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VP, Public Relations Account Director Resume Example

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VP, PUBLIC RELATIONS ACCOUNT DIRECTOR
Professional Summary
Dedicated and experienced communications and public relations vice president with a proven track record of success in the areas of food, retail, tourism, technology, science, biotechnology, healthcare, retail, non-profit and government. Media relations expert with history of securing placements in top publications and outlets. Highly regarded for leadership and execution of award winning public relations and integrated marketing campaigns.
Skills
Work History
VP, Public Relations Account Director 09/2006 to Current
MGH, INC. - MODERN MARKETING – Owings Mills, MD
  • Strategize, direct, manage and oversee day-to-day and long-term communications and public relations activities for high profile accounts such as Ocean City, Md., Department of Tourism, OLD BAY, McCormick & Company, Marble Slab Creamery, Great American Cookies, Pretzelmaker, Hot Dog on a Stick, The Maryland Stem Cell Research Commission, The Maryland Technology Development Corporation, Nobel Learning Communities, Inc., and The Center for Eating Disorders at Sheppard Pratt.
  • Create, execute, and manage local, regional and national integrated marketing, media relations, public relations and branding campaigns that meet specific communications goals.
  • Demonstrate expertise in the areas of written communications, editing, media documents and press kits, feature and speech writing, message points, newsletters, interview coordination, internal and external communications plans, crisis communications and response, website copy and maintenance, marketing collateral pieces, and social media posts.
  • Serve as spokesperson and on-call crisis management and response and strategy expert.
  • Secure placements in consumer and trade media outlets.
  • Tops hits include the front page of USA Today, The Today Show, Studio B with Sheppard Smith, Fox & Friends, Newsweek, and Huffington Post.
  • Pitch, organize and schedule media tours with client spokespeople.
  • Advise and streamline internal communications processes and procedures for clients and offer council for communications best practices.
  • Work with MGH's internal research team to conduct and evaluate quantitative and qualitative research in regard to brand awareness, consumer preferences and behaviors.
  • Lead and manage staff to ensure accuracy in writing, consistent account messaging, and client and media interaction.
  • Recruit, hire and mentor department new hires and oversee the MGH intern program.
  • Play a key role in MGH's new business process including responding to RFPs, meeting with potential clients and presenting ideas and concepts for new business wins.
  • Display department and account leadership and success through swift rise in MGH management structure.
  • Promoted from account coordinator, to account executive, to account manager, to account director to current position (vice president, public relations account director) in eight years.
Public Relations and Marketing Coordinator 01/2006 to 08/2006
THE MARKETING EDGE – Havertown, PA
  • Wrote and drafted press releases, media alerts, pitch letters and articles for Marketing Edge clients.
  • Coordinated correspondence regarding press releases including the scheduling of interviews and appearances.
  • Created advertising taglines, copy, image selection and ad layout for Marketing Edge clients.
  • Charged with the task of handling publicity and marketing efforts for books written by Marketing Edge clients.
  • Included frequent correspondence and contact with the media and major corporations.
  • Drafted proposals for potential Marketing Edge clients in regard to public relations and marketing strategies.
Intern 07/2005
OFFICE OF THE GOVERNOR OF MARYLAND – Annapolis, MD
  • Worked with the Governor's speech writer developing and writing speaking and briefing points for the Governor's public appearances including important announcements regarding the State of Maryland and press events.
  • Researched in great detail information and details regarding many of the Governors speaking engagements to ensure accuracy and precision in each speech.
  • Developed a keen sense of the Governors writing and language techniques and the ability to reproduce those styles in speeches.
