vp content strategist user experience design resume example with 20+ years of experience

Jessica Claire
  • , , 609 Johnson Ave., 49204, Tulsa, OK 100 Montgomery St. 10th Floor
  • H: (555) 432-1000
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  • Date of Birth:
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  • single:

I am a content design lead and director for digital experiences for high-visibility digital products, and specialize in investing, financial health, and financial education content. I'm a firm believer in design-thinking methodology, and I love collaborating with design and product teams to ensure our digital properties are easy to use, relevant, and helpful to customers, and in compliance with legal and accessibility standards.


• Deep familiarity with user-centered design, usability, and accessibility principles
• Expertise in financial services, specifically financial health and education, credit health, investing, and UDAAP and SCRA regulations

• Superb communication skills, able to clearly articulate design rationale, problem statements, and how content supports design and delivers on the experience

• Content strategy development, including mobile-first, gamification, and content-first approaches
• Exceptional presentation skills, delivering CX strategies to senior-level management and conference audiences
• Public speaking, personas and design-thinking methodology

• Leadership, mentoring, governance, team guidance, influence and definition of user experience

VP, Content Strategist, User Experience Design, 09/2012 - Current
Targeted Victory Arlington, VA,

- Develop and articulate strategies and detailed content strategies for projects across the enterprise
- Clearly articulate design decisions and rationale to senior leadership

- Conduct content audits and develop new site maps, often reducing page counts by 50-80%

- Serve as content strategy lead for the public site, supporting a large team of content strategists

- Develop content frameworks, hierarchies, and sitemaps
- Use consumer personas, task models, and user journeys to define content strategy

- Serve as SME on steering committees to provide the digital experience POV
- Measure content effectiveness through user testing and analytics; develop content testing methods
- Influence the practice of content strategy combined with customer advocacy to influence stakeholders
- Lead design reviews with senior leadership and legal partners

- Measure the effectiveness of content through user testing and analytics; develop content testing methods

- Write content for numerous platforms within the Wells Fargo ecosystem

- Led experience design team in multiple public site projects to significantly increase account-open rates, reduce bounce rates, reduce friction, and increase momentum

- Led multiple design and redesign projects to define the user experience, solve customer pain points, and support business goals

- Served as content director for Wells Fargo’s public site COVID-19 communications effort in 2020

- Led content migration of public site to CMS, as well as mobilization of public site content

- Founded Experience Design team’s Content Strategy Community of Practice to ensure team-member support across large XD team

- Serve as SME on steering committees to provide the digital experience POV

- Developed in-house review framework, to ensure consistency in the end-to-end experience
- Developed and led in-house training on the public site CMS; onboard and support managed resources
- Content strategy lead and content director for the Wells Fargo Greenhouse app; defined voice and tone, which ultimately informed the Wells Fargo Brand voice and tone
- Developed content standards for mobile app gamification

Content Strategist, Advertising, 03/2009 - 08/2011
Cisco City, STATE,

• Program/advertising manager, One Million Acts of Green Campaign launched in U.S. in 2009, Korea in 2010

• Web content strategist, editorial lead for Human Network campaign and "Together" video campaign

• Producer for international Human Network video campaign

• Managed creative, advertising, and agency relationship for Small Medium Business segment

Content Strategist, Web Marketing, 11/1998 - 03/2009
Cisco City, STATE,

• Helped leadership team establish the practice of content strategy at Cisco
• Worked closely with UI designers and the web marketing team to ensure consistent user experience

• Web content strategist for Small Business, Network Security, Customer Advocacy, Industry segments
• Developed end-user personas, to understand who was using the site and better communicate with them
• Writer and developer, Cisco’s first Web Marketing style guide
• Created content for BizWise and TechWise monthly newsletters; developed, produced, and hosted “Innovators Podcast Series” for Small Business segment
• Vendor and budget management for Content Strategy editorial staff

Education and Training
: Creative Writing , Expected in
Stanford University - Stanford, California,
Status -

1996 - 1998

Bachelor of Science: Mass Communications , Expected in 06/1995
San Jose State University - San Jose, CA
Status -
: Photography, Expected in
Otis Art Institute - Los Angeles ,
Status -
Activities and Honors

2018 Wells Fargo Star Champion

2020 Golden Spoke award winner

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Resume Overview

School Attended

  • Stanford University
  • San Jose State University
  • Otis Art Institute

Job Titles Held:

  • VP, Content Strategist, User Experience Design
  • Content Strategist, Advertising
  • Content Strategist, Web Marketing


  • Some College (No Degree)
  • Bachelor of Science

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