VP, Marketing Resume Example Harbor Industries

Lou

Thurmon Shonka

Professional Summary

Results-oriented [Industry] executive with demonstrated record of accomplishment in streamlining operations, increasing profits and maximizing market penetration. Decisive leader promoting operational improvements, market expansion and positive corporate culture as keys to success.

Skills

Relationship building and retention
Relationship building
Business planning
Negotiation
Business Development
Presentations
Copywriting expertise

Targeted marketing
Customer and employee rapport
Strategic Planning
Communications management
Consulting
Market Analysis

Education

CornellNew York06/2020Master's Level Certificate: Digital Marketing: Marketing

University of Central MissouriMissouri01/2001Bachelor of Science

Double Minor: Advertising & Public Relations

Certifications

ADKAR Change Managment

Work History

Harbor Industries- VP, Marketing
Remote Office: Omaha, NE02/2018 - Current

Increased company growth through effective collaboration with sales and marketing departments.
Worked within budget parameters to develop and implement marketing strategies by analyzing key data and consumer demographics, increasing [Type] revenue by [Number]% over [Timeframe].
Collaborated with sales team to increase brand awareness and enhance business development by building and maintaining relationships with [Number] key accounts.
Led operational team of [Number] in creation, roll out, and management of new product lines, including highly successful [Type] platforms and billing systems which grew revenue by $[Amount] in one year.
Orchestrated positive media coverage and stakeholder relations as public face of [Type] company.
Evaluated product development strategy effectiveness and prepared alternative approaches to exceed goals.
Assisted in development of products and services previously unrepresented in [Type] industry to increase shares in new markets by [Number]%.
Attended tradeshows and client meetings, promoting company brand and building rapport with prospects and partners.
Established performance goals for [Type] department and provided methods for reaching milestones.
Spearheaded cross-functional initiatives across [Type] and [Type] departments to achieve business goals for bottom-line profits.
Increased efficiency by analyzing data and maximizing opportunities for improved productivity across several areas.
Identified opportunities to improve business process flows and overall departmental productivity.
Conducted research to analyze customers' behavior, including preferences, trends and purchasing habits.
Tracked various product sales and costs by analyzing and entering sales, business data and expenses.

Sandbox Group LLC (formerly Two West, Inc.)- Chief Marketing Officer
Kansas City, MO06/2016 - 06/2017

Developed strategies to incorporate PR and media to further enhance brand and build market share.
Coordinated teams of design and implementation professionals to manage all project objectives.
Developed and strengthened business partnerships at all levels.
Directed marketing projects at all stages, including conceptual planning, schedule management and final implementation.
Consulted with [Type] and [Type] departments to manage marketing initiatives promoting [Product or Service].
Executed optimal sales strategies to achieve commercial goals for [Location] market.
Built and strengthened strategic relationships with vendors, advertising agencies and leading [Industry] partners.
Mentored local personnel on best practices and protocols to maximize productivity.
Developed creative sales tools, including presentations, trend reports, kitted assets, and product data sheets.

Two West, Inc. - CMO
Kansas City, Missouri01/2005 - 06/2016

Developed strategies to incorporate PR and media to further enhance brand and build market share.
Saved company $[Amount] by negotiating advertising and commercial sponsorship contracts.
Increased consumer retention by [Number]% by reactivating dormant consumers through [Type] retention campaigns.
Coordinated teams of design and implementation professionals to manage all project objectives.
Increased market awareness and penetration through development of creative collateral.
Mitigated risks by staying current on changes in federal and state laws and communicating those changes to team members.
Oversaw account budgets, internal billings and monthly P&L to achieve financial goals.
Developed and strengthened business partnerships at all levels.
Directed marketing projects at all stages, including conceptual planning, schedule management and final implementation.
Consulted with [Type] and [Type] departments to manage marketing initiatives promoting [Product or Service].
Worked with marketing teams to create, deploy and optimize effective campaigns for [Industry] clients.
Oversaw preparation of marketing copy, images, videos, emails and other collateral.
Leveraged industry trends and competitive analysis to improve customer relationship building.
Built brand awareness and generated leads while managing internal and external marketing campaigns and programs.
Compiled product, market and customer data to forecast accurate sales and profit projections.

Resume Overview

Companies Worked For:

Harbor Industries
Sandbox Group LLC (formerly Two West, Inc.)
Two West, Inc.

School Attended

Cornell
University of Central Missouri

Job Titles Held:

VP, Marketing
Chief Marketing Officer
CMO

Degrees

Master's Level Certificate: Digital Marketing : Marketing
Bachelor of Science

VP, Marketing Resume Example

Resume Score: 80%

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