Highly motivated and accomplished professional with a proven track record of success in digital marketing, enterprise ecommerce platform advancements and investments, product strategy and execution, supporting small to large scale projects and programs including, but not limited to, scope management, quality management, resource management, schedule management, communications management, and third-party contract management. Focused, dedicated, and skilled in building a vision, conceptualizing compelling consumer experiences, and executing strategies that generate quantifiable results. Hands-on approach to team leadership and direction; excellent communicator and relationship builder. Partners with cross-business functional groups to determine optimal production and creative goals to implement projects that achieve goals while advancing business opportunities.
Highlights for ChildrenColumbus, OhioVP01/2015 to Current
Profit and Loss responsibility for DTC Business as it relates to eCommerce (FY17 Goals: $19MM Acquisition; $27MM eCommerce; $11MM Contribution).
Oversee activities (spend, creative, ROI, partner relationships) for all paid channels (search, social, affiliate, display, email) as it relates to highlights.com marketing tactics.
Responsible for insuring site up-time, delivering responsive consumer experiences (desktop, mobile, and tablet), cart optimization, SEO optimization, A/B testing, and all technology needs related to maintaining a large scale eCommerce platform.
Responsible for the identification, negotiation, and signing of key strategic partnerships (i.e.
Magento, DemandWare, ExactTarget, Yottaa, Monetate, Adobe, Hanapin, BrightEdge, Pepperjam, Criteo) to help grow overall bottom line contribution of eCommerce at Highlights for Children.
Responsible for reviewing methods for long and short range ecommerce planning, forecasting, budgeting, developing, and launching new products.
Responsible for developing and championing a product vision, product strategy, and product roadmap in support of corporate goals and objectives within the context of the end-to-end ecommerce customer experience, including product features, technology investments, partner tools, and order management.
Responsible for identifying and implementing best practices as it relates to recruiting, training, and retaining a world class ecommerce team.
Executive sponsor for newly created two-year professional trainee/intern program responsible for recruitment, curriculum, ongoing program enhancements, and overall program sustainability and maintainability (Program initiated April 2016; Four college graduate hires signed in May 2016; July 2016 start date).
Tween Brands Shopjustice.com and Shopbrothers.comNew Albany, OhioDirector01/2014 to 01/2015
Managed team (mix of full time and contractors) performing Technology, Project Management, Product Management, Operations, Customer Service, and Fulfillment roles.
Responsible for planning, execution, and support of Justice Fulfillment Center relocation to new Ascena Corporate Fulfillment Center in Greencastle, Indiana on April 27, 2015.
Responsible for launching Ship-to-Store pilot (post-holiday 2014) in concert with internal technology and store teams to support Omni-channel initiatives across Tweenbrands and Ascena.
Responsible for vendor evaluation and selection, planning coordination, as well as physical transition of Justice Call Center functions from existing vendor solution to new facility in June/July 2015.
Led operational and financial analysis of key performance indicator (KPI) trends as well as expense variance reporting and analysis.
Developed and maintained positive relationships with internal departments and external vendors.
Walt Disney Parks and Resorts OnlineCelebration, FloridaManager01/2011 to 01/2013
Production - Online and Mobile, Walt Disney World Resort Managed Production staff of 33 Cast, Interns, and Contractors performing Project Management, Product Management, Program Management, Content Management, Marketing, Guest Experience, and Web Producer roles.
Responsible for day to day maintenance and sustainment, live site support, project management, project integration and audits, guest experience enhancements, partner relationship building, and content delivery for Marketing and Sales channels across DisneyWorld.com and Disney World's Mobile suite of products, including all international versions of the DisneyWorld.com site experience (French Canadian, Canadian, Latin America, US Hispanic, UK, and Portuguese).
Managed Special Offers, A/B testing, and optimization efforts across the DisneyWorld.com brand portfolio (1.2 billion in revenues for FY12).
Managed and grew relationships across disciplines (Technology, Project Management, Product Management, Guest Relations, Parks and Resorts, Marketing Partners, etc.) to prioritize and evaluate internal and external budgets, project roadmap, release cycles, feature enhancements, live sites, and marketing initiatives for DisneyWorld.com.
JPMorgan Chase & CoColumbus, OhioSenior Product Group Manager01/2006 to 01/2011
Online and Mobile, Retail Financial Services Developed, executed against, and maintained Retail Consumer/Business Marketing's online discretionary product budget and overall book of work.
Managed product group responsible for the innovation, initiation, evaluation, development, testing, and deployment of Retail Consumer/Business Marketing's online and mobile suite of products and services.
Responsible for developing, evaluating, and initiating project plans, as well as defining roles internally, to support all Chase and Washington Mutual Online merger conversion related initiatives in 2009.
Responsible for all internal and external Washington Mutual conversion related communications as well as all customer facing online enhancements in 2009.
Responsible for strategic and tactical decisions related to day-to-day site operations, including marketing acquisitions, personal banker support and training, site management (public and secure), and customer support.
Oversaw all aspects, including, but not limited to, Search Engine Optimization (SEO), customer experience and usability, site architecture, content management, site metrics, and ad serving for all of Retail Consumer/Business Marketing's online initiatives.
Responsible for planning and deploying Chase.com's first Secure Site for the Spanish Segment in September 2010 through strategic partnerships and key internal system enhancements as a way to open Chase.com to a mass audience.
Built and maintained rapport with representatives from the Chase Corporate Internet Group and Retail IT Group to bridge gaps, strengthen PMO, and ensure Retail Consumer/Business Marketing business objectives met or exceeded expectations.
Conducted ongoing strategic analysis of competitors and marketplace.
