(555) 432-1000,
, , 100 Montgomery St. 10th Floor

Integrated strategist with client and agency side experience and expertise across a variety of disciplines and industries, including Consumer Packaged Goods, Video Games and Travel & Tourism. A creative and innovative thinker with an enthusiasm for communicating purpose and truth in brands.

Skills & Competencies

Brand Strategy | Digital Marketing | Customer Experience | Strategic Planning | Brand Innovation | Research | Sales Strategy | Cross Functional Team Leadership

Rutgers University - Business School Newark, NJ, Expected in 2006 MBA : Global Business - GPA :
Tulane University New Orleans, LA Expected in 1998 Bachelor of Arts : History - GPA :
  • Designing Strategy, IDEO U - 2019
Iqvia Holdings Inc - Vice President, Strategy & Insights
San Francisco, CA, 01/2015 - Current
  • Lead agency strategist on a range of businesses in the practice of integrated strategy. Liason between clients and creative team through managing and negotiating the core principles of the strategy with all parties and by understanding and meeting client goals.
  • Launched and developed Brand Strategy as a service line with the tenants of truth, simplicity and emotion at its creative core and the ultimate goal of connecting with humans through purpose and story. The offering built out the agency’s ability to win and service agency of record work.
  • Member of agency management and leadership team, responsible for facilitating and developing the annual agency strategic plan to support YoY growth and profitability goals.
  • Managed 4 team members and mentor 10 - guiding their performance, ensuring quality standards and supporting their professional growth.
  • Developed strategic brand plans for key California destination marketing organization clients that drove creative executions, marketing performance and aligned internal teams.
  • Produced user-centric website design strategies utilizing qualitative and quantitative data aligned with client goals and KPIs for enterprise level clients, such as Dr. Weil and Travel Nevada.
  • Captured insights from student experience research, aligned journey stages with unique value propositions and utilized performance marketing data to create a Marketing Journey Map for an education technology company, Zovio, Inc. The plan strategically aligned the client and agency teams and guided all creative direction, testing plans and campaign channel executions.
  • Spearheaded a Travel & Tourism research project to develop an agency point of view to support marketing strategies and drive business development opportunities.
Jbs Usa - Senior Strategy & Planning Manager - Sales
Sumter, SC, 01/2013 - 12/2014
  • Retail strategy lead responsible for developing national selling strategies for top titles by integrating brand activation plans, national sku ranking perspectives, console transition guidance, Day 1 sell-in targets and product lifecycle planning. Strategies resulted in Day 1 sell-in quantities that supported optimal in-stock levels during key holiday sales period.
  • Led a cross functional team consisting of sales, shopper marketing, and brand marketing to package and position exclusive in-game content for Assassin’s Creed Black Flag and Watch_Dogs into retailer specific bundles. Efforts garnered $1.9MM in retailer support, a 20% increase from prior year.
Cadbury/Kraft/Mondelez International - Innovation Manager
City, STATE, 07/2008 - 12/2012
  • US marketing lead for global product launch of Stride iD, $150MM retail sales year one. Led the iD cross-functional team through the commercialization of a highly complex project that included three facets of new technology across product composition, product visual impact, and packaging.
  • Harnessed teen consumer insights to develop two new line extension flavors of Stride iD gum. Employed consumer centric flavor development approach and utilized global touchpoints to curate on-pack graphics to deliver product on time and within margin requirements.
  • Led launch of Trident Layers for Category Strategy team - a $150MM year 1 product launch. Worked cross-functionally across sales, supply chain, and marketing to accelerate production capacity to meet business needs. Developed launch scenarios, prioritized customers, allocated product, and gained alignment to exposure mitigation recommendations from senior management.
Bear Naked, Inc. - National Account Sales Manager
City, STATE, 07/2007 - 07/2008
  • Responsible for business development and account management of national chain drug retailers. Achieved +190% of 2007 sales budget.
  • Developed and sold in a healthy snacking solutions program for Walgreens by marrying snacking trend insights with new granola product offerings. Drove opportunity for $1MM in year 1 sales.

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School Attended

  • Rutgers University - Business School
  • Tulane University

Job Titles Held:

  • Vice President, Strategy & Insights
  • Senior Strategy & Planning Manager - Sales
  • Innovation Manager
  • National Account Sales Manager


  • MBA
  • Bachelor of Arts

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