Edit this cover letterSales General Manager Cover Letter Examples
Looking for sales general manager cover letter examples? You've reached the right place. Take advantage of our professional cover letter templates and writing guide to ace your job search.
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TABLE OF CONTENTS
Free Sales General Manager Cover Letter Example
Copy this free cover letter template, fill in the blanks and use the instructions on each section to write an effective cover letter.
Your name
[City, State ZIP Code]
[Your Email Address]
[Your Phone Number]
[Today’s Date]
[Hiring Manager’s Name]
[Company Name]
[OPTIONAL: Department Name]
[Company Address]
[City, State ZIP Code]
Dear [Mr./Ms. Hiring Manager or Recruiter last name],
This section is your opener and should contain your ‘purpose’ or interest statement that explains why you would be interested in the job posting or the company. Make sure to reference keywords and statements from the job description.
This section is your opener and should contain your ‘purpose’ or interest statement that explains why you would be interested in the job posting or the company. Make sure to reference keywords and statements from the job description.
The body paragraph (s): should contain skills and qualifications related to the job, i.e., provide a narrative example of how your job-related skills were obtained/honed. Your goal here is to match the skills to the employer’s needs. Justify how your career experiences could fit into the position and the organization.
The end paragraph: is the closer that would signify a ‘call to action’ by reiterating an essential qualification for the position you possess and an appreciation for the employer’s consideration.
Closing statement: Thank the employer/recruiter for their time.
Sincerely,
— Your Full Name
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How to Write a Sales General Manager Cover Letter
The following cover letter example will help you identify the key sections in a cover letter and what to include in each one.
Now that you've got an idea of the cover letter basics let's dive into the details of optimizing your letter to land a specific role.
STEP 1
Format your cover letter’s header correctly
A letter of application is a formal business letter. It should convey professionalism and have an appropriately formatted cover letter header with essential information about the employer and you.
Strong cover letter header example:
May 09, 2025
Rachel Anderson, Hiring Manager
EdgeTech Solutions
1234 Innovation Drive, Suite 400
San Francisco, CA 94105
Dear Ms. Anderson,
Weak cover letter header example:
Date: 13/BD/2043
To Whom It May Concern,
Sarah Jackson (Sales General Mannager)
Gizmogadget Internatoinal
452 Greenwillow Increase, Suite 593
Los Angeles, CA 12342
jhhnson.sarah@email.com
(920) 765-4532
PRO TIP
Never address your letter's recipient with a generic salutation. If you can't find the recruiter's information, you can address your cover letter with “Dear Hiring Manager.“
STEP 2
Introduce yourself in the opening paragraph
The way you introduce yourself to hiring managers in your cover letter's opening paragraph will set the tone for the rest of your letter. Stand out by mentioning key skills and qualifications, and state your interest in the particular sales general manager position.
Strong opening paragraph example:
As a Regional Sales Director with over 10 years of experience in the tech industry, I am thrilled to apply for the Sales General Manager position at Apex Solutions. My strategic insights and leadership skills have driven remarkable outcomes, including boosting our regional sales pipeline by 40% within just six months. I eagerly anticipate contributing my expertise to further elevate Apex's market standing and drive impressive growth.
Weak opening paragraph example:
Hey there, I’m interested in the Sales General Manager role at Maple Enterprises. I’ve done various things in sales and think I can bring something valuable to your team.
PRO TIP
If a current employee has referred you for the position, mentioning it here can make a big difference. Check out our article on referral cover letter openings for examples of how to do this effectively.
STEP 3
Share relevant achievements in the body paragraph
Your cover letter's body paragraph should consist of one or two paragraphs — or even bullet points — sharing what makes you the ideal candidate for the sales general manager role. Ensure you include relevant quantifiable achievements and more insight into who you are as a professional.
Strong body paragraph example:
As a sales general manager, I enhanced revenue by 35% through strategic planning and innovative campaigns, demonstrating my strong analytical and leadership skills. I spearheaded a digital transformation that improved customer retention by 15%, showcasing my adaptability and commitment to exceeding business goals. Successfully navigating market fluctuations, I optimized resource allocation, a challenge that honed my decision-making under pressure. Eager to leverage these skills for your company's dynamic growth.
Weak body paragraph example:
I am applying for the sales general manager position as I require a role that meets my career interests. My past experience in sales may not entirely align, but I hope to learn quickly. I can't cite specific achievements, but I believe there is potential to succeed if I'm given the opportunity.
STEP 4
Finish by encouraging next steps
Seal the deal with potential employers by finalizing your cover letter with a compelling closing paragraph. Summarize your letter's key points and state your interest in scheduling a future interview.
Strong closing paragraph:
With a proven track record in driving sales growth and leading high-performing teams, I am confident in my ability to contribute to the success of Global Sales Strategies as your Sales General Manager. I am eager to bring my expertise in strategic planning and relationship building to your company. Thank you for considering my application, and I look forward to the possibility of discussing my candidacy further in an interview.
Best regards,
Michael Thompson
Weak closing paragraph:
I guess I could do okay as a sales general manager for your esteemed company, but I know there's a lot I still need to figure out. If you think I might be worth a shot, please let me know. Thanks a lot for looking over my application and considering me for the job.
Sincerely,
Michael Brown
Now you've completed your cover letter! Writing a cover letter is easier when you take it section by section. To simplify the process, we've built a great Cover Letter Builder that will generate a custom letter in minutes. Check it out!
Top Skills to Include in Cover Letter Examples for Sales General Manager
Use this list of in-demand skills for a sales general manager when writing your cover letter. Include a few of these soft skills and hard skills to show employers you have the interpersonal abilities and knowledge to thrive in the role.
- Strategic Planning
- Sales Forecasting
- Market Analysis
- Leadership
- Negotiation Skills
- CRM Proficiency
- Revenue Growth
- Team Building
- Customer Relationships
- Cross-Functional Collaboration
- Data-Driven Decision Making
- Communication Skills
Find more skills and content suggestions that make sense for your sales general manager cover letter using our Cover Letter Builder to create a custom document. By simply sharing your desired job and writing style, we'll generate a letter in minutes!
Similar Sales General Manager Cover Letter Examples
Browsing other jobs? Here are more cover letter examples for jobs similar to sales general manager.
- Regional Sales Manager
- Sales Manager
- Director Of Sales
- Area Sales Manager
- District Manager
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