VP, Marketing Resume Example
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VP, MARKETING
Professional Summary
Results-oriented [Industry] executive with demonstrated record of accomplishment in streamlining operations, increasing profits and maximizing market penetration. Decisive leader promoting operational improvements, market expansion and positive corporate culture as keys to success.
Skills
- Relationship building and retention
- Relationship building
- Business planning
- Negotiation
- Business Development
- Presentations
- Copywriting expertise
- Targeted marketing
- Customer and employee rapport
- Strategic Planning
- Communications management
- Consulting
- Market Analysis
Education
CornellCity06/2020Master's Level Certificate: Digital Marketing: Marketing
University of Central MissouriCity01/2001Bachelor of Science
Double Minor: Advertising & Public Relations
Certifications
ADKAR Change Managment
Work History
Defense Storm- VP, Marketing
Seattle , WA02/2018 - Current
Seattle , WA02/2018 - Current
- Increased company growth through effective collaboration with sales and marketing departments.
- Worked within budget parameters to develop and implement marketing strategies by analyzing key data and consumer demographics, increasing [Type] revenue by [Number]% over [Timeframe].
- Collaborated with sales team to increase brand awareness and enhance business development by building and maintaining relationships with [Number] key accounts.
- Led operational team of [Number] in creation, roll out, and management of new product lines, including highly successful [Type] platforms and billing systems which grew revenue by $[Amount] in one year.
- Orchestrated positive media coverage and stakeholder relations as public face of [Type] company.
- Evaluated product development strategy effectiveness and prepared alternative approaches to exceed goals.
- Assisted in development of products and services previously unrepresented in [Type] industry to increase shares in new markets by [Number]%.
- Attended tradeshows and client meetings, promoting company brand and building rapport with prospects and partners.
- Established performance goals for [Type] department and provided methods for reaching milestones.
- Spearheaded cross-functional initiatives across [Type] and [Type] departments to achieve business goals for bottom-line profits.
- Increased efficiency by analyzing data and maximizing opportunities for improved productivity across several areas.
- Identified opportunities to improve business process flows and overall departmental productivity.
- Conducted research to analyze customers' behavior, including preferences, trends and purchasing habits.
- Tracked various product sales and costs by analyzing and entering sales, business data and expenses.
Bertelsmann- Chief Marketing Officer
Valencia , CA06/2016 - 06/2017
Valencia , CA06/2016 - 06/2017
- Developed strategies to incorporate PR and media to further enhance brand and build market share.
- Coordinated teams of design and implementation professionals to manage all project objectives.
- Developed and strengthened business partnerships at all levels.
- Directed marketing projects at all stages, including conceptual planning, schedule management and final implementation.
- Consulted with [Type] and [Type] departments to manage marketing initiatives promoting [Product or Service].
- Executed optimal sales strategies to achieve commercial goals for [Location] market.
- Built and strengthened strategic relationships with vendors, advertising agencies and leading [Industry] partners.
- Mentored local personnel on best practices and protocols to maximize productivity.
- Developed creative sales tools, including presentations, trend reports, kitted assets, and product data sheets.
Two West, Inc.- CMO
City , STATE01/2005 - 06/2016
City , STATE01/2005 - 06/2016
- Developed strategies to incorporate PR and media to further enhance brand and build market share.
- Saved company $[Amount] by negotiating advertising and commercial sponsorship contracts.
- Increased consumer retention by [Number]% by reactivating dormant consumers through [Type] retention campaigns.
- Coordinated teams of design and implementation professionals to manage all project objectives.
- Increased market awareness and penetration through development of creative collateral.
- Mitigated risks by staying current on changes in federal and state laws and communicating those changes to team members.
- Oversaw account budgets, internal billings and monthly P&L to achieve financial goals.
- Developed and strengthened business partnerships at all levels.
- Directed marketing projects at all stages, including conceptual planning, schedule management and final implementation.
- Consulted with [Type] and [Type] departments to manage marketing initiatives promoting [Product or Service].
- Worked with marketing teams to create, deploy and optimize effective campaigns for [Industry] clients.
- Oversaw preparation of marketing copy, images, videos, emails and other collateral.
- Leveraged industry trends and competitive analysis to improve customer relationship building.
- Built brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Compiled product, market and customer data to forecast accurate sales and profit projections.
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Resume Strength
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- Measurable results
- Strong summary
- Typos
Resume Overview
School Attended
- Cornell
- University of Central Missouri
Job Titles Held:
- VP, Marketing
- Chief Marketing Officer
- CMO
Degrees
- Master's Level Certificate: Digital Marketing : Marketing
Bachelor of Science
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