Vice President Sales And Business Growth resume example with 20+ years of experience

Jessica Claire
Montgomery Street, San Francisco, CA 94105 609 Johnson Ave., 49204, Tulsa, OK
Home: (555) 432-1000 - Cell: - - -
Professional Summary

Highly motivated Executive with 30 plus years of experience in the produce industry looking for a high level leadership position with an organization that aligns with my cultural values, business values and has high moral standards. I'm a proven leader with exceptional communication skills and business savviness. Looking to help a company grow by adding common sense leadership and building relationships with the customers, vendors and associates as well as bringing financial awareness.

  • Business growth strategies
  • Business processes and procedures
  • Operations
  • P&L Responsibilities
  • Long-term business planning and execution
  • Sales and marketing understanding
  • Business and financial acumen
  • Business understanding
  • Sales growth
  • Business management and development
  • Procurement and sales
Work History
02/2019 to Current
Vice President Sales and Business Growth VISION IMPORT GROUP City, STATE,
  • Work in tandem with principals of the Company to coordinate account development,identify targeted business and construct overall business strategy that meets P&L responsibilities
  • Report to principals
  • Expand portfolio of products across existing retail accounts,processors,wholesalers etc
  • New item Development and execution
  • Industry exposure via Trade Shows,industry events,boards,etc
  • Develop and implement Mission , Vision and Core values
  • Participate in Company strategy meetings to help shape Company direction
  • Build relations and programs with industry and potential new customers
  • Generate and present to Principals of Company new ideas for Business growth and development
  • Train,educate and prepare Sales team to assume newly established accounts and new items
  • Ensure customer satisfaction with customer interaction and relationships
  • Resolved conflicts and negotiated mutually beneficial agreements between parties
  • Monitored social media and online sources for industry trends
02/2017 to 02/2019
Vice President of Produce Spartan Nash (Acquired Caito Foods In Jan 2017) City, STATE,
  • Oversaw all Produce operations (Sales, Procurement and Margins) for 6 DC's
  • Reported to VP of Perishables at Spartan Nash
  • Consolidated all Produce Procurement for Spartan Grand Rapids to Caito Foods for efficiency and cost savings
  • P& L Responsibility
  • Restructured Organizational Structure
  • Worked with all customers to understand needs and provide Best in Class service
07/1992 to 01/2017
Vice President of Sales,Procurement and Marketing Caito Foods Service City, STATE,
  • Oversee all sales, procurement, and marketing strategy for leading privately held U.S. wholesale/distributor of fresh fruits and vegetables generating $600M in annual sales
  • Developed short and long-term sales strategies to gain market share, uncover new sales opportunities and increase revenue
  • Member of executive team responsible for strategic and functional leadership of organization including development of long-range plans
  • Total responsibility for $350M P & L including budgeting, staffing, training, and compensation of the sales force
  • Direct performance and productivity of four directors including Director of Sales, Director of National Accounts, Director of Procurement, and Director of Merchandising with total responsibility for 30 associates
  • Restructured sales and procurement teams to increase sales, improve productivity, and enhance overall customer service capabilities
  • Facilitate strategy meetings and bi-weekly staff meetings that include immediate business, 90-day reviews, and long-term business plans
  • Promote key personnel within organization for long-term success and growth
  • Serve as mentor to junior associates and confidant to long-tenured associates
  • Develop key account plans for large customers, e.g., Aldi's, Martin's Supermarkets, Neiman's Family Market, Dollar General, Lucky's Markets, etc
  • Craft and lead/support sales presentations at key business meetings with major retail and alternative channel customers
  • Oversee growth of existing customer base and new business development

Maintain ongoing customer target/pipeline goals.

  • Create margin goals for each account
  • Increased overall margins by 2% and EBITDA by 1.5% over last two years;

15% growth year-over-year for last four years.

  • Establish and maintain vendor relationships including Dole, Driscoll's, Grimmway, etc
  • Successfully negotiate all large vendor contracts including value-added salads, tropical fruits, western vegetables, and carrots
  • Manage total supply chain; maximized loads equating to savings of over $1M

Negotiate additional vendor services including cross-dock.

  • Serve as the face of Caito Foods and make presentations to prospective clients

Director of Procurement (2008 – 2013)

  • Responsible for total procurement strategy and functions
  • Managed and directed 12 Buyers
  • Oversaw full Banana operations, e.g., purchasing and ripening procedures
  • Developed key vendor relationships with Driscoll's, Dole Fresh Fruit, Dole Vegetables, Cal Organic and many other best in class vendors
  • Strengthened retail relationships by opening communication between key growers and company customers
  • Continued to manage accounts including Martin's Supermarkets
Expected in 06/1986
High School Diploma:
Continental High School - Continental, Ohio,
  • United Fresh Wholesaler Board 2016- Present
  • United Fresh Produce Association Member 2013-Present
  • PMA Member 2013- Present
  • National Association of Convenience Stores (NACS) 2015-2018
  • United Fresh Convenience Task Force 2015-2018
  • Cornell University Executive Management Course 2014

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Resume Overview

School Attended

  • Continental High School

Job Titles Held:

  • Vice President Sales and Business Growth
  • Vice President of Produce
  • Vice President of Sales,Procurement and Marketing


  • High School Diploma

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