A dynamic and blessed NBD career with a rich mix of finding new revenue streams through lead generation, sales and marketing, account management and authentic customer service. I utilize key strengths, "street skills" and learned abilities to attain the desired ROI under good or challenging market conditions. I am willing to look at ways to move beyond "what is to what if." Key Strengths:
Leading & Growing a Business
Self-motivated with a call to action
Penetrating New Markets
Account & Client Management
Authentic Customer Service
Flexible to embrace change
Qualifying and Identifying leads
VP09/2014 to CurrentCompany Name
09-01-2014-Present Vanguard Position
Responsibilities: Selected from over 1200 applicants, I am a part of a select group of people who will help launch this large new initiative that challenges teams to develop open source and scalable software that will enable children in developing countries to teach themselves basic reading, writing and arithmetic.
Results: The Global Learning XPRIZE represents the best chance for this generation of children to escape economic despair because it offers the potential for a solution that works, that's scalable, and that can be deployed immediately upon proof of concept. Digital Media Etc 12-15-2013-06-15-2014 VP/Consultant on Digital Dome Media-California & West Coast
Responsibilities: Developed a sales plan for the Projection Dome Division. I introduced, clients, agencies, & companies to this controlled 360º projection dome (used day and night) that includes everything from customized furnishings to stunning motion graphics, cinematic film and chest-thumping music/sound, we handled everything from start-to-finish. I had extensive face to face meetings and presentations.
Clients: Harley Davidson, Polaris, Indian Motorcycles, Corona, Sturgis Bike Rally, Daytona Bike Rally, NASCAR, X-ing Tea, PGA events corporate tents, Black Hills Harley Davidson, Kansas City Speedway;
Results: The two principal owners had "Creative Issues." The company closed and reopened under one principal owner Who's your Caddy 06-01-2013-01-15-2014 VP of National Sales West Coast
Responsibilities: Who's your Caddy was a free mobile golf application that provides for an enhanced GPS system; score cards, video training, club and course details connecting golfers to golf courses. Skill level from novice to scratch golfer, this application would give out free golf Items called "gimmes" which the player could redeem after play. My role was to find New Business to introduce the application to agencies & their clients, or I could present it directly to companies
Clients: Accounts I called upon Comic-Con, Coke, X-ing Teas, Sony, Crackle, Gold Circle Entertainment LA Dental Cosmetic Surgery Plastic surgeons. Latina Business Woman's Association; Susan G Komen; California Tourist Industry, Nike, Calloway, and Acushnet, Bionic The entertainment/movie venues, Dentist, Plastic Surgeons, Paid public service clients, Coke, Sony, Crackle Lottery, No Texting & Driving. Calloway, Nike, Titleist, PGA, Torrey Pines;
Results: COTS-Three-months $27,000.00 x two= $54,000.00-Hispanic.one public service State Lottery- twelve months-$162,000.00 Gambling Addiction: six months-$81,000.00/six months no charge Coke-Geo-Fencing nine-months $112,888.00 Subway Coop Group: twelve months-$19,000.00 Avocado Association-four months -$54,000.00 Promopoles; 06-15-2009-12-31-2011 VP/ Consultant California & West Coast
Responsibilities: Consulted with leasing agent to help secure parking lots for their light poles for POS/POP's advertising: General Growth Malls, Walgreen Pharmacies Von's Grocery Stores, Ralph's Costco Warehouses Set up the purchasing parameters like OOH-25, 50, 75, 100 showings, reach 25% of the population, 50% of population
Clients: McDonald coops, California State Lottery California Avocado Association, California Milk, Sea World, SF Giants, Waitt Foundation Sea World, Movie Amelia Charlotte Bob-Cats, Atlanta Hawks Dallas Cowboys, NAIA Girls National Tournament
Results: New revenues of $24 million dollars were generated. The clients were McDonald's coop, Subway coop. Sea World, No Texting Coke, Dallas Cowboys, NAIA Girls BB National Tournament, Charlotte Bob Cats, and Atlanta Hawks. Waitt Foundation Gold Circle Entertainment Southern California Independent Taxi Association San Diego, Ca.-TLPA: 03-01-2009-06-30-2009 Consultant/New Business Development
Responsibilities: Wrote and executed a business plan where new Partnership Sales and leases could be set up with a revenue-share with local cab owner's by-passing taxi dispatch companies. (Most cases taxi top advertising vendors are contracted by radio dispatch service providers. We work with individual taxi owners for our taxi top advertising campaigns Using a GPS tracking for key traffic and distribution routes. Digital tops were being looked at for delivery method, but put on hold due to costs.
