vp of sales and marketing resume example with 17+ years of experience

Jessica Claire
  • , , 609 Johnson Ave., 49204, Tulsa, OK 100 Montgomery St. 10th Floor
  • Home: (555) 432-1000
  • Cell:
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Websites, Portfolios, Profiles
Professional Summary

Dedicated sales and marketing professional with proven success exceeding goals, retaining customers and maintaining strong reputation for customer satisfaction. Exceptional knowledge of Location market conditions and extensive network of title, inspection and banking professionals.

Decisive leader with over Number years of experience driving company growth through creative and innovative marketing strategies and cross-functional communication tactics. Resourceful and adaptive team builder skilled at analyzing market trends and customer needs to develop highly-effective and targeted branding campaigns. Key account manager and strategic thinker.

  • Interdepartmental Collaboration
  • Customer Trend Analysis
  • Global Sales and Marketing
  • Strategic Direction
  • Sales Records Management
  • Promotions and Marketing Strategies
  • Customer Portfolio Management
  • Lead Identification and Generation
  • Business Management and Development
  • Consumer Behavior
Work History
VP of Sales and Marketing , 07/2020 to Current
AmentumWaipahu, HI,
  • Planned marketing initiatives and leveraged referral networks to promote business development.
  • Maintained high level of understanding of industry standards and trends.
  • Designed and implemented advertising and public relations activities.
  • Liaised between internal creative teams and agencies for branding ideas, graphic designs and promotional materials.
  • Developed technical and non-technical marketing presentations, public relations campaigns, articles and newsletters.
  • Drove company branding efforts to increase market presence and brand recognition.
  • Continually evaluated marketplace trends and oversaw gathering of competitive intelligence within markets and across service lines.
  • Achieved sales goals and service targets by cultivating and securing new customer relationships.
  • Directed sales support staff in administrative tasks to help sales reps close deals.
  • Coordinated staff sales meetings to discuss developmental strategy, best practices and process improvements.
  • Prepared sales presentations for clients showing success and credibility of products.
  • Collaborated with upper management to implement continuous improvements and exceed team goals.
  • Maintained up-to-date knowledge of competitor products and pricing in market served.
  • Managed accounts to retain existing relationships and grow share of business.
  • Held one-on-one meetings with sales team members to identify selling hurdles and offered insight into best remedy.
  • Encouraged cross-selling of additional products and services through relationship-building and acquired understanding of customer business needs.
  • Engaged in product training, demonstrations, consumer awareness, branding and acquisition initiatives to raise awareness and revenues.
  • Drove team and company profits by developing and strengthening relationships with industry partners and potential clients.
  • Identified prospects' needs and developed appropriate responses along with suitable information on products and services.
  • Boosted marketing, reviewed pricing strategies and expanded distribution channels to increase sales revenue.
  • Sold over $Amount of Type product, exceeding sales goals Number%.
  • Increased sales revenue Number% in Year and Number in Year while producing over $Amount annually.
  • Owned all aspects of sales planning, development and team and account management for central Type territory.
  • Coordinated Number employees selling Type products and services worth over $Amount.
  • Drove sales by developing multi-million dollar contract sales.
Director of Product Management and Technical Sales, 07/2018 to 07/2020
Cafe RioDalton Gardens, ID,
  • Researched competitive landscape to report key insights on market leaders.
  • Conducted customer research using qualitative surveys to understand consumer opinions.
  • Researched and compiled data to prepare competitive analysis and trend analysis for business development.
  • Assisted with customer needs and resolved problems to maintain business relationships.
  • Continually maintained and improved company's reputation and positive image in markets served.
  • Directed marketing projects through conceptual planning, schedule management and final implementation.
  • Captured new customers by optimizing business strategies and launching products to diversify offerings.
  • Evaluated consumer preferences and behaviors, combined with market trends and historical data, to adjust and enhance campaigns.
  • Secured long-term accounts by recommending strategies to promote brand effectiveness and highlight product benefits.
  • Provided research and development on Type products to showcase benefits and retain customers.
Technical Services Manager, 07/2017 to 07/2018
PlanWave InstrumentsCity, STATE,
  • Developed technical services strategies based upon clients' goals and implemented processes to achieve objectives.
  • Carried out day-to-day duties accurately and efficiently.
  • Used coordination and planning skills to achieve results according to schedule.
  • Presented project information and status updates to customers and fielded concerns.
General Manager, 06/2004 to 11/2016
OPT CorpCity, STATE,
  • Drove year-over-year business growth while leading operations, strategic vision and long-range planning.
  • Prepared annual budgets with controls to prevent overages.
  • Developed and maintained relationships with customers and suppliers through account development.
  • Implemented operational strategies and effectively built customer and employee loyalty.
  • Maximized operational excellence mentoring personnel on management principles, industry practices and company procedures.
  • Reduced costs, managed delivery schedules and performed risk analysis to improve overall profitability.
  • Delivered business strategy and developed systems and procedures to improve operational quality and team efficiency.
  • Introduced new methods, practices and systems to reduce turnaround time.
  • Reduced process bottlenecks by training and coaching employees on practices, procedures and performance strategies.
  • Identified trends in customer marketplaces to develop valuable solutions.
BS: Industrial Scientific Imaging , Expected in 11/2002 to Brooks Institute - Santa Barbara, CA,
: Design And Visual Communications, Expected in to University of California - San Diego - La Jolla, CA

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Resume Overview

School Attended

  • Brooks Institute
  • University of California - San Diego

Job Titles Held:

  • VP of Sales and Marketing
  • Director of Product Management and Technical Sales
  • Technical Services Manager
  • General Manager


  • BS

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