I am a results-oriented Communications professional with 24-years of experience developing and managing content for broadcast, print and online communications. I offer deep media contacts and extensive experience in multimedia and content strategies.
Superior verbal and written communication skills
Excellent media contacts
Fluent in Spanish
Adobe Photoshop, Video editing software, Word
Calm under pressure
Brand development and management
HTML and CSS
Exceptional attention to detail
AP, MLA and Chicago Manuals of Style
Excellent interpersonal skills
Content Management Systems
Social Media (
Podcast/Audacity, Facebook, Twitter, Google +, Pinterest,
YouTube, LinkedIn, Instagram, QRinkle, Likify, Hootsuite, Tweetdeck)
PC and Mac software and hardware
Web Content Specialist, 01/2010 to Current Houston Community College (HCC) – Houston, TX
Manage Houston Community College's (HCC) external and internal messages through multimedia outlets (online, print, broadcast)
Manage and develop Web content/stories for standard communications vehicles (social media, online video, internal/external communications)
Write, edit and report on topics such as: education, community, finance, energy, sports, environment, weather, health, employment, and employee information and HCC event updates
Manage various programs and projects designed to enhance HCC's internal and external Web presence Monitor analytics to measure the success of HCC campaigns
Exercise proper AP writing style to clearly communicate HCC's message and initiatives for internal/external globally diverse communities
Develop, produce and manage complex and multi-unit HCC Web projects and initiatives through new media and multi-media dynamics
Ensure website design and content meet HCC's brand and copy standards, copy style guide, and overall quality in a timely manner
communication and engagement plans and materials for various HCC online, print,
and broadcast campaigns
and manage various HCC online communications strategies and objectives
Provide expertise advice about Web design and usability, and
Internet solutions and content management
create and manage the department's various strategic social media platforms
Create Web pages
and architecture for HCC District which includes six colleges and 32 campuses
management to improve HCC's presence in our culturally diverse community and
manage Web client relationships
Consult HCC staff
and campus representatives on appropriate Web, print and television strategies
Manages multiple internal
and external relationships for organizations, projects and/or initiatives
Engine Optimization (SEO) initiatives and communications, internally and
externally, to improve HCC presence
employees on effective Web communications practices, user experience and SEO
Current on Search
Engine Optimization (SEO) initiatives and online communication trends to
continuously improve usage across HCC
Shoot, edit and upload
video projects and audio podcasts and stories for website, microsites, blogs
and social media outlets
manager, and producer for award winning HCC Television show, Radio Faces
Supervise production team for Radio Faces show,
and various internal/external communications programs and/or projects
Collaborate with Web communications
specialists, interns, external service providers and contracted personnel
brochures, posters and Web content to Spanish
and recommend new media and Web technologies for use online, broadcast and
Engage in relevant
communication networks and content management systems internally and externally
to measures and monitor the effectiveness of executed internal and external communication
report to share with management and to identify potential problems
Upload content from
HCC's six culturally diverse colleges and share content on hccs.edu, social
media outlets and television
various team efforts, initiatives and strategies
and prepare communications for a variety of stakeholders (administrators, managers/supervisors
Developed key messaging, branding and positioning statements
Created and maintained company web pages using HTML and CSS
Executed media campaign designed to raise company profile in preparation for IPO
Developed and managed communications strategies, plans and budgets
Planned and launched innovative, creative and effective communications campaigns, such as Radio Faces, which resulted in increased exposure and increased revenue
Created and implemented external and internal communications strategies for key education initiatives such as Financial Aid video which surpassed 40,000 page views
Coached management on communication tactics with staff and customers regarding organization changes
Created interactive digital presentations for executives.
Conveyed noteworthy information about project successes and product updates to customers
Drafted and managed print, online and social media communications designed to promote company brand, image and values
Established and maintained external communications calendar, and managed scheduled assignments
Leveraged professional relationships to develop new business opportunities
Built and maintained media and coalition lists
Digital Media Producer/TV News Producer, 04/1992 to 04/2010 KHOU-TV – Houston, TX
Wrote, researched and reported local, state, national and international content/stories for khou.com and webcasts (Topics
Developed key messaging, branding and positioning statements.
Created and maintained company web pages using HTML and CSS.
Executed media campaign designed to raise company profile in preparation for IPO.
Developed and managed communications strategies, plans and budgets.
Planned and launched innovative, creative and effective communications campaigns, such as Hispanic Heritage Month, Alberta Contest, Investigative Unit, which resulted in revenue increase as the result of increased page views and higher ratings..
Created and implemented external and internal communications strategies for key company initiatives such as employee profiles and Web newscasts, videos, stories and slideshows.
Created interactive digital presentations for audience.
Conveyed noteworthy information about project successes and product updates to customers.
Drafted and managed print, online, video and social media communications designed to promote company brand, image and values.
Maintained external communications calendar, and managed scheduled assignments.
Provided feedback to executives on brand consistency in outbound communications through analytics report.
Leveraged professional relationships to develop new business opportunities.
Oversaw and adhered to the communications department budget for interns.
TV Producer/Reporter/Assignments Editor, 07/1991 to 06/1992 KGBT-TV – Harlingen, TX
Managed 10:00 p.m. news written and technical content
Supervised eight-man news crew and live remotes
Fill-in reporter, anchor, assignments editor and video tape
Built and maintained media and coalition lists.
Developed and nourtured professional relationships to local, state and national media and orgations
Established and maintained weekend news crew and managed scheduled assignments.
Reported on variety of topic
Developed and managed stories, newscast and live feeds
TV Producer/Reporter/Anchor , 10/1990 to 10/1991 KSPL Radio – San Marcos, TX
Reported, anchored and wrote news in Spanish for evening segment
Master of Arts: Higher Education Administration, 2013 Sam Houston State University - Huntsville, TX
Bachelor of Arts: Broadcast Journalism, 1990 Southwest Texas State University - San Marcos, TX
Minor in Spanish
Member of Mexican/American Student Club
Recipient of KRGV-TV Scholarship 1986, 1987, 1988, 1989
National award; College Video Program Bronze winner for Radio Faces International
2011 AVA award; Gold medal winner for Video Program Radio Faces
for Marketing and Public Relations 2010 regional awards; Social Marketing Gold medal winner for
Facebook and Twitter platforms and execution;
Website Bronze medal winner; Video
production Silver medal winner:
Member of Edward R. Murrow; Best Website 2005, 2006, 2009
Edward R. Murrow/Documentary 2005
2005/2006 Houston Press Club Award/Community Relations
Emmy Nominee - Consumer Report
KHOU-TV Employee of the quarter 1996
Member of the National
Association of Hispanic Media Professionals