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| Effective negotiator Effective leader Business development Advertising Campaign development Competitive and strategic planning Strategic account development Trained in consumer marketing |
PGA TOUR, Inc – City, STATE, Led the overall business of the Web.com Tour, a $70 million business of the PGA TOUR, including brand positioning, marketing, sponsorship, overall Tour schedule development, television relationship with Golf Channel, and new event development.
PGA TOUR, Inc. – City, STATE,
Developed plans with individual TOUR events to drive revenue, marketing, sponsorship in concert with Tour policy. Oversaw relationship with primary sponsor, Nationwide Insurance, and assisted with brand positioning, marketing, and television components.
The Procter & Gamble Company – City, STATE,
Led multi-brand group promotions for Procter & Gamble, including cross promotions with Special Olympics, NFL, MLB, LPGA, and the United States Olympic Committee.
Sold promotional plans to leading P&G customers including Target, Wal-Mart, & Kroger. Developed national advertising and sales plans in support of these major P&G initiatives.
Other positions at P&G included roles in Corporate Marketing, Advertising, and Sales Management during almost 6 year career.
DePauw University - Greencastle, IN with emphasis in Economics & History
Work with the Office of the Commissioner of the PGA TOUR on strategic planning and executive level interactions with Fortune 500 companies who invest in PGA TOUR sponsorship initiatives.
Broad executive network within the US and International markets given the PGA TOUR's global footprint in Latin America, Canada, and China.
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School Attended
- DePauw University
Job Titles Held:
- Vice President, Tournament Business Affairs
- Director, Tournament Business Affairs
- Group Promotion Manager, Procter & Gamble
Degrees
- Bachelor of Arts
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