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vp marketing resume example with 20+ years of experience

Jessica Claire
  • , , 609 Johnson Ave., 49204, Tulsa, OK 100 Montgomery St. 10th Floor
  • H: (555) 432-1000
  • C:
  • resumesample@example.com
  • Date of Birth:
  • India:
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  • single:
Professional Summary

Respected Vice President of Marketing with 30-year track record in manufacturing/active market, leading successful marketing departments and branding initiatives. Creating the full circle from conception to launch, it has been a privilege to see this journey through. As a co-founder of the Balega brand, we sold our business to Implus in 2015 and remained on contract in an advisory capacity until June 2021. It has been a great personal learning experience and we have doubled the brand revenue in the past 5 years.

Skills
  • Product and Service Specification
  • Marketing Program Management
  • Relationship Building
  • Strategic Marketing
  • Detail-Oriented
  • Pricing Strategies
  • Product Promotion
  • Brand Messaging
  • Promotional Events
  • Social Media Campaigns
  • Public and Media Relations
  • Performance Evaluations
Work History
VP Marketing, 08/2015 - 06/2021
Vertalo New York, NY,
  • Continually evaluated marketplace trends and oversaw gathering of competitive intelligence within markets and across service lines.
  • Oversaw development of traditional and social media marketing campaigns to drive sales and customer engagement.
  • Managed branding campaigns and event marketing initiatives in print, video, web and social media.
  • Developed overall marketing strategy and support implementation for the Balega Brand across entire business.
  • Organized trade show events - overall look and appearance of booths and coordinated all internal departments.
  • Developed strategies to incorporate PR and media to further enhance brand and build market share.
  • Develop strategies with advertising agency to continue pushing brand persona to new heights.
  • Developed and strengthened business partnerships at all levels.
  • Increased market awareness and penetration through development of creative collateral.
  • Drove company branding efforts to increase market presence and brand recognition.
  • All NPD, design and development of product ranges.
  • Oversaw account budgets, internal billings and monthly P&L to achieve financial goals.
VP Sales and Marketing, 02/2015 - 02/2020
Falke USA City, STATE,

At the time as VP Marketing for Balega/Implus, part of our negotiation during the sale of our Balega business was that I would continue my involvement and activities with the privately family owned Falke Group out of Germany.

Falke is a high end textile manufacturer and has major market dominance in Germany and other European countries.

My role involved the following:

  • Conducted research to analyze customers' behavior, including preferences, trends and purchasing habits.
  • Completed in-depth reviews of market conditions and customer preferences for fine hosiery and knitted products.
  • Developed technical and non-technical marketing presentations, public relations campaigns, articles and newsletters.
  • Collaborated with sales team to increase brand awareness and enhance business development by building and maintaining relationships with 10 key accounts.
  • Developed campaigns and specific marketing strategies for clients.
  • Researched, designed, implemented and tracked advertising and public relations activities.
  • Verified single message output by monitoring external branding initiatives.
Co-founder Balega / VP Marketing, 02/2012 - 06/2015
Balega City, STATE,

Founded the Balega brand of Performance socks in a crowded space and became the number 1 selling sock in the run specialty channel within 5 years.

Responsible for all marketing and product development.

Marketing, Design and Sales Group Executive, 03/1995 - 12/2011
Falke South Africa City, STATE,

Joined as the Marketing Manager and position grew to include heading up the design department, Marketing for the business entity - all divisions as well as sales.

Was part of the Executive Team at time of leaving.

Education
Marketing Management Diploma: Marketing Management, Expected in 11/1998
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Institute of Marketing Management - Cape Town South Africa,
GPA:
Status -
  • Awarded Best Student nationwide in Financial Aspects of Marketing
  • Best Student Western Cape in Marketing Strategy
Technical Degree: Public Relations, Advertising, And Applied Communication, Expected in 11/1990
-
Cape Peninsula University of Technology - Cape Town South Africa,
GPA:
Status -

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Resume Overview

School Attended

  • Institute of Marketing Management
  • Cape Peninsula University of Technology

Job Titles Held:

  • VP Marketing
  • VP Sales and Marketing
  • Co-founder Balega / VP Marketing
  • Marketing, Design and Sales Group Executive

Degrees

  • Marketing Management Diploma
  • Technical Degree

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