Healthcare executive and marketing professional with track record of proven results in B to B and B to C marketing; demonstrated ability to translate business priorities into actionable marketing plans and lead teams to drive change based on organizational goals.
Developed strategic marketing plans to grow business through direct to consumer, physician and employer relationship marketing; built high performing teams to execute the plans; and demonstrated positive ROI.
Spearheaded healthcare system rebrand; developed the business case for change, managed extensive customer and stakeholder opinion research, led executive team discussions, directed brand architecture and positioning strategy.
Built Strategic Marketing department from the ground up; grew the department to 31 employees in key functional areas: consumer marketing and customer relationship management; web and online services; direct to employer marketing, including wellness products; physician liaison program; brand advertising and brand management; and creative services.
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