Vp Marketing Resume Example

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Jessica Claire
  • , , 100 Montgomery St. 10th Floor
  • Home: (555) 432-1000
  • Cell:
Professional Summary

Respected Vice President of Marketing with 30-year track record in manufacturing/active market, leading successful marketing departments and branding initiatives. Creating the full circle from conception to launch, it has been a privilege to see this journey through. As a co-founder of the Balega brand, we sold our business to Implus in 2015 and remained on contract in an advisory capacity until June 2021. It has been a great personal learning experience and we have doubled the brand revenue in the past 5 years.

  • Product and Service Specification
  • Marketing Program Management
  • Relationship Building
  • Strategic Marketing
  • Detail-Oriented
  • Pricing Strategies
  • Product Promotion
  • Brand Messaging
  • Promotional Events
  • Social Media Campaigns
  • Public and Media Relations
  • Performance Evaluations
Work History
VP Marketing, 08/2015 to 06/2021
VertaloNew York, NY,
  • Continually evaluated marketplace trends and oversaw gathering of competitive intelligence within markets and across service lines.
  • Oversaw development of traditional and social media marketing campaigns to drive sales and customer engagement.
  • Managed branding campaigns and event marketing initiatives in print, video, web and social media.
  • Developed overall marketing strategy and support implementation for the Balega Brand across entire business.
  • Organized trade show events - overall look and appearance of booths and coordinated all internal departments.
  • Developed strategies to incorporate PR and media to further enhance brand and build market share.
  • Develop strategies with advertising agency to continue pushing brand persona to new heights.
  • Developed and strengthened business partnerships at all levels.
  • Increased market awareness and penetration through development of creative collateral.
  • Drove company branding efforts to increase market presence and brand recognition.
  • All NPD, design and development of product ranges.
  • Oversaw account budgets, internal billings and monthly P&L to achieve financial goals.
VP Sales and Marketing, 02/2015 to 02/2020
Falke USACity, STATE,

At the time as VP Marketing for Balega/Implus, part of our negotiation during the sale of our Balega business was that I would continue my involvement and activities with the privately family owned Falke Group out of Germany.

Falke is a high end textile manufacturer and has major market dominance in Germany and other European countries.

My role involved the following:

  • Conducted research to analyze customers' behavior, including preferences, trends and purchasing habits.
  • Completed in-depth reviews of market conditions and customer preferences for fine hosiery and knitted products.
  • Developed technical and non-technical marketing presentations, public relations campaigns, articles and newsletters.
  • Collaborated with sales team to increase brand awareness and enhance business development by building and maintaining relationships with 10 key accounts.
  • Developed campaigns and specific marketing strategies for clients.
  • Researched, designed, implemented and tracked advertising and public relations activities.
  • Verified single message output by monitoring external branding initiatives.
Co-founder Balega / VP Marketing, 02/2012 to 06/2015
BalegaCity, STATE,

Founded the Balega brand of Performance socks in a crowded space and became the number 1 selling sock in the run specialty channel within 5 years.

Responsible for all marketing and product development.

Marketing, Design and Sales Group Executive, 03/1995 to 12/2011
Falke South AfricaCity, STATE,

Joined as the Marketing Manager and position grew to include heading up the design department, Marketing for the business entity - all divisions as well as sales.

Was part of the Executive Team at time of leaving.

Marketing Management Diploma: Marketing Management, Expected in 11/1998
Institute of Marketing Management - Cape Town South Africa,
  • Awarded Best Student nationwide in Financial Aspects of Marketing
  • Best Student Western Cape in Marketing Strategy
Technical Degree: Public Relations, Advertising, And Applied Communication, Expected in 11/1990
Cape Peninsula University of Technology - Cape Town South Africa,
Photography, Cooking, Travel, Helping underserved with our non-profit foundation and reading.

Photography is one of my passions and for a long time we had a darkroom at home allowing us to develop and create magic.

I find the solitude and the mystique of the darkroom very inspiring and rejuvenates my creativity.

Cooking is a bit like travelling - you can travel around the world through eating different cuisines and you can do this with people, preparing and sharing meals. I love creating experiences and this can be done through cooking. Same goes for reading - I travel the world reading books - I have fallen in love with countries merely by reading books.

When we founded Balega, we wanted more than anything to create a vehicle to give back to the underserved in our community. Running and runners are an incredibly giving community and they love to give back. Our non profit, the Lesedi foundation has and continues to be able to donate therapeutic play parks, pools, a wheelchair friendly bus and a number of scholarships for students for many years running.

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Resume Overview

School Attended
  • Institute of Marketing Management
  • Cape Peninsula University of Technology
Job Titles Held:
  • VP Marketing
  • VP Sales and Marketing
  • Co-founder Balega / VP Marketing
  • Marketing, Design and Sales Group Executive
  • Marketing Management Diploma
  • Technical Degree