Visual Merchandising Manager with over 20 years of experience and a track record of high level accomplishments. Experienced working in
luxury, apparel, accessories, cosmetics and home goods, with major department and specialty stores.
Increased store presentation ranking at Nordstrom Dadeland from #18 out of 19 stores to #1 which resulted to sales increases from $28
million to $55 million.
Managed 10 successful Nodstrom store openings in major USA cities as well as remodels.
Elected to initiate Nordstrom's South East Regional Stylist Trainer.
Implemented and opened first USA in-store Top Shop in Southeast Region.
Approach tasks with a sense of urgency and attention to detail. Strong organizational, delegation and follow-through skills. Ability to develop and maintain business relationships . Innovative and creative thinking. Develops
a passionate atmosphere about the business and customer service . Sets example of professionalism, ownership and
Visual Merchandising Manager January 2004 to CurrentNordstrom - Coral Gables, FL
Started as a Visual Merchandising Stylist and have been promoted throughout the past 12 years to Visual Merchandising Assistant Manager, Regional Stylist Trainer and Visual Merchandising Manager.
In my current roll as Manager, I'm responsible for all instore presentations for an $80 million, 212,000 sq ft anchor store.
Partner with different executive teams to develop and execute suc- cessful business plans and presentation standards on a regular and continuous basis.
Ensure proficiency, timely installation and execution of interiors, window
presentations and store promotional visuals and events.
Coach and develop in-store visual stylists to demonstrate a clear understanding of all departments and their customer, passion for fashion-relevant styling and knowledge in current trends.
Manage all department expenses to meet or exceed regional budget expectations &
identify and prioritize department responsibilities to achieve results.
As a department head, I have developed and implemented creative styling strategies that supports company goals and make the store experience interactive and engaging.
Participated as department lead in many store openings, remodeling's and special events.
Visual Merchandising Manager January 2002 to January 2004Façonnable - Coral Gables, FL
Responsible for visual merchandising of a $16 million luxury specialty store.
Executed store presentations per corporate guidelines while maintaining brand integrity.
Coached and developed employees providing regular trainings to ensure understanding of company direction.
Mapped merchandise flow, product and fixture placement on the sales floor.
Developed and adhere to the budget for displays and events.
Regular communication with Buyers, Design Team and Store Planning to ensure brand aesthetic and standards.
Designed weekly store environment floral arrangements.
Visual Merchandising Stylist January 1996 to January 2002Federated Department Stores - Miami, FL
Responsible for visual presentation of $50 million department retail store.
Participated in all stores prototype events and maintain presentation guidelines.
Worked cross-functionally with department heads for floor layout and displays.
Set up of all promotional collateral, ticketing and signage.
Upheld a high fashion awareness level throughout the department store.
Established and maintained all windows, proper high traffic in-store displays and lighting resulting in increased sales.
Associate of Arts : Fashion Design, 1996International Fine Arts College - Miami, FL
Bachelor of Arts : Communications, 1994Universidad Del Sagrado Corazón - Santurce, Puerto RicoMinor in Visual Arts