Detail-oriented marketing professional with demonstrated success in driving B2B and B2C company growth through creative and innovative strategies. Effective at meeting business objectives with creative and engaging marketing and brand campaigns. Resourceful project manager who will bring value to any organization in need of great collaboration and communication.
Technical Skills
WordPress
HubSpot
Project Management Tools
Social Scheduling Tools
Adobe Creative Cloud
Canva
Google Suite
MS PowerPoint
Google Analytics
Experience
Web Optimization Project Manager, 04/2021 to Current Charter Spectrum – Daytona Beach, FL,
Manage web enhancement and optimization projects for SMB, mid-market, and enterprise clients across a variety of industries, including financial, tech, education, and real estate.
Maintain project schedules by managing deadlines and resources and adjusting workflow as needed.
Define scopes and update project plans based on stakeholder input, changing objectives, specifications, and resource availability.
Identify, address and either resolve or escalate project issues.
Research and lead investigations into various areas to drive improvements and devise new processes.
Increase team productivity by implementing more efficient workflows.
Sr. Manager, Marketing & Communications, 10/2020 to 04/2021 Arca – Carlsbad, CA,
Developed and implemented strategic digital marketing plans that incorporate web and SEO, social media platforms, video, and email campaigns.
Executed social media campaigns across various platforms
Strengthened product branding initiatives by developing communication campaigns, promotional materials, and market intelligence for US, Canadian, European, and Asian markets to maximize outreach.
Executed corporate re-branding effort.
Developed brand identity with distinctive graphic style and tone for all company communications.
Delivered benchmarks and comprehensive campaign reports through assessment of digital analytics compiled from Google Analytics, LinkedIn Insights, Sprout Social, HubSpot, and Uberflip.
Oversaw team of marketing assistants and creative freelancers.
Marketing Manager, 08/2018 to 09/2020 Lennar – Locust Grove, GA,
Generated attractive, engaging, creative, and industry-unique content.
Recruited, trained and oversaw team of creative, SEO, and web developer freelancers.
Developed project plans covering topics such as goals, resources required, and schedules.
Aligned content development and digital marketing efforts with corporate objectives by coordinating with MarCom, Partners Marketing, Product Marketing, and Sales teams.
Redesigned internal corporate Wiki to improve user experience and increase usability.
Collaborated in development and execution of corporate user conferences.
Marketing Specialist, 10/2017 to 07/2018 Rinnai – West Seneca, NY,
Managed social media platforms and utilized metrics to increase engagement and campaign performance.
Organized development and implementation of diverse marketing campaign collateral, including videos, social media posts, eBooks, and blog posts.
Produced marketing graphics that were attractive and high-quality using Adobe Creative Suite.
Measured and reported on marketing campaign performance, gained insights and compared results against goals to identify strengths and weaknesses.
Created sales enablement presentation materials for Sales, Product Marketing, and Partners Marketing teams.
Marketing Coordinator, 07/2015 to 09/2017 Alphatec Spine, Inc. – City, STATE,
Maximized branding initiatives by preparing marketing packages and advertising collateral to secure prospects and increase sales.
Execute on event promotion plans to increase brand awareness.
Leveraged email, print and social campaign strategies to strengthen brand awareness with target consumers.
Reviewed and analyzed marketing campaign responses to pull relevant data.
Developed key relationships with vendors, including printers and shipping agents.
Founder, 01/2009 to 08/2015 Davis Pet Services – City, STATE,
Led startup and opening of pet sitting and dog walking business.
Devised organizational vision, mission and foundational structure to facilitate early growth.
Created highly successful marketing and branding strategies to spearhead entry into market.
Recruited and hired qualified candidates to fill open positions.
Enforced high level of safety and health standards, keeping staff trained and proficient in respective procedures and policies.
Marketing & Events Coordinator, 04/2014 to 01/2015 Marrone Bio Innovations – City, State,
Created event marketing plans and initiatives to increase brand awareness through direct and digital marketing methods.
Developed and managed trade shows schedule, budget, and event logistics.
Manage vendor relationships and associated budgets.
Implemented online budget management system for Sales and Marketing teams.
Executed successful product introductions by coordinating actions with Sales, Legal, and other internal teams.
Improved results continuously by conducting thorough reviews of events' successes and failures.
Education
Bachelor of Science: Community and Regional Development, Expected in 2015 University of California - Davis, CA, GPA:
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