Introduced both PMP Certification training and HFI-Certified Usability Analysts training to Retail Consumer/Business Marketing online team in order to increase knowledge and understanding around global principles in Project Management and Usability.
AOL TIME WARNER INCColumbus, OhioSenior Programming Manager01/2001 to 01/2006
AOL Web Properties Oversaw production and implementation of key editorial and business development initiatives for the Netscape Portal Home page, by increasing focus on e-commerce/online/new media solutions as well as product plans to maximize revenue streams in target markets.
Collaborated with channel managers to build daily editorial schedules for the Netscape Portal Home Page while working with internal business and development groups to manage multiple projects simultaneously that affect everyday editorial and business development objectives.
Conceptualized innovative product documentation to transition the Netscape Portal Home Page by utilizing more effective code, increased flexibility, and reduced response time to inquiries.
Directed entire redesign process for the Netscape Portal Home Page, achieving new site launch under budget and ahead of set deadlines.
Organized training sessions to educate internal developers on optimal practices to comply with the Americans with Disabilities Act (ADA).
Acquired new business partnerships for the Netscape Home & Real Estate Channel to strategically grow page views, impressions, and unique views.
Drove strategic industry partnerships through channel programming and development of concise editorial packages with Homestore.com, Meredith, PBS, as well as a variety of Time Warner brands.
Led various technical teams to maintain optimal content and document management processes through daily programming and promotion of the Home & Real Estate Channel, which includes Home & Real Estate, Living, Real Estate, and Special Holidays.
Reviewed market research to analyze current industry advances and develop plans for innovative programming initiatives for TV and Movie Channels on the CompuServe and Netscape brands.
NETSCAPE COMMUNICATIONS CO./AOL TIME WARNER, INCMountain View, CaliforniaProgram Manager/Producer01/2000 to 01/2001
Devised, composed, and produced innovative programming content by working with Interactive Marketing to oversee the project management for multiple channels of Netscape.com and increase online traffic.
Built strong revenue opportunities for the Netscape Business Development team by designing and launching numerous sales and branding packages including Holiday, Mother's Day, and The Weekend Warrior.
Created standard templates for special packages to help secure additional business partnerships.
NEW JERSEY ONLINEJersey City, New JerseyBusiness/News/Sports Producer & Database Manager01/1999 to 01/2000
Led article and online content development by verifying receipt of stories to ensure all news sources were delivered to the company database by 5 a.m.
Maintained NJ.com home page, News, Business, and High School Sports sections of website and published information in timely manner to meet various content deadlines.
Partnered with other departmental managers company-wide to provide internal editorial services for various channel projects.
Produced a Y2K solution to upgrade and maintain database structure through the New Year holiday.
DIGITAL CITY/AOL INCNew York, New YorkRegional Editor/Producer01/1998 to 01/1999
Conceptualized creative initiatives by managing relationships with business partners such as WFAN Sports Radio and their on-air personalities, radio owners, and sales representatives to improve the company's online presence as well as overall sports product.
Provided a wide variety of editorial and production efforts for several internal department managers to facilitate optimal quality assurance for Digital City New York, Buffalo, North Jersey, and Connecticut.
Cultivated strong business relationships with professional athletes to produce personalized web sites and create growing audiences with local fan bases (i.e.
Rick Reed and Bobby Valentine from the New York Mets).
Authored feature stories and performed daily updates for the sports sections of four Digital City locations.
Designed, developed, and produced an Online Baseball Clinic in collaboration with the Manager of the New York Mets, Bobby Valentine.
Developed a voice for the Spanish Sports Community on the Digital City NY sports site by developing relationships with LatinoSports as well as various Latino professionals in the sports industry.
IVILLAGENew York, New YorkProducer/Operations Manager/Technical Support Database Integrity Manager01/1996 to 01/1998
Served as the voice of ParentSoup's online store by answering customer inquiries to streamline operations.
Collaborated with third party vendors to obtain optimal service contracts and verify all users received purchased items on time and in good quality.
Created content packages for ParentSoup and AboutWork under the iVillage umbrella, targeting a dedicated female audience on the Women's Network.
Maintained rapport with AOL representatives to ensure company web sites upheld a strong presence in the proprietary AOL Member site.
FINANCIAL WORLD MAGAZINENew York, New YorkWebmaster/Statistics Reporter01/1995 to 01/1996
Developed a database of stories and files to create annual sports franchise evaluations as well as bi-monthly sports valuation newsletters.
Designed and launched the Financial World Magazine web site.
Generated additional revenue streams by pitching advertising opportunities to industry partners.
Researched and published articles about the National Hockey League (NHL) to conduct valuations per team based on financial data retrieved from both internal and external NHL sources.
Participated in the creation of a yearly Sports Valuation addition of Financial World Magazine.
KELLER GRADUATE SCHOOL, Westerville, OhioGPA: GPA: 4.0GPA: 4.0 while working full-time.
*Works within a group environment to complete multiple projects for classes.
Bachelor of Arts:Journalism1999RUTGERS UNIVERSITY, Newark, New JerseyJournalism
Windows /Macintosh OS, iOS, Android, Microsoft Office Suite, Trillian, Skype, Slack, UltraMon, Snagit, Outlook, Atlassian Products (JIRA, Confluence, HipChat, etc.), IE, Mozilla Firefox, Google Chrome, Safari, Acrobat, Photoshop, Illustrator, DAPTIV, SAP, Omniture Site Catalyst, Web Trends Analytics, Google Analytics (classic and universal), Oracle's ATG Web Commerce Platform, Magento, DemandWare, ExactTarget, Yottaa, Akamai, Social Marketing tools (Facebook, LinkedIn, Twitter, Pinterest, YouTube, Instagram, Google+)