vp dmm kids apparel baby gear toys resume example with 20+ years of experience

Jessica Claire
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Effective leader with diverse retail experiences, encompassing multiple categories in both merchandising and planning. Consistent history of achieving results through optimization of category and trend opportunities, development of strong organizational and vendor partnerships and identification of internal talent. Strong corporate citizen, with extensive support of recruitment and mentoring, internal diversity initiatives, and community organizations.

  • Critical Thinking
  • Strategic Planning and Execution
  • New Business Opportunity & White Space Development
  • Private Brand Development
  • Effective Communicator and Public Speaker
  • Leadership and People Development
  • Stakeholder Management
  • Business Growth and Marketing Strategies
VP DMM Kids Apparel, Baby Gear & Toys, 07/2018 to Current
Nordstrom/Nordstrom RackCity, STATE,

Currently hold full responsibility for merchandising , customer strategy and planning operations across stores and digital. Currently lead a team of 150 across buying, planning, allocation & private brand to deliver a best in class Kid's assortment.

♦ Consistent year over year growth & bottom-line profitability flow through improvement across stores and online.

♦ Developed & implemented across Nordstrom building blocks of a product and customer strategy. Grounded in 3 core Principles: Nordstrom Context, Customer Priority & Product as Service.

♦ Partnered with Boston Consulting Group to develop a customer and category framework to define how Nordstrom product categories uniquely combine and balance each other in ways not considered before. Combining the art of Nordstrom retail and the science of data driven decisions to drive market share and improved margins.

♦ Developed and introduced a Kid's Moments That Matter Event Calendar to focus Buy Teams to deliver the right product assortment at the right time with strong storytelling across all key milestone moments in the customer journey.

♦ Drove the rebranding of Kid's Private Brand offer to have a more focused DNA by brand to drive a more intentional offer and fill a white space within Kids.

♦ Partnered with internal teams to unlock new capabilities of getting product in front of the customer with minimizing inventory liabilities & improving bottom line profitability. Worked with teams to develop several alternate inventory models to include Concession, Consignment, whole session & empowered dropship based on brand & customer requirements.

VP DMM, Kids/Lingerie/Women's Apparel, 06/2016 to 06/2018
Nordstrom RackCity, STATE,

Recruited by Nordstrom CMO to return to Nordstrom to lead the evolution of The Rack banner. Joined Nordstrom Rack as the VP DMM supporting stores and on-line in Kid’s, Lingerie, and Women’s Coats/Active/Swim businesses. Identified immediate opportunities to drive private brand in Kid’s and Lingerie, edit supplier base in Kid’s, and drive emerging Women’s Active business.

♦ In Kid’s, drove Private Brand to 20% contribution, replacing market labels, delivering exclusive product at higher gross margin.

♦ Conceived and implemented a planogram store model that standardized all merchandising flow and fixture requirements making it easy & simple for the stores to execute and for customers to shop.

Director of Merchandising Kids, 06/2013 to 05/2016
ZulilyCity, STATE,

Led the Kid’s merchandising team, over-seeing over $350M in annual net sales. Directly supported a team of 10 Merchandise Managers. Charged with developing the Kid’s merchandise strategy; driving the development and management of the flash event calendar; building strong market relationships to ensure continuity of product availability; and the on-going development of internal talent.

♦ Improved flash event productivity by 25% per event by driving key brands across all size ranges and genders. Elevated the daily merchandise experience to develop thematic events, with the expectation of two $1M events per day.

♦ Identified and implemented opportunities to improve the customer experience. In partnership with key suppliers, identified opportunities for consignment and drop ship, with the goal of ensuring delivery within 72 hours of customer order. Drove these initiatives to 30% of total Kid’s demand in 2015, vs. less than 10% in 2014.

Planning Manager Women's Accessories & Home, 06/2010 to 06/2013
NordstromCity, STATE,

Led the financial and merchandise planning responsibilities for $300M in Accessories and Home categories for Nordstrom stores and digital channel. Strategically partnered with the Merchandise Manager to build regionally relevant assortments that drove the Nordstrom modern customer opportunity. Partnered with the regional store teams to ensure sales, assortment and inventory alignment by location. In partnership with the digital team, ensured appropriate allocation supported the digital growth strategy.

♦ Identified significant volume opportunity in the 18-34 year-old customer segment. Partnered with the Merchandise Manager and key suppliers to develop an assortment and financial plan that supported this strategy. Drove an incremental $21M in volume at a margin rate of 300 basis points above the division average.

♦ Redefined and evolved the Home business from a one dimensional, basic bed and bath offer by introducing new categories in store and on-line. Partnered with corporate visual team on presentation of these new categories to create an in-store environment that was engaging and exciting to the customer.

VP DMM Junior Sportswear & Women's, 06/2009 to 06/2010
Macys Department StoreCity, STATE,

Led the strategic direction for $350M Junior Sportswear and Women’s Swimwear businesses in 190 doors. Responsibilities included identifying long-term strategies to maximize both Macy’s brand strength as well as the regional “My Macy’s” Northwest specific opportunities; clear communication of this vision to the organization to build support and guarantee consistent execution; and on- going review of talent to ensure that the right people were in place to deliver maximum results.

♦ Developed an initiative built around an “edit and elevate” strategy to maximize Macy’s West core competencies. Implemented a key item strategy utilizing a style-out process and minimum presentation models to create critical mass and dominant presentations on the floor.

Drove consistent year over year growth & bottom-line flow through improvement across stores and online.

♦ Built strong relationships with the Planning organization to ensure consistent presentation of the merchandising vision in all Macy’s West doors.

VP DMM Junior Sportswear , 06/1999 to 02/2008
Macys Department StoreCity, STATE,

Led sales, gross margin and seasonal planning for $85M in 55 doors. Coached Buyers to develop assortments that supported the needs of the customer, while achieving the financial objectives of the merchandise division.

♦Supported a team of 20 across buying and planning. Placed great emphasis on succession planning and identification of internal talent. Promoted a buyer to DMM.

♦ Worked with buying teams to identify, maximize and exploit big ideas through in-store presentation and marketing. Consistently led the corporation as the leader in identifying and directing a new idea or trend that would be adopted by the other divisions within Macy’s.

VP DMM Fashion Accessories, 02/1999 to 02/2006
Macys Department StoreCity, STATE,

Key emphasis placed on working with the Planning organization to develop assortment plans that supported an overall strategy of in-stock positioning for key merchandise categories, key items and vendors. Consistent focus on jewelry and watch vendor case-line flow, fixture capacity and presentation models. Partnered with Planning, Stores and Corporate teams to quickly identify sales and gross margin opportunities.

♦ Identified and developed a 3 year Accessories Intensification Strategy to maximize results and presented this strategy to Senior Merchants within the organization.

♦ Developed strategic alliances with core vendors to include capital support, additional marketing, vendor coordinator support and exclusive product.

♦ In 4 years grew annual comp store sales by $16M

Education and Training
Bachelor of Arts: Business Administration And Management, Expected in to Brooklyn College of The City University of New York - Brooklyn, NY
Bachelor of Science: Retail Marketing, Expected in to New York University - New York, NY

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Resume Overview

School Attended

  • Brooklyn College of The City University of New York
  • New York University

Job Titles Held:

  • VP DMM Kids Apparel, Baby Gear & Toys
  • VP DMM, Kids/Lingerie/Women's Apparel
  • Director of Merchandising Kids
  • Planning Manager Women's Accessories & Home
  • VP DMM Junior Sportswear & Women's
  • VP DMM Junior Sportswear
  • VP DMM Fashion Accessories


  • Bachelor of Arts
  • Bachelor of Science

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