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vp branded operations and production resume example with 15 years of experience

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Jessica Claire
, , 100 Montgomery St. 10th Floor (555) 432-1000, resumesample@example.com
Summary

Entrepreneurial and results-oriented operations professional with 18+ years of success in the Advertising, Media and Marketing industries, building ecosystems that balance profitability, great work, and client satisfaction. Effective at forming partnerships across diverse stakeholders and improving efficiency in complex organizations. An inclusive team leader and successful manager of large, geographically dispersed teams. By combining analytical, creative, and practical approaches, possess the ability to identify opportunities for improving processes, reducing costs, developing innovative solutions, and generating new revenue streams.

Skills
  • Scope Development and Management
  • Leadership and People Development
  • Budgeting & Financial Oversight
  • Resource Management, Allocation and Planning
  • Project Management
  • Workflow Process, Tools & Systems Design
  • Video, Photo, Digital and Print Production Process
  • Change and Growth Management
  • Operational Analysis
  • Vendor & Contract Management
Experience
05/2020 to 12/2022 VP, BRANDED OPERATIONS AND PRODUCTION Mcdonald's Corporation | Stamford, CT,

Managed the Operations and Production Management teams. Worked cross-functionally with Sales, Marketing, Finance and Legal to efficiently scale operations for the BDG branded content division, delivering creative content for TikTok, Facebook, Instagram and YouTube.

  • Increased team productivity, delivering 60+ campaigns per quarter and $31MM in yearly revenue – a 25% increase in output with no net increase in staffing for 2022.
  • Revamped the presale pricing, scoping and pre-to-post transition processes, improving scope alignment and reducing post-sale cost overruns and resource burn – ultimately delivering campaigns at 15% under budget on average, for a $400K savings in 2022.
  • At Some Spider, built operations infrastructure from ground up including resource management, and capacity planning, project management, operational reporting, financial tracking, presale and post sale workflows and production best practices.
02/2018 to 01/2019 OPERATIONS CONSULTANT Merieux Nutrisciences Corporation | Cypress, CA,
  • Developed Operations infrastructure for a new in-house agency and production studio including staffing strategy, capacity planning, systems, workflows and process design.
03/2018 to 09/2018 CONSULTANT General Manager (Acting) Coherent Corp | Richmond, CA,
  • Tasked with providing temporary leadership to an integrated creative and custom-content team, supported the daily marketing requirements of The Wall Street Journal and Dow Jones brands.
  • While overseeing the monthly delivery of 400 projects and 2000 assets across video, web, print, digital, social, and display, managed downsizing efforts resulting from a loss of contract and reduced scope of work.
07/2016 to 01/2018 VP, BRANDED OPERATIONS BuzzFeed | City, STATE,
  • Directed the Resourcing, Project Management, Video Production and Design/Photo teams for the Branded Content division
  • Responsible for quarterly delivery of 500+ assets and $50M in yearly revenue
  • Managed 6 direct and 75 indirect reports across LA and NY
  • Responsible for pre-sale through post-sale workflow, partnering with Sales to redesign the pre-sale process, leading to faster turnarounds and higher quality, more successful pitches
  • To give BuzzFeed the ability to measure true program margins, built a cost calculation and measurement system using quantitative and qualitative data and analysis.
09/2012 to 03/2015 OPERATIONS LEAD Enso | City, STATE,
  • Built the operational framework for social-impact agency from the ground-up to support it's growth, development and evolution from its 6th month into its 4th year
  • Accountable for all aspects of agency operations: Annual agency planning, Creative, Production and Financial Operations, responsible for $12MM P&L
  • Implemented workflow management tools, developed pricing model and project cost tracking system enabling the company to reduce variable staffing costs
  • Responsibility for scope and contract negotiation and the creation of bespoke Client delivery operations.
02/2010 to 01/2012 OPERATIONS DIRECTOR Thelab | City, STATE,
  • Oversaw Production and Project Management for a rapidly growing production studio, helping it pivot from a print and photography based operation to a fully integrated content creation company with creative, film, motion graphics, CGI, SFX, editorial, finishing and print
  • Established best practices and supportive infrastructure
  • Brought together Project Management, Production, IT, Design and Client Services to improve communication, resource utilization, productivity and margins
  • Managed project pipeline, staffing strategy and resource allocation
  • Established BUILD, an embedded integrated production studio on-site at an NYC based creative agency. Responsible for a $500K build-out budget and for designing the operational framework, including systems, technology, workflows and staffing.
05/2009 to 02/2010 CREATIVE PRODUCTION & OPERATIONS CONSULTANT Google Creative Lab | City, STATE,
  • To reduce off-brand creative and production overspend, developed strategic external agency partnerships, and advised Google Marketing teams on best practices to work more effectively with external providers as part of the Creative Lab Agency Team
  • To lower the number of requests from Marketing into the Creative Lab, designed and built an internal knowledge-management tool, making a vast quantity of disparate yet valuable content findable, freeing up valuable creative resources for higher value projects. This tool was designed to be used as a creative resource by Google and YouTube marketing teams globally.
06/2004 to 05/2009 HEAD OF INTEGRATED PRODUCTION BBH | City, STATE,
  • Responsible for Production Operations, staff management and resource utilization, agency and client training, oversight of studio business unit and vendor partnerships
  • Managed 3 direct and 15 indirect reports and $6MM in annual production
  • Built BBH Integrated Production studio: In partnership with heads of Digital and Broadcast Production, combined the best aspects of discipline specific know-how with talent from outside the traditional advertising industry. Resulted in a creative, multi-disciplinary, cross-functional unit with annual combined production budgets of $40MM
  • To eliminate process redundancies and increase clarity and accountability, led cross-departmental process restructuring, working with Heads of Finance, Account Management and Production, resulting in more efficient use of resources and higher client satisfaction.
Education
Expected in 06/2000 to to BFA | Industrial Design Pratt Institute, New York, GPA:
  • Graduated summa cum laude
  • Pratt Circle Award for Academic Achievement
  • Certificate of Excellence Award for Outstanding Merit in Industrial Design
  • IDSA (Industrial Design Society of America) Merit Award Finalist 2000
  • Exhibited in Pratt Show 1998, 1999, 2000
Expected in to to Certificate Of Design (transferred prior to completion) | School of Environmental Design UCLA , Los Angeles, GPA:
  • Exhibited in UCLA Design Show 1996
Additional Experience
  • Media Arts Lab \\ MAL FOR GOOD
  • Weiden + Kennedy
  • Mad Dogs + Englishmen
  • Prestige Auto, Retail, Financial Services, Prestige Fashion, Retail Fashion, CPG,
  • Liquor, QSR, Technology, Telecom, Pharma, Personal Care
  • Google Suite, MS Office
  • Monday.com, Basecamp, Jira, Mavenlink
  • Boostr, Salesforce

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Resume Overview

School Attended

  • Pratt Institute
  • UCLA

Job Titles Held:

  • VP, BRANDED OPERATIONS AND PRODUCTION
  • OPERATIONS CONSULTANT
  • CONSULTANT General Manager (Acting)
  • VP, BRANDED OPERATIONS
  • OPERATIONS LEAD
  • OPERATIONS DIRECTOR
  • CREATIVE PRODUCTION & OPERATIONS CONSULTANT
  • HEAD OF INTEGRATED PRODUCTION

Degrees

  • BFA
  • Certificate Of Design (transferred prior to completion)

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