VP, Director Resume Example
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VP, DIRECTOR
Professional Summary
Multi-faceted, efficient & reliable media professional with many years of experience negotiating, creating partnerships and overseeing a team. Diversified skill sets covering media buying, client relations, writing, account management and project management. Team-builder with a positive, can-do attitude, using original and independent thinking to assist management and other members of staff in formulating and executing business strategies, enhance client satisfaction, build positive customer relationships, improve profitability and support the development of additional business opportunities.
Work History
Bmo Harris - VP, DirectorGreendale , WI03/2005 - 04/2005
- Out of Home and Print Media www.ICON-intl.com Direct a team of Media Buyers thru the planning and buying process for Out of Home and Print Media (Previously included Digital Media prior to re-org) Co-Managed entire department, which resulted in almost tripling OOH billings over 3 years under our lead Shifted department away from execution only accounts to planning accounts Key accounts within department have been Norwegian Cruise Line, Hooters, Foxwoods Resort and Casino, Bacardi, Pernod Ricard, MasterCard, Monro, JCPenney, Vonage, DelMonte Managed media planning and purchases in both Out of Home and Print Media for ICONs largest Cruise account, Norwegian Cruise line Increased NCLs billings from $760k annually to $4MM Worked on team that secured a win for creative that ran in 2019 Cultivated relationships with Agency Partners to form new revenue stream for ICON outside of traditional Barter accounts Upheld department profit margins during periods of growth and decline Collaborated with ICON sales staff to develop new business pitches Worked with Marketing Department to fully explain our departments capabilities in literature provided to prospects Attended client meetings regularly and provide clients with detailed summaries of their media purchases by the Media Department Developed and maintained relationships with Publishing and Out of Home companies including but not limited to, Meredith Corporation, Conde Nast, Clear Channel Outdoor, Outfront Media, Alchemy Media, Big Outdoor, Colossal Media, JC Decaux.
- Visited key markets where OOH is purchased and provide informed POV on media seen Represented ICON at key conferences and industry events Provided clients with high level of customer service, constantly communicating and providing information necessary to keep them focused on their investment with ICON Maintained relationships with media sales staff and various advertising agencies during print campaign Regularly presented our departments capabilities to clients, agencies and prospects Continually educated vendors on the importance of Barter and the benefits of working with ICON, including creating trade partnerships Negotiate vendor agreements to leverage cost of media with unique barter opportunities.
Chernoff Newman - Media BuyerCharleston , SC04/2001 - 03/2005
- Www.activeinternational.com Negotiate and execute buys for clients including Home Depot, Konami, McCormick, Majesco and Samsonite Create media plans for clients such as Oneida, Pentel, Kiawah Island and AT Cross Regularly travel to secure new business with Account Management and Sales teams Negotiate and secure Added Value and Planning Discounts Consistently exceed departmental goals with regard to performance and profit Maintain relationships with media sales staff and clients during print campaign Initiate barter relationships with publications by extolling the benefits of Active Media's Services Supervise and train Print Media Assistants Guide Junior Buyers through the process of generating trade agreements with publications Initiate and complete RFP process for over 15 Active Media Clients Regularly provide research materials to entire department in an effort to analyze media spends and increase overall leverage on media Easily manage a diverse and demanding workload.
TD Waterhouse Investor Services, TDWaterhouse.com - Account Manager/Broker TraineeCity , STATE08/1999 - 04/2001
- Worked at reducing the risk exposure to the firm by analyzing equity and equity option trades Coordinate training of Brokers and Trainee Liaison between Branch Managers and Brokers Main contact for communication between national branches of TD Waterhouse and main office in NYC Develop spreadsheets to detail errors generated by brokers Record trade disputes between brokers and clients and recommended settlement Present weekly updates to upper management Organize department and created a workflow system that increased efficiency Manage support line and easily communicated solutions to customers with technical problems.
Skills
- Basic Mac
- Microsoft Word/Excel Windows
- Account Management
- Advertising
- Billings
- Conferences
- Client Meetings
- Clients
- Customer service
- Mac
- Marketing Materials
- Media planning
- Networking
- New Business
- Deck Creation
Education
Iona CollegeCity, StateBA: Mass Communications
Rockland Community CollegeCity, StateAssociate of Arts: Mass Communications
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Resume Overview
School Attended
- Iona College
- Rockland Community College
Job Titles Held:
- VP, Director
- Media Buyer
- Account Manager/Broker Trainee
Degrees
- BA : Mass Communications
Associate of Arts : Mass Communications
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