured in:*
TABLE OF CONTENTS
Free Outside Sales Representative Cover Letter Example
This cover letter template includes clear instructions on what to include in each section. Download it for free and personalize it by filling in the blanks with your details.
Your name
[City, State ZIP Code]
[Your Email Address]
[Your Phone Number]
[Today’s Date]
[Hiring Manager’s Name]
[Company Name]
[OPTIONAL: Department Name]
[Company Address]
[City, State ZIP Code]
Dear [Mr./Ms. Hiring Manager or Recruiter last name],
This section is your opener and should contain your ‘purpose’ or interest statement that explains why you would be interested in the job posting or the company. Make sure to reference keywords and statements from the job description.
This section is your opener and should contain your ‘purpose’ or interest statement that explains why you would be interested in the job posting or the company. Make sure to reference keywords and statements from the job description.
The body paragraph (s): should contain skills and qualifications related to the job, i.e., provide a narrative example of how your job-related skills were obtained/honed. Your goal here is to match the skills to the employer’s needs. Justify how your career experiences could fit into the position and the organization.
The end paragraph: is the closer that would signify a ‘call to action’ by reiterating an essential qualification for the position you possess and an appreciation for the employer’s consideration.
Closing statement: Thank the employer/recruiter for their time.
Sincerely,
— Your Full Name
Want your outside sales representative cover letter to stand out more? Take advantage of our cover letter templates and customize an eye-catching cover letter.
Build a Strong Outside Sales Representative Cover Letter in Minutes
Pick a professional template.
Our builder will tailor your letter to the desired role once we know your details.
Choose the text suggestions that match your qualifications.
The builder features professionally written content and keywords that you can select.
Download and send to employers.
Save and send it as a PDF, Word DOC, or any other format the employer wants.
How to Write a Outside Sales Representative Cover Letter
Tackle the writing process with confidence with the help of this detailed guide for writing a cover letter for a outside sales representative role. The following cover letter sample will show you the key sections you must include and the proper formatting.
Now, we'll go over detailed advice on how to write a cover letter that lands you the outside sales representative role you want.
STEP 1
Format your cover letter’s header correctly
Every cover letter must have a properly formatted header. In this first section, you'll share the letter's date, details about the recipient and a formal greeting.
Strong cover letter header example:
April 09, 2025
Susan Rodriguez
Sales Manager
Tech Innovations Inc.
1234 Market Street
San Francisco, CA 94103
Dear Ms. Rodriguez,
Weak cover letter header example:
Date: 35/13/2025
To whom it may consern,
James Roberto
222-555-8888
jrob@randommail.com
Apple Services
123 Orange Street
Sunnydale, TX 54321
PRO TIP
Never address your letter's recipient with a generic salutation. If you can't find the recruiter's information, you can address your cover letter with “Dear Hiring Manager.“
STEP 2
Introduce yourself in the opening paragraph
Your outside sales representative cover letter must quickly capture the hiring manager's attention. Introduce yourself with your professional title and key qualifications, such as in-demand skills or specialized expertise. For example, see how these two opening paragraph examples compare:
Strong opening paragraph example:
As a sales supervisor with over five years of experience in the consumer products industry, I am excited to apply for the outside sales representative position at United Distributors. My expertise in client relationship management has prepared me for this role, as I recently exceeded sales targets, increasing our regional sales by 30% last quarter through strategic client engagement initiatives.
Weak opening paragraph example:
Hey there, I'm super interested in the outside sales rep role at North Star Solutions. I have some background in sales and think I might be a good fit for the team.
PRO TIP
Do you know someone in your target company who would be willing to vouch for you? Check out how to approach referrals with these example referral cover letter openings.
STEP 3
Share relevant achievements in the body paragraph
Your cover letter's body paragraph should consist of one or two paragraphs — or even bullet points — sharing what makes you the ideal candidate for the outside sales representative role. Ensure you include relevant quantifiable achievements and more insight into who you are as a professional.
Strong body paragraph example:
In my previous role as an outside sales representative, I successfully drove sales growth by 35% within one year, utilizing my strategic planning and negotiation skills. Handling territory challenges, I implemented targeted marketing strategies to identify untapped markets, increasing client acquisition by 50%. My ability to build strong client relationships and adapt to changing market demands has been crucial in achieving sales targets and expanding market reach consistently.
Weak body paragraph example:
I am interested in the outside sales representative role as I need a career and think I have potential. I haven't worked in sales officially but can learn. I lack extensive knowledge of sales strategies but can adapt. If given a chance, I believe I can grow into the position and deliver results.
STEP 4
Finish by encouraging next steps
Finally, include a closing paragraph summarizing your best professional attributes and a call to action for a future interview. Sign your letter with an appropriate sign-off phrase and your name.
Strong closing paragraph:
My proven track record in achieving sales targets and maintaining strong client relationships positions me as an asset to SalesPro Solutions. I am eager to leverage my skills to drive growth and success for your team. I appreciate the opportunity to apply and am enthusiastic about discussing how my experience aligns with your needs. Thank you for considering my application.
Best regards,
Michael Harris
Weak closing paragraph:
I'm interested in the outside sales representative position and I think I could maybe fit in. I don't have a lot of experience in sales but am excited to give it a try. Feel free to contact me if you want to talk more about my application.
Best regards,
Michael Lee
Now you've completed your cover letter! Writing a cover letter is easier when you take it section by section. To simplify the process, we've built a great Cover Letter Builder that will generate a custom letter in minutes. Check it out!
Top Skills to Include in Cover Letter Examples for Outside Sales Representative
These are some of the most sought-after skills for outside sales representative roles. When describing your accomplishments, incorporate an equal mix of hard skills and soft skills into your letter.
- Prospecting
- Customer Relationship Management
- Negotiation
- Networking
- Product Knowledge
- Sales Forecasting
- Lead Generation
- Territory Management
- Presentation
- Cold Calling
- Client Needs Analysis
- Closing Techniques
Find more skills and content suggestions that make sense for your outside sales representative cover letter using our Cover Letter Builder to create a custom document. By simply sharing your desired job and writing style, we'll generate a letter in minutes!
Similar Outside Sales Representative Cover Letter Examples
Browsing other jobs? Here are more cover letter examples for jobs similar to outside sales representative.
- Account Manager
- Business Development Manager
- Sales Representative
- Regional Sales Manager
- Sales Consultant
1/6
Related Resources
Featured in:*
*The names and logos of the companies referred to in this page are all trademarks of their respective holders. Unless specifically stated otherwise, such references are not intended to imply any affiliation or association with LiveCareer.