Montgomery Street, San Francisco, CA94105(555) 432-1000, resumesample@example.com
Professional Summary
Accomplished sales and marketing executive with strong business acumen and extensive experience in trade show and advertising sales. Expertise in integrated marketing communications with ability to mesh print, digital media, social media, trade show event sales and Brand building activities. Drive growth and revenue expansion through effective relationship management and consultative sales approach that aligns the interests of all parties.
Skills
Advertising Sales
Trade Show Sales
Communication Skills
Phone Sales
Trade Shows
Online Systems
B2B Sales
Digital Media
Ability To Adapt
Sales Experience
Up-Selling
Work History
08/2019 to CurrentVP of Sales CRE's Tech Events & MagazineVollrath | Sheboygan, WI,
Establish solution selling strategy initiatives to maximize sales to top c-level executives that provide solutions in healthcare, banking, commercial real estate and thousands of enterprise businesses.
Sell sponsorships including keynote, panel discussions, speaking opportunities, booths spaces, signage, and meeting rooms to service providers in the space.
Develop and manage multi-platform advertising services for a diverse client base including local, national and international clients.
Listened closely to customer needs and ascertained appropriate integrated marketing solutions within prospect's ad budget.
Utilize customer segmentation to build targeted campaigns in line with client’s ideal customer demographic.
Stay on top of advertiser's content, news and articles on social media including LinkedIn, Instagram, twitter and Facebook.
Develop and execute online advertising strategies that vary from desktop to mobile device and tablet.
Strong working knowledge of SEO, SEM, KPIs.
Represented and promoted publication at publisher events, trade shows and conferences.
Collaborated with the Publisher to develop the publication's editorial categories to sell around the following year.
Created a new awards program and content boost service as new sources of revenue for the publication increasing revenue by 25%.
02/2008 to 07/2011Associate Publisher ChannelVision Expo & MagazineBrown & Brown, Inc. | Maitland, FL,
Sales of sponsorship and booth sales cultivating leads prospecting, cold calling, meetings, sequencing campaigns, for Channel Vision's trade shows and magazine.
Use consultative sales techniques to pinpoint customers advertising needs and close on short-term and long-term campaigns.
Develop sales leads and uncover new business opportunities through prospecting and cold calling.
Create and present media and advertising packages to prospective customers.
Communicate regularly with VP of Marketing, and other sales representatives for support and strategic planning for accounts.
Successfully use persuasive communication skills to build relationships, identify opportunities, overcome objections that translate into sales.
Maintaining and building client relations while providing excellent account care leading to ad space sales.
Established and maintained 1.5 M book of business.
03/1987 to 01/2008District Sales Manager Quality Publishing ICN Expo & Magazine | City, STATE,
Create and sell innovative campaign ideas leveraging company's trade shows, print, online and mobile properties.
Build strong relationships with clients to ensure loyalty and repeat business.
Provide feedback on creatives for client and ensure that copy and design are aligned with client's brand look and messaging.
Helped company understand local advertising environment through weekly reporting, participation, and interaction with prospects and advertisers.
Managed a book of business valued at $750,000 across 50 accounts.
Coordinated full sales operations within assigned region.
Surpassed revenue objectives year over year through strategic promotional plans.
03/1987 to 01/2008Account ExecutiveRene Garcia & Associates Advertising Agency | City, STATE,
Recruited to participate in organization's training program commencing with positions in television and radio production, media buyer, traffic department and adverting sales.
Planned, sold and coordinated the pilot program for "Sabado Gigante" the number one television program for the Latin market.
Assisted in organizing and implementations of two presidential campaigns in South Florida.
Designed and produced marketing plans targeting new distribution markets for existing clients where the demographics showed large concentration of Hispanics.
Developed five-year business plan resulting in increased profitability by 40%.
Created slogans and recorded advertising jingles for agency's clients.
Scheduled coverage of local events.
Education
Expected in BBA | Sales And Marketing EducationUniversity of Miami, Miami, FLGPA:
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