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vp resume example with 15+ years of experience

Jessica Claire
  • , , 609 Johnson Ave., 49204, Tulsa, OK 100 Montgomery St. 10th Floor
  • Home: (555) 432-1000
  • Cell:
  • resumesample@example.com
  • :
Summary

Digital sales, marketing, product & operations leader responsible for shaping strategies to ensure sales teams excel in generating revenue, cultivating relationships with key decision-makers and achieve considerable YOY success.

Skills
  • Revenue growth
  • Strategic Partnerships
  • Product Development
  • New business development
  • Marketing expertise
  • Brand management
  • Team building
  • Strategic business planning
  • Operations oversight
  • Executive leadership
  • Advertising and marketing
  • Client relationship management
  • Sales presentations
  • Lead generation
Experience
VP, Digital, 12/2016 to Current
C.H. Robinson Worldwide, Inc.Sandy, UT,
  • Responsibilities include oversight of revenue operations, marketing, brand positioning and partnerships across Modern Luxury Media
  • Delivered revenue growth of 85% annually while growing active user base in 3 years
  • Leading all aspects of sales/marketing including paid media, SEO, CRM, channel partnerships, PR, brand, and social
  • Oversee teams of 5+ engineers/developers focused on web optimization
  • Managing sales & marketing partnerships with nearly every top client including Bank of America, Porsche, Mercedes Benz, Diageo, Brown Forman, etc.
  • Established sales/marketing guidelines and materials for sales team in support of client pitches, participated actively in major presentations and relationships
  • Leveraged data science to build new email programs, increasing YoY revenue growth
  • Implemented paid media team and launched affiliate, retargeting, paid search, and display channels
  • Served as spokesperson for the company for all large digital presentations, seminars/webinars
  • Directed digital programs with sales, solutions, and operations, positioned Modern Luxury as the leader in luxury brand advertising and luxury consumer targeting.
Executive Director, Digital , 12/2013 to 04/2017
GreenGale MediaCity, STATE,
  • Led national advertising teams for top regional publisher in the US, including partnerships, creative services, ad innovation, and industry business marketing efforts to grow key relationships with leading consumer brands and agencies.
  • Revitalized business plans and realigned company objectives to increase overall profits.
  • Launched the GreenGale Studio, in-house creative studio, offering a full suite of creative strategy and ideation, talent sourcing, experiential, written, and video content production services.
  • Developed and grew new business 40%+ across 2,000+ campaigns.
  • Drove objectives, advised the board of directors and executive leadership on strategic opportunities, e.g., product development, sales and marketing, new and undiscovered profit channels, and cost-saving.
  • Managed digital sales and marketing initiatives, including SEO, search engine marketing, social media marketing, content marketing, email marketing, and campaign landing page development.
  • Defined quality metrics and KPIs by checking efficiency of RFI and RFP processes.
Director, Digital Media , 09/2005 to 12/2013
Niche MediaCity, STATE,
  • Instituted improved digital processes and optimized profits, drove the expansion, oversaw technical delivery, and promoted cross-team collaboration.
  • Partnered with local sales leadership to cultivate consultative approach to digital media sales to exceed revenue goals.
  • Streamlined operational efficiencies, designing company-wide analytics tool for client-specific metrics, financial performance and site performance management tracking.
  • Managed daily operations by overseeing financials, key performance indicators and employee performance.
Education and Training
Bachelor of Science: Aeronautical Science, Expected in 05/1995 to Embry-Riddle Aeronautical University - Daytona Beach - Daytona Beach, FL
GPA:
Bachelor of Science: Accounting, Expected in 12/2003 to Queens College Of The City University Of New York - Flushing, NY
GPA:
Activities and Honors
Rutgers Center for Innovation Education, Rutgers Design Thinking Advisory Board Member.

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Resume Overview

School Attended

  • Embry-Riddle Aeronautical University - Daytona Beach
  • Queens College Of The City University Of New York

Job Titles Held:

  • VP, Digital
  • Executive Director, Digital
  • Director, Digital Media

Degrees

  • Bachelor of Science
  • Bachelor of Science

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