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VP Sales/Business Development Executive Resume Example

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CaterinaCarino
Summary

Senior Retail Executive with over 20 years experience in both Retail and Wholesale sectors. Executed launch of start-up business resulting in thriving 200+ store National Off Price Chain. Instrumental in brand launches from concept to customer delivery, adding incremental revenue. Trustworthy client relationships with proven success in cultivating relationships for driving business, sales volume and improved margins. Strong business acumen with the ability to see trends and maximize business opportunities. Analyzes product performance, pricing strategies and competition in order to provide guidance on improving business and identifying new initiatives. Talented and inspirational leader whose honesty, integrity and positive sense of urgency provides effective leadership and optimal business relationships.

Skills

Business Acumen

Problem Solving

Adaptability

Interpersonal Skills

Communication

Training and Development

Professional

Start-up experience

Retail and Wholesale experience

Mentoring and Team Building

Experience
Company NameCity, StateVP Sales/Business Development Executive08/2018 to 01/2021

ACCOUNT/BUSINESS MANAGEMENT OF $100 MILLION SPORTSWEAR BUSINESS.

Jessica Simpson, DKNY, Reebok, Butter, Diesel and US Polo Association

Charged with the tasks to grow sales volume, improve profit margins, reduce inventory levels, add structure and procedures to the sales team as well as develop process for hiring and train new associates.

  • Aligned sales objectives with business initiatives using strategic development, forecasting and budgeting.
  • Improved sales profitability by shifting customer base among retail sector. Expanded Department store and Better Off Price account base.
  • Managed Sales Team's daily responsibilities, set sales targets and mentored on best practices.
  • Responsible for managing end of season margin guarantees.
  • Negotiated elimination/new lower end of season margin guarantees during Covid-19.
  • Set pricing structure by account base in order to maintain margin requirements.
  • Developed Time and Action Calendar for product development. From concept to customer delivery.
  • Worked with production team to determine correct price values and maintain margin targets.
  • Key Account Development Strategy. Quarterly meetings with Management teams. Utilized skills from past retail experiences to identified areas of opportunity. Curated assortments and pricing strategies buy account.

INVENTORY MANAGEMENT

  • Implemented best practices for managing inventory levels.
  • Improved inventory sell sheets with live updates and product images.
  • Streamlined assortments. Analyzed performance by gender, size range, category and brand. Eliminated duplication of product.
  • Implemented process to manage oversold inventory.
  • Executed aged to Zero strategy. Instrumental in liquidating $2.9 Million of aged inventory.

UTILIZED STRONG INTERPERSONAL SKILLS TO IMPROVE COMMUNICATIONS AMONG ORGANIZATION

  • Implemented regular meetings with planning team on the development of tools to assist sales team on executing at a higher level.
  • Bridged the gap in communication between Merchandising, Design and Production Teams.
  • Instituted practice of team approach when addressing business challenges.
  • Responsible for managing sales support teams including hiring, on boarding and training.
Company NameCity, StateDivisional Merchandise Manager11/2003 to 07/2018

Recruited by Ross Stores to join start-up team for dd's Discount division. Challenged to execute set up of new chain, identify opportunities missed by traditional off price retailers and to develop an assortment that included branded and branded product at highly competitive price points. In 2012 moved to Ross division to drive year-over-year sales increase, improve margin, speed up turn and train and develop girls division. In 2018 Ross operated over 1700 off price stores.

  • Strong understanding of the Off Price business, importance of correct price values, inventory management, strong supplier relationships and patient buying.
  • Delivered year-over- year growth on mature base.
  • Responsible for daily management of business, strategic planning, development and assessment of staff.
  • Communicated company initiatives to buying team. Ensured team executed company strategies.
  • Analyzed sales, inventory and turn weekly.
  • Identified trends, opportunities and risks to business. Course corrected when necessary.
  • Analyzed supplier performance monthly. Utilized data on future purchases.
  • Shopped competition regularly to identify trends, new labels and establish benchmark for pricing.
  • Managed quarterly style outs for East Coast and West Coast buying offices. Executed cohesive pricing strategy and well rounded product mix.
  • Prepared and presented semi-annual assortment plans to Executive Team.
  • Collaborated with planning team on developing financial plans/revisions.
  • Maintained strong vendor relationships, based on tough but fair approach. Quick response to emails, calls and dealing with issues. Decisive when closing deals.
  • 2003 - 2015 instrumental in start up of dd's DISCOUNTS. Sister company to Ross Dress for Less.
  • Developed strategy to maximize Girl's 2-16 Apparel and Outerwear sales. Focus on fashion forward merchandise with strong price values for inner city locations.
  • Managed all aspects of business at onset, grew to team of 8.
  • Identified core customer, shopped competition and curated assortment based on findings.
  • Leveraged years of experience and vendor relationships to negotiate best assortment/pricing.
Company NameCity, StateBuyer02/1998 to 10/2003

BUYER, BASICS/SLEEPWEAR/ACCESSORIES/ROOM DECOR

  • Collaborated with cross-functional teams to meet customer requirements and market demands.
  • Assessed changes and determined proper courses of action by collaborating with suppliers.
  • Led sourcing projects to maintain on-time delivery of purchased materials.
  • Managed Associate Buyer and Assistant Buyer.
  • Responsible for training and accessing team.
  • Responsible for all aspects of advertising
Education and Training
Bachelor of Science:Fashion Merchandising05/1991Berkeley College, City, State
Interests

Engaging in creative and artistic endeavors

Exploring ideas and knowledge

Traveling and exploring history, cultures and food

Languages, bi-lingual

Health and fitness

Animals and animal behaviors

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Resume Overview

School Attended

  • Berkeley College

Job Titles Held:

  • VP Sales/Business Development Executive
  • Divisional Merchandise Manager
  • Buyer

Degrees

  • Bachelor of Science : Fashion Merchandising 05/1991

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