Clients: Native American Gaming Casinos, Miller Coors; McDonalds, SD Padres Baseball, Vons, Match.com, adult beverages
Results: With Revenue share/lease agreement with all parties in place, the projected sales number in place with contracts for the next six months OTE was $750,000.00 for the last half of 2009. LA was on the radar screen for the last of 2009 & into 2010. VP Partnership Sales West Coast/Intran 12-15-2007-08-31-2008 San Diego/Los Angeles, Ca
Responsibilities: Identifying, creating and capturing Partnership Marketing Sales for the company. I maintained & created new marketing partnerships with the southern California ad agencies & directly to the clients. Extensive face to face meetings with existing accounts and new clients in multiple business venues & recorded information into the CRM tool for future business.
Clients: Clients (Coke, Nike, McDonalds, Subway, Del Taco, Chipotle, Time Warner, HBO, Showtime, Hummer, Jaguar, Dell, SF Giants, SD Padres, Ford, Chevrolet, Chrysler, Jeep, Dodge, VW, BMW, Sea World, SD Zoo, Sony Native American Gaming.
Results: Figures included pre-media, production, installation & rental San Diego, Ca. $200,000.00 Los Angeles, Ca. $450,000.00 SVP Partnership Marketing & Sales-WCO 12-15-2006-05-07-2007 San Francisco, Ca.
Responsibilities: Created and implemented a sales and marketing strategy for a privately held Media Company (traditional/non-traditional OOH) in which included traditional and non-traditional forms of OOH. Transit advertising, wraps, shelters, giant wall scapes, and back lit independent outside mall kiosks. I had extensive face to face presentations with new Partnership Marketing Clients, their agencies or directly to clients themselves and their coops. OOH traditional/non-traditional inventory to ad agencies, retailers, clients targeting the 16-35 demographic.
Clients: Ca. Lottery, Coke, Levi. Hummer, California Milk; COTS, Ca.Tourism, SF Giants, SF 49ers, SF Zoo, Avocado Assn; Pechanga Casino, River Rock Casino, Mini-Cooper Budweiser Beer Sea World
Results: Generated new business of $1,100,000.00 OOH Figure includes rental & installation/No Production.
SVP/New Business Development of the Midwest01/2006 to 09/2006Company NameCity, State
Responsibilities Directed and oversaw the organization's Sales and Marketing in the Central Region of the US. Wrote a sales and marketing plan that included sales channels for new revenues for OOH traditional & non-traditional venues Involved in all decisions critical to the organization for the Central region Participated & developed strategic alliances to increase market share through my relationships
Clients: Outdoor Services Inc. Chicago
Outdoor Services Los Angles-
Outdoor Services Inc. /San Francisco
Outdoor Services Detroit -
Outdoor Services Minneapolis
Results: $360,000.00 in New Business Development/I used their proprietary software to track clients
VP Of Sales01/2005 to 01/2005Company NameCity, State
Responsibilities Sold my company to a local media company & agreed to a 5 yr. employment package. River-City Outdoor Advertising 04-15-1984-12-31-1999 Sales/Sales Mgr/Vp of sales/President/CEO/Janitor Sioux City, IA
Responsibilities: Complete P&L responsibility: Sales went from-$235,000.00 to $6,300,000.00
BS: Sales, Management1980Dale CarnegieCity, State, BSUSD-Vermillion, SD 1976-1980 BS-Early Childhood Development-Elementary Education & Special Education in EDU
Developed a sales plan for the Projection Dome Division. I introduced, clients, agencies, & companies to this controlled 360º projection dome (used day and night) that includes everything from customized furnishings to stunning motion graphics, cinematic film and chest-thumping music/sound, we handled everything from start-to-finish. I had extensive face to face meetings and presentations
Sales, Advertising, And Marketing, Business Development, Clients, Marketing, New Business Development, Ooh, Out Of Home, Sales And, San, Storage Area Network, Of Sales, Accounts And, Business Plan, Buying/procurement, Cases, Chrysler, Contracts, Cots, Crm, Customer Relationship Management, Dental, Digital Media, Dispatch, Existing Accounts, Gps, Inventory, Leasing, Marketing Sales, Marketing Strategy, Million, National Sales, Open Source, Point Of Sale, Pos, Projected Sales, Purchasing, Sales For, Sales Number, Sales Plan, Sales West, Training, Increase, Market Share, Marketing Plan, Sales Channels, Account Management, Business Sales, Client Management, Closer, Confident, Customer Service, For Sales, In Sales, Irrigation, Lead Generation, Leads, New Accounts, P/l, Patience, Pricing, Receptionist, Retail Sales, Roi, Sales With, Strategic Selling, Team Building, Wireless, And Sales, Sales Management, Securities
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