19 years experiences in retail as top of marketing dept., with top rank retailers including Siam Makro, PowerBuy Thaiwasadu.
Acting as spoke person for PowerBuy and Thaiwasadu, for PR and crisis. Good relationship with Thailand top medias.
7 years experiences as Country Manager of the first Mail Order in Thailand, which head quarter in Singapore.
Strong commitment to company objectives, Strategic thinker with sound judgment. High creativity and marketing mindset.
Excellent communication skills both written and speaking.
Capable of managing multiple projects in a fast paced and high pressure environment. Well team building , and ability to create team commitment and motivation.
Prefessional appearance and presentation skills
Skill Highlights
Strong in Retail marketing management, driving team for goal achievement.
Set annual Plan for sales promotion, financial promotion, event marketing and marketing communication both traditional and on line.
Coordinating/ negotiating with financial partners (credit cards), for win-win solution.
Stronger branding to be top of mind position
Finding out who the real target customer, the key driver , by working with researcher
Implement what find-out, monitor the result,
Core Accomplishments
Build PowerBuy brand to be Top of mind, and no.1 Electricity retailer in Thailand.
Create new Era of financial payment method in Thailand Electronics retailer, Eg. 0% installation, hire purchase activation. For win-win solution with each financial partners.
PowerBuy Expo as the leading Electronics Event in Thailand
Key Responsibilities: Manage Marketing budget 250 mb annually, for marketing activities for both traditional and online media, to achieve 20000 mb sales target Plan and propose annual Sales promotion, financial promotion, coordinate with buyers , operation.
Implementation and supervision of plan and procedures to stores.
Stronger TWD branding, in-store and outside medias, both Bangkok and Upcountry.
Manage Thai card database, which composed of Contractor and Homeowner, plan to increase traffic and ticket value Develop/ improve TWD website Grand opening new store activities, PR and CSR to insure the awareness in the catchment area.
VP marketing, 01/2004 - 01/2015 Vertalo – , ,
Key Responsibilities: Develop marketing plan, strategy , medias to achieve 20000 million baht in sales target Execute effective communication mix including above and below-the-line, digital medias strategies, product content and platform.
Building PWB brand to be Top of Mind of Electricity in consumer mind.
Coordinate with buyer and suppliers, for developing marketing campaign, and operation to execute at store level.
Coordinate with top Credit card, for the financial plan/ promotion to the customers.
Also negotiate a good deal or rate of each banks to suppliers.
Execute financial promotion of PowerBuy, to be the leader in electronic market.
Leader role of PowerBuy expo and other category event, to achieve the sales target, under pwb brand umbrella.
Coaching team on all working processes.
Supervision and coordinate with Agencies in developing communication model, IMC materials and media plan.
Participate in product development, competitor's analysis, business plan, budget and any other brainstorm session with other business units.
Senior marketing manager Head of Marketing, 1996 - 2004 Kayak – Stamford, CT, Thailand
In charge of Makro mail, by coordinating with buyers.
Support them the CRM details to sourcing the right items Makro Database management- to activate the non-active member.
Theme setting, Production of Makro mail, control production and artwork Responsible for Grand opening activities, coordinating with advertising agency for all communication to create brand awareness in the location Mail Order Gallery (Thailand) co., ltd.
Country Manager, 1990 - 1996 Mail Order Gallery (Thailand) – City, STATE,
In charge total company business, coordinating with Singapore Head Quarter.
Coordinate/ negotiate with leading financial institutions, customer profile selection, sending direct mail to selected card members.
Responsible for annual sales target, control aging, obsolete stock, set clearance sales.
Education
BBA: Marketing, Expected in 2014 - Assumption University - Huamark, Bangkok GPA:
Customer Relation Management Coaching & Feedback Skills Time Management & Priority Setting Strategic Innovation & Creative Thinking Integrated Marketing Communication
Master of Science: , Expected in 2014 - Chulalongkorn University - , GPA:
Richard Ellis- Marketing Executive
*Part time lecturer - Marketing Management, Advertising Management: , Expected in 2004 - Assumption University and Bangkok University - , GPA:
BBA: marketing, Expected in - - , GPA: marketing
MBA: , Expected in - Assumption University ( ABAC) - , GPA:
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School Attended
Assumption University
Chulalongkorn University
Assumption University and Bangkok University
Assumption University ( ABAC)
Job Titles Held:
VP marketing
VP marketing
Senior marketing manager Head of Marketing
Country Manager
Degrees
BBA
Master of Science
Richard Ellis- Marketing Executive
*Part time lecturer - Marketing Management, Advertising Management