  • Charged with the sole responsibility of creating and organizing a speech archive for the Governor's personal use that followed the span of his political career during terms in the House of Delegates, United States Congress and as Governor of Maryland.
Intern 07/2004
OFFICE OF THE GOVERNOR OF MARYLAND – Annapolis, MD
  • Researched and provided support on legislative topics that were of interest to the Governor.
  • Wrote policy briefings for the Governor's staff on various legislative topics.
  • Constructed informational binders for the Governor and his policy staff on issues facing the State of Maryland.
  • Included in-depth research, interviews and preparation of materials.
  • Attended weekly meetings and briefing events with the Governor.
Intern 10/2000 to 07/2001
OFFICE OF CONGRESSMAN ROBERT L. EHRLICH – Lutherville, MD
  • Assisted with case work regarding constituent problems, requests and concerns.
  • Drafted a speech that the Congressman read in front of the House of Representatives.
  • Worked on the Congressman's campaign for re-election to Congress in 2000.
  • Assisted with paper work and applications for the Congressional Nominations to the National Service Academies.
  • Performed various clerical duties such as filing, answering phones, prepared correspondence dealing with constituent inquires.
Education
Master of Arts: Strategic Communication December 2006 Villanova University - Villanova, PA
Master of Arts: Villanova University - Villanova, Pennsylvania
Masters of Arts: Strategic Communication 12 2006 - Strategic Communication
Graduate Certificates: Graduate Certificate in Public Relations and Journalism: 5 2006 -
Bachelors of Arts: Political Science 5 2005 Cum Laude Gettysburg College - Gettysburg, Pennsylvania Political Science
Skills
streamline, ad, advertising, branding, business process, clerical, CMS, council, crisis management, crisis communications, client, clients, Edge, editing, filing, front page, Functional, Hot Dog, image, Journalism, layout, leadership, letters, Mac, director, marketing strategies, marketing, marketing collateral, materials, media relations, meetings, mentor, messaging, Excel, Microsoft Outlook, Power Point, 2000, Microsoft Word, newsletters, Operating Systems, organizing, presenting, press kits, press, press releases, processes, proposals, Public Relations, speaking, publicity, qualitative research, read, Research, scheduling, speeches, speech writing, speech, strategy, swift, answering phones, Tops, website, written communications, written, writer, articles
Additional Information
  • LEADERSHIP/VOLUNTEER WORK Advisory Board Member of Business Volunteer Unlimited's GIVE Program - Public Relations Co-Chair 2010 Graduate of Business Volunteer Unlimited's GIVE (Getting Involved in Volunteer Experiences) Program Past Board Member and Regular Volunteer at The Baltimore Humane Society - Manager of Volunteer Partnership Program with MGH Baltimore Child Abuse Center (BCAC) - Pro Bono Public Relations Support Volunteer at The SEED School of Maryland Active Member of the Gettysburg College Alumni Association - Baltimore Chapter STANDOUT AWARDS Public Relations Society of America, Maryland "Best in Show" Winner, OLD BAY "Baltimore Bill the Weather Predicting Crab" Media Stunt (2013) The Maryland Daily Record "20 in Their Twenties" Winner, named one of the leading young business professionals in Maryland business and one to watch (2011) Public Relations Society of America "Bronze Anvil," Ocean City, Md., Department of Tourism Press Kit (2008) State of Maryland Governor's Citation, awarded for positive contributions to state government and community (2004) Congressional Award of Recognition, awarded for leadership within the community (2001)
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Resume Overview

Companies Worked For:

  • MGH, INC. - MODERN MARKETING
  • THE MARKETING EDGE
  • OFFICE OF THE GOVERNOR OF MARYLAND
  • OFFICE OF CONGRESSMAN ROBERT L. EHRLICH

School Attended

  • Villanova University
  • Cum Laude Gettysburg College

Job Titles Held:

  • VP, Public Relations Account Director
  • Public Relations and Marketing Coordinator
  • Intern

Degrees

  • Master of Arts : Strategic Communication December 2006
    Master of Arts :
    Masters of Arts : Strategic Communication 12 2006
    Graduate Certificates: Graduate Certificate in Public Relations and Journalism : 5 2006
    Bachelors of Arts : Political Science 5 2005

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