Vice President Strategy And Development Resume Example

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(555) 432-1000,
, , 100 Montgomery St. 10th Floor

Results-driven and forward-thinking executive with 10+ years of demonstrated success and leadership in media, sports and entertainment. Experience in development of new IP, strategy, social, partnerships and content planning. Innovative, resourceful and strategic with diverse business acumen and expertise in digital.

  • Strategy: Brand, Digital, Social, E-Commerce, Content, Media, Experiential
  • Executive and Client Management
  • Brand Architecture & Integrated Marketing
  • Strategy & Business Development
  • Budget and Revenue
  • Staff Development and Leadership
  • Creative Conception and Production
  • Industry Expertise: Sports, Entertainment, Music, Virtual, Gaming, Auto, Fashion, CPG
Education and Training
University of San Francisco Los Angeles, CA, Expected in 2015 Master of Arts : Sports Management - GPA :
University of California - Los Angeles Los Angeles, CA Expected in 2011 Bachelor of Arts : History - GPA :
Waggener Edstrom - Vice President, Strategy and Development
New York, NY, 08/2019 - Current

Acceleration and creation of new experience IP, strategic evaluation and integration of investments and facilitation of new business.

  • Spearheaded the strategy and concept in a joint-business venture to secure concept funding, talent, and resources for a mass-scale, multi-sport experience.
  • Performed market and competitive research including identifying key trends, consumer insights, target demographics and impact to financial growth for new IP and agency clients (virtual, music experience, gaming, sports)
  • Created go-to- market strategy and content ideas for new brand IP
  • Advised and integrated start-ups companies, new technology, insight tools and investments into the larger organization
  • Developed revenue-generating content programming and concepts across multiple verticals of experience, digital and content.
  • Evaluated and maintained relationships with acquisitions and potential partnerships (WaveXR, Two Bit Circus, Fanaply, Splashmob)
  • Oversaw aspects of business expansion objectives and opportunities, including new market exploration
  • Facilitation and relationship procurement with brands, talent and sponsors
Wasserman - Senior Vice President
City, STATE, 11/2015 - 08/2019

Started and grew a niche in-house creative agency within Wasserman (The Agency). Responsible for overall management of the agency, business development, client services/ account, strategy and digital content.

  • Lead client communication and secured new business with strategic proposals with an emphasis on digital strategy, always on content and creative campaigns
  • Negotiated terms for all talent, licenses and scope of work contracts
  • Responsible for the overall management, people and culture for 'The Agency'
  • Performed and led market analysis', audience profiling- creating brand, digital, media and influencer strategies.
  • Specialized in creating holistic strategies for brands in digital looking to increase brand awareness, affinity and drive e-commerce through compelling content and performance marketing.
  • Developed omni-channel brand campaigns rooted in a social first experience
  • Intimately involved with every brand client servicing needs from strategic challenges, creative conception, always on content, production and amplification through media and influencers.
  • Creative conception and production with budgets ranging from 5K to 1M
  • Managed overall projection and loss reporting for the agency, while monitoring business trend forecasts, adjusting budgets and operational plans to maximize growth and opportunities.

Executive Director, Athlete Social and Digital

Established the athlete social department set in place to increase revenue for talent through digital.

  • Negotiations for deals surrounding social and content brand deals for athletes
  • Trend development for content
  • Developed the reporting system to value the media provided by athletes in a way that translated to brand media
  • Brought opportunities with brands and partnerships
Spark44 - Digital Strategist + Head of Influencer Department
City, STATE, 05/2013 - 03/2015

Promoted to digital strategist for Jaguar and Land Rover

  • Created the influencer department that served as a content creation and media hub for the brand setting the process, opportunity and relationship, winning new department business for the agency
  • Led digital strategy for Jaguar and Land Rover
  • Developed and ran the influencer program for both brands starting it with zero budget allocation to a significant program used for media amplification, events, and content
  • Partnered with our media partner in establishing an audience-first approach that ensured alliance across media, digital and social for content
  • Created partnerships in fashion, music, art, and sports
Additional Work and Clients
  • Chrome Hearts: Digital, Social, E-Commerce and CRM Strategy
  • The Sporting: Strategy and Growth
  • The Familie: Athlete Marketing, Social Strategy and Campaign Planning

Notable Clients: Art of Sport, Chrome Hearts, MGM, Toyota, Audemars Piguet, Jaguar, Land Rover, Microsoft Foza, RBC, Dermalogica, ATT, Honda, Opus Bank, Nixon, Skullcandy, KAABOO, Cobra Golf, Puma Golf, RtA, NOW//with, Klay Thompson, Alex Morgan, Rickie Fowler

Techstars: Serve as a mentor for the Techstars Music Accelerator program. Techstars is an accelerator program that funds, mentors, and provides access to start-up companies in the tech space.

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School Attended
  • University of San Francisco
  • University of California - Los Angeles
Job Titles Held:
  • Vice President, Strategy and Development
  • Senior Vice President
  • Digital Strategist + Head of Influencer Department
  • Master of Arts
  • Bachelor of Arts

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